• by Fern Siegel , July 18, 2025

Experiential marketing agency Factory360 has hired Matt Grant as its new senior vice president, global partnerships and activations.He brings expertise in women’s sports, emerging properties and major global events.

Grant reports to Gabriela Neves, Factory360 president.

“Matt brings an incredible mix of brand-side, agency and rights-holder experience to our leadership team,” said Neves. “His ability to think big strategically, prioritize key brand objectives and execute with cultural relevance makes him the ideal partner as we grow and enhance our ability to serve our clients in sports and entertainment partnerships.”

Previously, Grant led global sponsorship strategy at Amazon, where he helped launch the partnership with the National Women’s Soccer League. He also held senior roles at Endeavor’s 160over90, DraftKings and Clorox. At DraftKings, he was instrumental in securing the company’s NBA partnership. 

What immediately resonated with me about Factory360 was the agency’s authenticity — their work shows up in culture with intention and real impact,” said Grant. “This opportunity stood out because our values are aligned. We share a drive to lead with excellence, backed by talent, vision and a relentless focus on results.”

Factory360 client work includes Oatley, AWS, Visit Lauderdale and Lacoste.