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Columnist Skewers 'Influencers'

Molly Matilda, who has “worked with some huge brands and done major collabs” claims to be a “big-time influencer.” In this tongue-in-cheek column, she offers tips to beginners. “What am I most deeply passionate about? Authentic brand partnerships. That’s what makes my feed so raw, and so real, and people definitely respond to that.”


Read the whole story at The New Yorker »

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