• by Fern Siegel , 5 hours ago

The experiential event and marketing agency a21 has created a London-based European office. The agency named William Drew as managing director / vice president.

Drew will oversee creative strategy, business development and regional brand collaborations that align a21's culture-first focus with Europe's culinary, hospitality and creative industries.

Previously, Drew was director of content for The World's 50 Best family of brands for more than a decade. Prior to that, he was editor of Arena magazine.

Founded in 2006, a21 specializes in event operations, production and brand activations. Its portfolio includes New York City Wine & Food Festivals, Los Angeles Wine & Food Festival, Heritage Fire and Whiskies of the World National Tours.