• Lyft Teams With Stranger Things For Paranormal Rides
    Lyft riders in Philadelphia and Los Angeles who take a ride this weekend, will see a button marked "Strange Mode" that is part of a Stranger Things-themed Halloween experience. The rideshare app is teaming up with the hit Netflix series for two days only - Oct. 27 and 28, from 4 p.m. to 9 p.m. Think along the lines of "radio static, malfunctions, flickering lights, and a ride ending with a waffle, guaranteed to scare."
  • MTA To Ditch Booze Ads
    The Metropolitan Transportation Authority board is banning new ads peddling beer, wine and spirits. A board member said he heard complaints when Heineken beer ads were plastered on the outside of double-decker Long Island Rail Road cars. The MTA will lose $2.5 million a year from the revenue alcohol-product ads bring at a time when it is requesting hundreds of millions of dollars in new spending to turnaround subway service.
  • Tesla Tries To Keep A Lid On Model 3 Buyers
    Since the first Model 3's were handed over to employee buyers in late July, rumors have been rampant of restrictions by Tesla. Tesla continues to insist current buyers are paying full retail just like any other outsider. That being the case, what gives Tesla any authority to dictate terms to these buyers? It took weeks for buyers to even post photos proudly displaying their new cars. The reasons behind this are becoming clear.
  • MLB Sponsor Spend Hits $892M
    MLB has hit a record one-season mark, with sponsorship deals reaching a record $892 million in 2017. New deals included Coca-Cola as the league's official soft drink, Nathan's Famous, Old Dominion Freight Line and 5-Hour Energy. The increase also includes presenting sponsorship alliances for the playoffs and World Series including Camping World, Doosan, T-Mobile, W.B. Mason and YouTube TV.
  • Amazon To Give Prime Members Free Access To Paid Alexa Skills Content
    Amazon continues to expand the benefits of its Prime membership as an acquisition and customer retention tool. In addition to the principal benefit of free two-day shipping, there's a growing list of free content available to Prime members, including access to Amazon's streaming video service. The newest (or emerging) Prime benefit appears to be access to some premium content within Alexa skills.
  • Paul Walker's Daughter, Father Settles Lawsuits Against Porsche
    The aftershocks of the crash that shook the car world are starting to settle. Paul Walker's daughter and father have reached separate settlements with Porsche in a lawsuit that alleged the German carmaker was partially responsible for the actor's death in 2013 after the Carrera GT he was riding in crashed and caught fire. The suit claimed the Carrera GT suffered from design defects such as "instability and control issues."
  • Quantas Will Pay For Passports Of Aussie-Bound Americans
    Only 40% of Americans have a passport, according to official statistics. It's why Australian airline Qantas has come up with a marketing campaign to lure Americans to come Down Under by paying for their passports. The airline is offering a $135 discount on its fares to Australia, which is the same cost as getting a U.S. passport. The U.S. is the fourth largest source of inbound travelers behind the UK, China and New Zealand.
  • Emirates Airlines Hires Boredom Specialist
    Emirates hired a psychologist and boredom specialist. Young flyers will take just 49 minutes and 47 seconds to ask the dreaded, ''are we nearly there yet?'' so with parents battling the boredom threshold, the airline has teamed with Dr. Sandi Mann, a psychologist and boredom specialist to create the Child Boredom Quotient (CBQ), helping parents identify the exact moment their kids will get bored so they can enjoy stress-free travel.
  • Walgreen's To Close 600 Rite Aid Stores
    Walgreens Boots Alliance expects to shutter about 600 stores in the wake of its purchase of 1,932 stores from rival Rite Aid. The closings will start next year and take place over 18 months, Walgreens CFO George Fairweather said on the chain's quarterly earnings call. The stores marked for closing will mostly be Rite Aid locations. The retailer expects to close stores within a mile of another Walgreens or Rite Aid location.
  • Under Armour Shows Rewarding, Complex World Of Running
    Under Armour Run has embraced its "We Will" mantra with a multi-platform campaign intended to show how running is both a solitary and communal effort that can impact lives, relationships and, again, even the world. An umbrella spot, "We Will Run," offers, "Running has long been thought of as a solo endeavor. Here, we explore the innate connection between groups across the globe and learn what inspires each of them to run better every day."
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