Under Armour Run has embraced its “We Will” mantra with a multi-platform campaign intended to show how running is both a solitary and communal effort that can impact lives,
relationships and, again, even the world. An umbrella spot, “We Will Run,” offers, “Running has long been thought of as a solo endeavor. Here, we explore the innate connection
between groups across the globe and learn what inspires each of them to run better every day.”
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