- Fore! Corona Premier 'Clubhouse' Is Now Open (In Time For The Open)
Mediapsssst, Richard Whitman - Wednesday, March 29, 2023
It's a virtual clubhouse created by agency Upshot. It ties into t ...
- BMW Adds EVs To Ultimate Driving Experience
Marketing Daily, Tanya Gazdik - Sunday, March 26, 2023
The 26-stop nationwide tour includes the all-electric BMW iX and BMW i ...
- Flox Appoints Experiential Marketing Leader Brian Diamond North America CEO
Digital News Daily, Colin Kirkland - Wednesday, March 8, 2023
Virtual events platform Flox has announced the appointment of Brian Diamond ...
- Agency Network Features Virtual Influencer In Mixed-Reality SXSW Experience
Digital News Daily, Colin Kirkland - Monday, March 6, 2023
To bridge the gap between the virtual and physical world, The Pl ...
- Barstool Sports, Phusion Projects Utilize Experiential Marketing To Launch Pirate Water
MAD, Fern Siegel - Monday, February 27, 2023
The marketing push will employ Barstool talent, including Kevin Clancy and Jo ...
- Experiential Marketing Veterans Announce New Agency
Mediapsssst, Richard Whitman - Friday, February 17, 2023
Richard Rathe and John Capano, have teamed up to launch The Ev& ...
- Creative Agency Of The Year: Giant Spoon
Agency of the Year, Steve McClellan - Sunday, January 22, 2023
Giant Spoon used the Empire State Building and its leading-edge light-show capabiliti ...
- Jewelry Company Offers 15 First Dates Challenge
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, January 18, 2023
A jewelry company will pay one willing romantic $1,500 to go ...
- Chevy E-Ray Corvette Debuts At Rockefeller Center
Marketing Daily, Tanya Gazdik - Tuesday, January 17, 2023
The unveiling was timed to correspond with the 70th anniversary of t ...
- Ketel One Brings Cinematic Edge To New Global Campaign
Digital News Daily, Colin Kirkland - Thursday, January 12, 2023
Ketel One's new global ad campaign, Born To Cocktail, is a cinemat ...
- Honda Brings Campaign To Life On Float
Marketing Daily, Tanya Gazdik - Wednesday, December 21, 2022
Like the TV spot from RPA that influenced it, the float highligh ...
- Subaru, Powdr Bring Back WinterFest
Marketing Daily, Tanya Gazdik - Tuesday, December 20, 2022
The annual event, which was first held in 1995, was cancelled ...
- Aston Martin Offers Digital Diecast Collectibles
Marketing Daily, Tanya Gazdik - Wednesday, December 14, 2022
The company used 3D modeling to produce three vehicles, including the 19 ...
- Miami Art Week Attracts Automakers Including Porsche, Lincoln
Drive Time, Tanya Gazdik - Monday, December 5, 2022
Porsche launched a brand experience in the digital world and unveiled i ...
- Ford Sponsors Thanksgiving Parade Float
Marketing Daily, Tanya Gazdik - Tuesday, November 22, 2022
Themed "Powering the Community," it aims to capture the automaker's impact a ...
- Mini USA Launches Manual Driving School
Marketing Daily, Tanya Gazdik - Thursday, November 3, 2022
The school will incorporate both a classroom portion and a hands-on drivi ...
- Lexus Reimagines Dorothy's Red Slippers With Help From Designer
Marketing Daily, Tanya Gazdik - Thursday, October 13, 2022
The special wheel adornments were revealed Wednesday night at the "W Magazin ...
- Land Rover, Chase Create 'Destination Defender'
Drive Time, Tanya Gazdik - Monday, October 10, 2022
When I recently drove a Defender, the vehicle proved to be mo ...
- Experiential Rebounds, Surges Double-Digits In Years Following Pandemic
MediaDailyNews, Joe Mandese - Monday, October 10, 2022
U.S. spending will rise 13.7% to $35.65 billion, while worldwide spending wi ...
- Genesis Gets Huge Traction With Vogue World, Fashion Week
Drive Time, Tanya Gazdik - Monday, October 3, 2022
More than 1.25 million viewers saw a cut-down of the Genesis G ...
- Leadership Change At IPG's Jack Morton: Davies, Millon Named Global Co-Presidents
MAD, Steve McClellan - Friday, September 30, 2022
Josh McCall, CEO & Chairman will remain Chairman through the end ...
- At New Hall Of Fame Store, Build-A-Bear Adds More Heart
Retail Insider, Sarah Mahoney - Wednesday, September 28, 2022
With its new store at the center of the football universe, Build-A-Be ...
- DeVito/Verdi Moves Into Experiential, Product-Development Space
MAD, Fern Siegel - Monday, September 26, 2022
The agency has hired Anthony Cintron as its first chief experience offic ...
- Detroit Auto Show Is Perfect Consumer Show
Drive Time, Tanya Gazdik - Monday, September 19, 2022
About 78% of consumers in the Detroit Designated Market Area purchase vehicl ...
- Niantic Launches Lightship VPS For Web, Bringing Real-World Metaverse To The Browser
Digital News Daily, Colin Kirkland - Thursday, September 22, 2022
Niantic has announced the launch of Lightship VPS (visual positioning system), ...
- Ford Debuts Mustang At Detroit Auto Show
Marketing Daily, Tanya Gazdik - Sunday, September 18, 2022
Ford's Lincoln division also used the show to unveil the 2023 Linco ...
- Cosmo Media Labs Launches With Investment From The Sandbox
Digital News Daily, Colin Kirkland - Thursday, September 15, 2022
Cosmo Media Labs, a production studio focused on content, gaming, Internet Protoc ...
- Detroit Auto Show Returns With Biden Visit
Marketing Daily, Tanya Gazdik - Wednesday, September 14, 2022
"I'm here because the auto show and the vehicles here give ...
- Ford Hosts 'Best Stang Decade' Costume Contest
Marketing Daily, Tanya Gazdik - Thursday, September 1, 2022
Ford is hosting a contest to celebrate every one of the Mustang ...
- Stellantis Brings Experiential Elements To New Detroit Auto Show
Marketing Daily, Tanya Gazdik - Wednesday, August 31, 2022
Since its inception in 2004, more than 2.85 million people have tak ...