- Disney Gamifies ESPN With 'Football Island' Launch In Fortnite
MediaDailyNews, Colin Kirkland - Tuesday, October 29, 2024
As part of its $1.5 billion investment in Epic Games, Disney ...
- Crayola Taps Brunson, Aniston, McConaughey For Lessons In Creativity
Marketing Daily, Sarah Mahoney - Tuesday, October 29, 2024
Crayola Creativity Week also features actor Henry Winkler and author Mo Wille ...
- Omnicom Achieves 6.5% Growth In Q3, Reaffirms 2024 Growth Target
MAD, Steve McClellan - Tuesday, October 15, 2024
"The industry is in better shape than it was five or s ...
- PepsiCo Opens Doritos Restaurant Inside L.A. Arena
Marketing Daily, Sarah Mahoney - Monday, October 14, 2024
With Doritos After Dark, the snack brand joins a growing trend ...
- Experiential Marketing To Surpass Pre-COVID Spending This Year: Report
MediaDailyNews, Colin Kirkland - Monday, October 14, 2024
PQ Media's findings show the B2C and B2B sectors both grew 9. ...
- KitchenAid Aims To De-Shame Coffee Orders
Marketing Daily, Sarah Mahoney - Thursday, October 10, 2024
Feeling self-conscious about your complex espresso desires? The appliance maker has ...
- Heidi Klum Brings 'Modelverse' To Roblox Ahead Of Halloween
MediaDailyNews, Colin Kirkland - Thursday, October 3, 2024
Heidi Klum's "Modelverse" aims to engage Roblox users through invites to virtu ...
- Anthropologie Debuts Shoppable Holiday Showhouse
Marketing Daily, Sarah Mahoney - Thursday, September 19, 2024
Interactive QR codes and human stylists guide guests through the retailer's late ...
- Brach's Candy Corn Wants To Take You To Bed
Marketing Daily, Sarah Mahoney - Monday, September 9, 2024
The company is wooing its autumn-loving superfans with an orange, white a ...
- Horizon Transforms Santa Monica's Wheel Into One Of 'Fortune'
MediaDailyNews, Joe Mandese - Tuesday, September 3, 2024
Horizon Media's location-based media stunt welcomes Ryan Seacrest as the new ho ...
- Ford Preps Knoxville For Bronco 'Off-Roadeo'
Marketing Daily, Tanya Gazdik - Monday, September 2, 2024
Bronco Sport customers go off-roading 3.5 times as often as the owne ...
- Test Drive: Understated Lambo Is Still A Lambo
Drive Time, Tanya Gazdik - Monday, August 5, 2024
The company's founder, Ferruccio Lamborghini, reportedly once said: "We don't do commercia ...
- Ikea Hits The Road In First College Bus Tour
Marketing Daily, Sarah Mahoney - Friday, August 16, 2024
The retailer, no stranger to back-to-college marketing, is looking for new wa ...
- Automakers See Marketing Value In Monterey Car Week
Marketing Daily, Tanya Gazdik - Sunday, August 18, 2024
Acura, BMW, Cadillac, Lincoln, Porsche and Maserati unveiled products last week duri ...
- Nissan Releases Limited Edition Record
Marketing Daily, Tanya Gazdik - Sunday, August 11, 2024
Created in recognition of National Vinyl Record Day, which is Aug. 1 ...
- With A New York Cafe, Hellmann's Heads To Paris
Marketing Daily, Sarah Mahoney - Tuesday, July 30, 2024
Unilever hopes the experience will convince Americans that yes, it is ...
- Hasbro Wins With 'Furby Wuz Here' Glitter Blitz
Marketing Daily, Sarah Mahoney - Tuesday, July 23, 2024
Toy company uses TikTok, lava lamps and disco balls to party wi ...
- Southwest Airlines Teams With TikTok Creators For 'Shoppable Flights'
Marketing Daily, Danielle Oster - Tuesday, July 23, 2024
Southwest Airlines has launched a "shoppable flights" program allowing TikTok audiences ...
- Snapchat Partners With Lincoln Center for Immersive AR Sculpture Exhibit
MediaDailyNews, Colin Kirkland - Monday, July 22, 2024
Snapchat has partnered with Lincoln Center to help artists bring their sculptur ...
- Sephoria Moves On To Atlanta
Marketing Daily, Sarah Mahoney - Wednesday, July 17, 2024
Sephora is moving its annual immersive sales event, Sephoria, to the B ...
- With Pop-Ups And Pinterest, Primal Kitchen Celebrates Summer
CPG Insider, Sarah Mahoney - Friday, July 12, 2024
The Kraft Heinz-owned condiment company is using experiences to win new flav ...
- Havas Play, Catalyst 4 Unveil New Sponsorship Agreement
MAD, Steve McClellan - Friday, July 5, 2024
Under the arrangement, Havas Play's clients will have access to Catalyst's exclusi ...
- P&G Returns To NYC's Puerto Rican Day Parade With New And Improved Activation
Mediapsssst, Richard Whitman - Wednesday, June 5, 2024
For the central image on ads and a parade float, agency Bl ...
- Geneva Auto Show Ends After More than 100 Years
Marketing Daily - Top of the News, Tanya Gazdik - Monday, June 3, 2024
"Only five auto brands ended up being present at the last editi ...
- Volkswagen Featured In 'Dead Forever' Activation
Marketing Daily, Tanya Gazdik - Friday, May 24, 2024
The exhibit, focusing on the Grateful Dead, will feature a vintage Volkswag ...
- Mazda Uses AI With Experiential Activation
Marketing Daily, Tanya Gazdik - Wednesday, May 22, 2024
BirdDog Technologies, Mazda's partner on the activation, also recently worked with Polest ...
- Mini USA Debuts New Vehicle In Cross-Country Roadshow
Marketing Daily, Tanya Gazdik - Tuesday, April 16, 2024
The roadshow will follow four regional routes concurrently, across Mini's central, souther ...
- McDonald's Tries Out Scented Billboards
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, April 14, 2024
"The plain red and yellow billboards don't use a single word ...
- Consumers Have Much To Learn About EVs
Drive Time, Tanya Gazdik - Monday, April 8, 2024
Ridership at the New York auto show's EV track was up 7 ...
- Walmart-Backed Ibotta Files IPO, Launches Experiential Campaign
MediaDailyNews, Laurie Sullivan - Sunday, March 24, 2024
Ibotta, known for helping brands provide cashback deals to consumers, launched ...