Tag results for "experiential marketing"
- Havas Reorganizes PR OperationsHavas PR North America and Asia Pacific-based Red Agency are rebranding to ...
- MLB Looking To Create Baseball Fans In LondonMajor League Baseball (MLB) is to host a three-day London event at ...
- Swimming Pools, Movie Stars: A Bit Of BH In Grand Central StationThe 6,000 square-foot activation is designed to introduce Beverly Hills tourism board's ...
- B.zero1 Celebrates Its XXth AnniversaryDentsu Aegis agencies have created a massive installation now open at the ...
- NBA Takes Fans For A Bus RideThe NBA is raising awareness for the NBA Playoffs with a double-decker ...
- Drug Policy Alliance Sets Up Shop With VirtueDrug Policy Alliance (DPA) is partnering with Vice's agency Virtue to urge ...
- Nissan's Pilot Titan Adventure Captivates Owners, Millennial Influencers"We were looking for the kind of environment that would showcase the ...
- 3 Steps To Break Through The Noise Of A Cultural TentpoleHere's how you can capitalize on these cultural moments through experiential marketing ...
- NBA Hosts Reality GM GameFan engagement with NBA.com/stats is growing exponentially every season. Since 2013, fans ...
- Giant Spoon Will Get SXSW Attendees To Literally Bleed For HBOAs far as experiential media campaigns go, Giant Spoon's next big event ...
- Puma, Ruffles, Mountain Dew, Biofreeze Announce NBA Partnerships, ActivationsPuma, which played an important part in the early footwear culture of ...
- Synchrony State Of Pay Celebrates Industry TrendsWhile there's plenty of news about the future of retail and payments, ...
- Porsche Creates Cayenne Model WallThe automaker attached 750 car models to a wall that was set ...
- Xfinity Scares Heck Out Of Millennials To Demo Its ProductWith Halloween approaching, it staged "Project Dead Zone," the first-ever live paranormal ...
- Jackson Hole Brings Mountain To Target Audience Via VR/ARIt intentionally positioned the experience at the intersection of one of the ...
- Repositioning Opened Rimmel's Eyes To 'Street Beauty'Going through a U.S. repositioning, Rimmel discovered its highest-volume customers weren't Caucasian ...
- Citi Expands Sound Vault Grammy ActivationThis year's effort will include Pink, Muse and Chris Stapleton as well ...
- SXSWestworld's Immersive Experience Promotes Season 2The campaign promoted the event near Austin not as an HBO activation ...
- BMF's Touts 15th Anniversary RebootThe experiential specialist is streamlining its name and refreshing its website, logo, ...
- Xfinity Opens First Reality TV BarXfinity is raising awareness for its new on-demand reality show platform by ...
- Publishers Need To Boost Event Marketing To Outflank Digital Ad GiantsPublishers faced with declining print revenue have sought to diversify their business ...
- Nissan Uses NYC Pop-Up To Promote LeafAutomaker aims to learn from the event and host additional pop-ups next ...
- Jaguar Unveils Mobile Holiday Window"We're encouraging consumers that spot the bus in New York City to ...
- Marriott Partners With PepsiCo Lifewtr For Virtual Art ProjectThe AR experience is featured at a pop-up event in New York ...
- Samsung, Boys+Girls Create Dublin-To-Sydney "Connected" Pop-Up RestaurantSamsung Ireland is hosting what it calls the world's first "connected restaurant" ...
- Vice's Virtue Helps Explain Weed HistoryVice's creative shop Virtue is teaming with cannabis technology company Weedmaps to ...
- Why Hotel Brands Are 'No Shows' On Customer EngagementFor hospitality brands, the key is to match the character of the ...
- Momentum WW Launches Real-Time Data ProgramMomentumBi is designed to enable clients like Chobani the ability to use ...
- Porsche Targets Younger Drivers, More FemalesIn new campaign, a real-life wedding is held in the backseat of ...
- Mini Takes To Twitter For Test-Drive PromoThe offer is available in San Francisco and Los Angeles through Nov. ...
