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GE 'Smart Bulb' Gaffe Goes Viral

A “smart home” product from General Electric Co. may be too sophisticated for its own good. The manufacturing giant became the butt of jokes after a video of one of its smart light-bulbs went viral this week. In it, the company explains the complicated procedure to reset the software in the bulb and disconnect it from a smartphone. “We know technology can be complicated and are aware that our current factory reset process isn’t ideal,” GE said in a statement. “We’re finding simpler methods for our users and appreciate the patience.”



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