- Mini USA Debuts New Vehicle In Cross-Country Roadshow
Marketing Daily, Tanya Gazdik - Tuesday, April 16, 2024
The roadshow will follow four regional routes concurrently, across Mini's central, souther ...
- McDonald's Tries Out Scented Billboards
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, April 14, 2024
"The plain red and yellow billboards don't use a single word ...
- Consumers Have Much To Learn About EVs
Drive Time, Tanya Gazdik - Monday, April 8, 2024
Ridership at the New York auto show's EV track was up 7 ...
- Walmart-Backed Ibotta Files IPO, Launches Experiential Campaign
MediaDailyNews, Laurie Sullivan - Sunday, March 24, 2024
Ibotta, known for helping brands provide cashback deals to consumers, launched ...
- Mythbusters: LinkedIn Edition
MediaDailyNews, Zach Oscar - Friday, March 15, 2024
Here's a follow-up myth to the myth that people like advertising: ...
- Why Supersocial Is Betting Its Future On Roblox: A Conversation With Yonatan Raz-Fridman
Media 3.0, Colin Kirkland - Friday, March 15, 2024
"Anyone below the age of 25 is treating Roblox as their prima ...
- 64th Floor Please, And I'll Have Oat Milk With That Latte
Mediapsssst, Richard Whitman - Thursday, March 7, 2024
As part of an experiential campaign to show off its smallest coff ...
- Global Ad, Marketing Spend To Rise 7.7% In 2024
Advanced TV Insider, Wayne Friedman - Wednesday, March 6, 2024
PQ Media expects growth in ad and marketing spend due to politic ...
- Las Vegas' Sphere Continues To Be Hot Property
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, February 13, 2024
AB InBev, Adidas, FedEx, Hellman's, Lowe's, Nike, Paramount and Verizon all r ...
- Using Brand Experiences To Turn Super Bowl Viewers Into Lifelong Fans
MAD, Justine Greenwald - Thursday, February 8, 2024
Strong viewership is great but it's not enough to just be se ...
- How The Political Mix Is Changing, Or Not
Marketing Politics Weekly, Joe Mandese - Friday, January 19, 2024
WASHINGTON, D.C. -- MediaPost's Marketing Politics conference got off on a media-m ...
- Hennessy Curates Music To Enhance Boutique Experience
Out to Launch, Fern Siegel - Tuesday, January 9, 2024
The idea is to intensify the in-store experience via immersive audio. ...
- Mini Announces Route For Road Rally
Marketing Daily, Tanya Gazdik - Friday, January 5, 2024
The most recent Mini Takes The States included more than 2,000 enthusiast ...
- Stellantis Continues To Pull Back From Auto Shows
Marketing Daily, Tanya Gazdik - Wednesday, January 3, 2024
"To be as efficient as possible in our media spend, we a ...
- IHG Debuts 'Winter Chalet' Experiential Campaign
MAD, Fern Siegel - Wednesday, December 13, 2023
Grammy Award-winning Maren Morris curated the sound experience for the activation. ...
- Olivia Rodrigo Invites Fans To Shop In Her Branded Roblox House Party
Marketing Daily, Colin Kirkland - Thursday, December 7, 2023
Fans can dance, chat and shop Rodrigo's real-life looks via the p ...
- Snap Launches Its First Virtual Make-Up Product With e.l.f. Cosmetics
MediaDailyNews, Colin Kirkland - Wednesday, December 6, 2023
Snapchatters can claim a free digital version of e.l.f. Cosmetics' O Fa ...
- Flurry Of Brands Launch Interactive Holiday AR Lenses On Snapchat
MediaDailyNews, Colin Kirkland - Friday, November 17, 2023
One gamified lens challenges Snap users to play Santa, dropping Carhartt gif ...
- Giant Snow Globe Installations Promote Jeweler's Advent Calendar
Mediapsssst, Richard Whitman - Wednesday, October 11, 2023
But bring your phones to see them-they're CGI-created installations on Instagram a ...
- iHeartLand State Farm Rocks Ed Sheeran In Fortnite Experience
Marketing Daily, Laurie Sullivan - Sunday, October 8, 2023
"Fire the dopamine and the serotonin in people's brains. They have ...
- Ford Offers Enhancements For Mustang Owners
Marketing Daily, Tanya Gazdik - Thursday, September 28, 2023
Ford is taking the Mustang ownership experience online with a new digit ...
- Detroit Auto Show Aims To Engage Consumers
Drive Time, Tanya Gazdik - Monday, September 18, 2023
There are a number of educational and experiential elements to this au ...
- Dawn Adds RedPeg Marketing To Its Agency Roster
Mediapsssst, Richard Whitman - Wednesday, September 13, 2023
The agency is known for its experiential marketing expertise across music, gami ...
- Why Camp Bow Wow's VP Is Like A Dog With Two Tails
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, September 13, 2023
"Being able to connect your projects, your ideas, your impact to actu ...
- YouTube Builds A More Modern Streaming Experience For Viewers, Advertisers
MediaDailyNews, Laurie Sullivan - Wednesday, September 6, 2023
The Rolling Stones livestreamed an interview for the first time today ...
- Mini USA Plans Annual Owner Events
Marketing Daily, Tanya Gazdik - Tuesday, September 5, 2023
This year's "Mini Together" Oct. 21 event will feature an app-based adventu ...
- Blackpink K-pop Band Launches Roblox 'Palace' Fan Experience
MediaDailyNews, Colin Kirkland - Tuesday, August 22, 2023
Blackpink, the first Asian artists to headline the Coachella Music Festival, a ...
- How Modern Market Eatery's VP Is Fueling The World
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, August 24, 2023
"Think outside the box a little bit. Don't be too concerned th ...
- Shein's Marketing Exec Moving Forward In Style
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, August 16, 2023
"I think mom guilt and being a working mother is definitely t ...
- From Low-Brow to Luxury, Automakers Gear Up For Events
Marketing Daily, Tanya Gazdik - Monday, July 31, 2023
Dodge's Roadkill Nights and Pebble Beach Concours d'Elegance attract very different consumer ...