- Genesis Gets Huge Traction With Vogue World, Fashion Week
Drive Time, Tanya Gazdik - Monday, October 3, 2022
More than 1.25 million viewers saw a cut-down of the Genesis G ...
- Leadership Change At IPG's Jack Morton: Davies, Millon Named Global Co-Presidents
MAD, Steve McClellan - Friday, September 30, 2022
Josh McCall, CEO & Chairman will remain Chairman through the end ...
- At New Hall Of Fame Store, Build-A-Bear Adds More Heart
Retail Insider, Sarah Mahoney - Wednesday, September 28, 2022
With its new store at the center of the football universe, Build-A-Be ...
- DeVito/Verdi Moves Into Experiential, Product-Development Space
MAD, Fern Siegel - Monday, September 26, 2022
The agency has hired Anthony Cintron as its first chief experience offic ...
- Detroit Auto Show Is Perfect Consumer Show
Drive Time, Tanya Gazdik - Monday, September 19, 2022
About 78% of consumers in the Detroit Designated Market Area purchase vehicl ...
- Niantic Launches Lightship VPS For Web, Bringing Real-World Metaverse To The Browser
Digital News Daily, Colin Kirkland - Thursday, September 22, 2022
Niantic has announced the launch of Lightship VPS (visual positioning system), ...
- Ford Debuts Mustang At Detroit Auto Show
Marketing Daily, Tanya Gazdik - Sunday, September 18, 2022
Ford's Lincoln division also used the show to unveil the 2023 Linco ...
- Cosmo Media Labs Launches With Investment From The Sandbox
Digital News Daily, Colin Kirkland - Thursday, September 15, 2022
Cosmo Media Labs, a production studio focused on content, gaming, Internet Protoc ...
- Detroit Auto Show Returns With Biden Visit
Marketing Daily, Tanya Gazdik - Wednesday, September 14, 2022
"I'm here because the auto show and the vehicles here give ...
- Ford Hosts 'Best Stang Decade' Costume Contest
Marketing Daily, Tanya Gazdik - Thursday, September 1, 2022
Ford is hosting a contest to celebrate every one of the Mustang ...
- Stellantis Brings Experiential Elements To New Detroit Auto Show
Marketing Daily, Tanya Gazdik - Wednesday, August 31, 2022
Since its inception in 2004, more than 2.85 million people have tak ...
- Ford Invites Mustang Owners To 'Stampede'
Marketing Daily, Tanya Gazdik - Friday, August 19, 2022
The automaker will livestream the event on its social channels at ...
- Summer Rerun: LEGOLAND Builds a Bridge To Cognitive Diversity
Brand Insider, Steve Smith - Friday, August 19, 2022
LEGOLAND Florida will be the first theme park resort destination to beco ...
- Automakers Gear Up For Monterey Car Week Events
Marketing Daily, Tanya Gazdik - Thursday, August 18, 2022
Lexus will showcase the Lexus Electrified Sport as it makes its fir ...
- Wavemaker Taps Geoff Spies To Direct Sports & Live Practice
MediaDailyNews, Joe Mandese - Thursday, July 21, 2022
He joins from Omnicom's Optimum Sports unit, and has more than ...
- CVS Takes 'Best In Show,' L'Oreal Wins 'Media Plan Of The Year' At ANA In-House Agency Awards
MediaDailyNews, Joe Mandese - Friday, July 15, 2022
Molson Coors in-house agency VOLT won the "In-House Agency of the Ye ...
- Post-Pandemic Play: The Rebirth Of Live Entertainment
MediaDailyNews, Maxine Gurevich - Monday, July 11, 2022
People are now ready to dive fully into live events, and th ...
- Horizon Diversifies Again, Moves Into 'Experiential Transformation Space'
MediaDailyNews, Joe Mandese - Thursday, June 30, 2022
"The pandemic created a quickly evolving marketing landscape - pushing brands ...
- Meta-Publishing: How I Brought My Brand to Life Through a Big-Budget Amazon Prime Simulated Reality Show
The MediaPost Cases, Lisa Singer - Thursday, July 14, 2022
Ok, so you landed a deal to extend your media brand in ...
- Hyundai, BMW, Stellantis, Ford, Subaru Show LGBTQIA+ Support
Marketing Daily, Tanya Gazdik - Sunday, June 12, 2022
Several automakers are renewing the way they show support of the LGBTQI ...
- Video as the Content Marketing Model for Multicultural
The MediaPost Cases, Lisa Singer - Friday, June 17, 2022
For brands to effectively embrace a Multicultural world they need to accurate ...
- Enter the Retail Media Networks
The MediaPost Cases, Lisa Singer - Friday, June 17, 2022
Retail Media Networks (RMNs) have added new inventory, targeting, sales and measureme ...
- Pirelli Collaborates With Artists For Annual Report
Marketing Daily, Tanya Gazdik - Wednesday, May 25, 2022
"A great artist can capture emerging ideas and trends before the re ...
- Sun Valley Encourages Tourists To 'Stay Sunny'
Marketing Daily, Tanya Gazdik - Wednesday, May 25, 2022
"Showing up in unexpected ways has made the campaign feel even mo ...
- LEGOLAND Builds a Bridge To Cognitive Diversity
Brand Insider, Steve Smith - Friday, May 13, 2022
LEGOLAND Florida will be the first theme park resort destination to beco ...
- Porsche Creates Experiential Director Position
Marketing Daily, Tanya Gazdik - Wednesday, April 27, 2022
After driving the track at the Porsche Experience Center, 80% of non-owne ...
- BMW Signs On As Kentucky Derby Sponsor
Marketing Daily, Tanya Gazdik - Wednesday, April 27, 2022
The partnership allows BMW to have a large on-site footprint including t ...
- IPG Acquires Stake In Experiential Tech Company, The Famous Group
MAD, Steve McClellan - Friday, April 22, 2022
IPG didn't disclose the size of the stake or any other financi ...
- Event Marketing As 'Hybrid World': Q&A With Heineken USA CMO
Marketing Daily, Les Luchter - Saturday, April 16, 2022
"Fans want an end-to-end experience, from the actual event itself to digit ...
- Mall of America's Marketing Maven: "It's Never Boring"
Brand Insider: Behind The Scenes, Lisa Singer - Friday, April 15, 2022
"Leave the door open and continue to explore, and as your passio ...