Tag results for "experiential marketing"
- CMOs Talk Authenticity, Engaging Consumers At Advertising WeekConsumers "expect brands to take a stance and not just put out ...
- George P. Johnson Scoops Up Kenwood ExperiencesThe acquisition will complement GPJ's experiential marketing services. Kenwood's nine-person team will ...
- Jaguar Takes I-Pace On Multi-City Tour"A key part of our marketing strategy will be to minimize key ...
- Kia Makes Statement With Bespoke Telluride Reveal"Right now, this is purely a one-off, but that doesn't mean we ...
- Cheetos Taps Team Of Agencies For L.A. Pop-UpAfter last year's Cheetos-themed pop-up restaurant in New York City, the concept ...
- Kimpton Hotels Launches 'Social Experiment'Interactive Room 301 will be available at the Kimpton Everly Hotel in ...
- WPP's Fitch creates Miele's First Retail Experience SpaceThe Toronto-based storefront serves as a series of "playful, interactive spaces" where ...
- Cheap Date: Bumble, HBO "Stay Home" ActivationHBO and dating app Bumble, along with agencies Mekanism and Giant Spoon, ...
- McKinney, Corian Bring Moodboard Maker To New York's Grand CentralLast month McKinney and client DuPont Corian Design unveiled a new ...
- Vector Media Pulls In Social Influencers To Boost OOH, Experiential CampaignsVector Media developed a business model to pull in social influencers, which ...
- USAF, GSD&M Unveil 'The Hanger' Experiential CampaignThe activation is designed to look like an Air Force aircraft hangar ...
- Your Lucky Day, If You Like (Not-So) Nice CreamMerlin Entertainment's The San Francisco Dungeon (TSFD) is raising awareness about its ...
- Dodge, Motor Trend Gear Up For 'Roadkill Nights'Last year, more than 40,000 enthusiasts celebrated performance car culture, said Dodge's ...
- Coach Offers Big New York Brand ExperienceThis is the first time Coach has embarked on this type of ...
- SET Adds Bespoke UnitDeveloped in partnership with Project Visual, the new operation enables SET to ...
- Omnicom's New Experiential GroupThe reorganization is designed to strengthen business development efforts, enable scalability for ...
- Land Rover, Michelin Help Kids, Teens Get Excited About DrivingTeens were able to try out a Land Rover Discovery Sport or ...
- BMF Media Expands Senior StaffNew York-based experiential agency BMF Media has added four senior staffers to ...
- That's A Wrap: Lyft Celebrates Drivers And Their Diverse CulturesPassengers who hailed a Lyft in the specially designed Passport Mode received ...
- Clairol Debuts First-Ever Pop-Up ShopGuests are invited to use Clairol's MyShade technology to virtually try on ...
- 'Popular Science' Introduces Tours Business'Popular Science' is introducing its own tours business, called "Popular Science Expeditions," ...
- Happy Birthday Shaq. Oh, And You Too Oreo (I Guess)That's what happens when you cover marketing too long. You start wishing ...
- Produce UK Announces New MDExperiential agency Produce UK had named Sam Oxley as its new managing ...
- 'War On The Floor': BBH Transforms NBA Arena Into Mythic Nordic LandscapeThe activation, said to be a first, combined projection technology and a ...
- Let's Get This (Super Bowl) Party Started, With Help From TostitosTostitos, the PepsiCo chip maker, was a fixture in Super Bowl ads ...
- OMMA Agency Of The Year: Big SpaceshipWhile TicToc is the latest example of the agency's innovation output, Big ...
- 'Popular Mechanics' Debuts Branded Beer With Blue Point"Today's do-it-yourself and maker mindset is driving growth of the craft beer ...
- Under Armour Deploys Drone Drop For Digital Scavenger HuntFans were invited to participate in the digital scavenger hunt via UA ...
- Laphroaig's Holiday Choir U.S. TourTo raise the brand's awareness in one of its largest markets, classically ...
- Hyundai Plans Super Bowl EffortThe automaker is working on a multidimensional campaign that will communicate its ...
