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Sprite Partners With BET For 'Thirst For Yours'
- Marketing Dive, Wednesday, June 26, 2019 7 AM
Sprite is launching a multiyear "Thirst for Yours" campaign that will highlight musicians, designers, artists, photographers and others in hip-hop culture and includes a partnership with BET. The Coca-Cola brand developed social media content and worked with influencers Kodie Shane and Seth Giscombe to develop experiential activations around the 2019 BET Awards this past weekend.
