- Using Brand Experiences To Turn Super Bowl Viewers Into Lifelong Fans
MAD, Justine Greenwald - Thursday, February 8, 2024
Strong viewership is great but it's not enough to just be se ...
- How The Political Mix Is Changing, Or Not
Marketing Politics Weekly, Joe Mandese - Friday, January 19, 2024
WASHINGTON, D.C. -- MediaPost's Marketing Politics conference got off on a media-m ...
- Hennessy Curates Music To Enhance Boutique Experience
Out to Launch, Fern Siegel - Tuesday, January 9, 2024
The idea is to intensify the in-store experience via immersive audio. ...
- Mini Announces Route For Road Rally
Marketing Daily, Tanya Gazdik - Friday, January 5, 2024
The most recent Mini Takes The States included more than 2,000 enthusiast ...
- Stellantis Continues To Pull Back From Auto Shows
Marketing Daily, Tanya Gazdik - Wednesday, January 3, 2024
"To be as efficient as possible in our media spend, we a ...
- IHG Debuts 'Winter Chalet' Experiential Campaign
MAD, Fern Siegel - Wednesday, December 13, 2023
Grammy Award-winning Maren Morris curated the sound experience for the activation. ...
- Olivia Rodrigo Invites Fans To Shop In Her Branded Roblox House Party
Marketing Daily, Colin Kirkland - Thursday, December 7, 2023
Fans can dance, chat and shop Rodrigo's real-life looks via the p ...
- Snap Launches Its First Virtual Make-Up Product With e.l.f. Cosmetics
MediaDailyNews, Colin Kirkland - Wednesday, December 6, 2023
Snapchatters can claim a free digital version of e.l.f. Cosmetics' O Fa ...
- Flurry Of Brands Launch Interactive Holiday AR Lenses On Snapchat
MediaDailyNews, Colin Kirkland - Friday, November 17, 2023
One gamified lens challenges Snap users to play Santa, dropping Carhartt gif ...
- Giant Snow Globe Installations Promote Jeweler's Advent Calendar
Mediapsssst, Richard Whitman - Wednesday, October 11, 2023
But bring your phones to see them-they're CGI-created installations on Instagram a ...
- iHeartLand State Farm Rocks Ed Sheeran In Fortnite Experience
Marketing Daily, Laurie Sullivan - Sunday, October 8, 2023
"Fire the dopamine and the serotonin in people's brains. They have ...
- Ford Offers Enhancements For Mustang Owners
Marketing Daily, Tanya Gazdik - Thursday, September 28, 2023
Ford is taking the Mustang ownership experience online with a new digit ...
- Detroit Auto Show Aims To Engage Consumers
Drive Time, Tanya Gazdik - Monday, September 18, 2023
There are a number of educational and experiential elements to this au ...
- Dawn Adds RedPeg Marketing To Its Agency Roster
Mediapsssst, Richard Whitman - Wednesday, September 13, 2023
The agency is known for its experiential marketing expertise across music, gami ...
- Why Camp Bow Wow's VP Is Like A Dog With Two Tails
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, September 13, 2023
"Being able to connect your projects, your ideas, your impact to actu ...
- YouTube Builds A More Modern Streaming Experience For Viewers, Advertisers
MediaDailyNews, Laurie Sullivan - Wednesday, September 6, 2023
The Rolling Stones livestreamed an interview for the first time today ...
- Mini USA Plans Annual Owner Events
Marketing Daily, Tanya Gazdik - Tuesday, September 5, 2023
This year's "Mini Together" Oct. 21 event will feature an app-based adventu ...
- Blackpink K-pop Band Launches Roblox 'Palace' Fan Experience
MediaDailyNews, Colin Kirkland - Tuesday, August 22, 2023
Blackpink, the first Asian artists to headline the Coachella Music Festival, a ...
- How Modern Market Eatery's VP Is Fueling The World
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, August 24, 2023
"Think outside the box a little bit. Don't be too concerned th ...
- Shein's Marketing Exec Moving Forward In Style
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, August 16, 2023
"I think mom guilt and being a working mother is definitely t ...
- From Low-Brow to Luxury, Automakers Gear Up For Events
Marketing Daily, Tanya Gazdik - Monday, July 31, 2023
Dodge's Roadkill Nights and Pebble Beach Concours d'Elegance attract very different consumer ...
- The Future Of Live Shopping: A Conversation With Sune's Brian Beitler
Digital News Daily, Colin Kirkland - Thursday, July 20, 2023
Sune Founder Brian Beitler talks about taking window shopping to mobile, li ...
- Ford Creates Spotify Playlist To Celebrate Anniversary
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, June 15, 2023
Ford Motor Co. has created a Spotify playlist to celebrate its 120 ...
- Snapchat Updates AR Try-On Lens Technology Via Beauty Brand Partnerships
Digital News Daily, Colin Kirkland - Friday, May 26, 2023
The updated Lenses allow users to test the latest lipsticks and na ...
- Hyundai Honors Military, First Responders During Memorial Day Event
Marketing Daily, Tanya Gazdik - Monday, May 29, 2023
The automaker is donating $50,000 to Folds of Honor to provide scholarshi ...
- How This Sloomoo Exec Is Embracing Her Power
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, May 25, 2023
"They give some stats about women, people of color, diversity segments oft ...
- Levi's Offers 501 Popup Experience In San Francisco
Around the Net In Brand Marketing, Tanya Gazdik - Friday, May 19, 2023
Levi’s is taking over San Francisco’s historic Skylight at the Armory fr ...
- Volkswagen Bus First Vehicle To Get 'Day' Status
Marketing Daily, Tanya Gazdik - Friday, May 19, 2023
The inaugural celebration for International Volkswagen Bus Day is June 2 ...
- Kia America Returns To Electrify Expo, Launches Video Series
Marketing Daily, Tanya Gazdik - Wednesday, May 10, 2023
Kia is also launching a video series teaching consumers about common ...
- Sloomoo Brings Sensory Play To A Wider Audience
Retail Insider, Sarah Mahoney - Wednesday, April 26, 2023
Kids of all ages roll up their sleeves to play with ...