• by Fern Siegel , Yesterday

Strategic experiential agency George P. Johnson (GPJ) has acquired Cresci’s, a Miami-based design and creative agency, which services B2B technology brands.

Financial terms were not disclosed.

Founded in 2017, Cresci's client work includes IBM, Turbo Tax, Google, Cisco and Salesforce. Its expertise is design, motion graphics and spatial storytelling. The acquisition extends GPJ's coverage of South Florida.

Cresci’s will be integrated into GPJ’s creative team. Founder Juan Crescimone will remain as executive creative director.

“Cresci’s has been an invaluable creative partner to GPJ for years. Together, we’ve delivered some of our most memorable work for clients,” said Fiona Bruder, GPJ CEO. “Bringing Cresci’s officially into the GPJ family allows us to deepen our creative offering at a time when the demand for bold experiences has never been greater.”

Crescimone added: “We share the same creative ambition, commitment to craft and belief in the power of design to transform experiences. Joining GPJ is the natural next step in our journey.”

GPJ is part of the Project holding company.