- IPG Acquires Stake In Experiential Tech Company, The Famous Group
MAD, Steve McClellan - Friday, April 22, 2022
IPG didn't disclose the size of the stake or any other financi ...
- Event Marketing As 'Hybrid World': Q&A With Heineken USA CMO
Marketing Daily, Les Luchter - Saturday, April 16, 2022
"Fans want an end-to-end experience, from the actual event itself to digit ...
- Mall of America's Marketing Maven: "It's Never Boring"
Brand Insider: Behind The Scenes, Lisa Singer - Friday, April 15, 2022
"Leave the door open and continue to explore, and as your passio ...
- Brand Insider Rerun: CityRow HIITs the Omnichannel Marketing Machine
Brand Insider, Steve Smith - Saturday, March 26, 2022
Don't mistake CityRow for a Peloton wannabe. Both companies launched about t ...
- VW, Porsche Make Big Splash At SXSW
Drive Time, Tanya Gazdik - Monday, March 21, 2022
VW Group President and CEO Scott Keogh says events like SXSW c ...
- Dynamic Yield Joins MACH Alliance Group Focused On Open Technology
Email Marketing Daily, Ray Schultz - Tuesday, March 1, 2022
MACH says its mission is to future-proof enterprise technology and support futu ...
- Growth Of Hybrid Events Tests Tech Expertise Of Marketers
Research Intelligencer, - Tuesday, March 1, 2022
More than half of marketing directors in the U.S. and U.K. sa ...
- VMLY&R Commerce Taps Mignott To Grow Its Global Experiential Practice
MAD, Steve McClellan - Thursday, February 24, 2022
Mignott is tasked with developing a unified global experiential practice equipped ...
- New Report Shows AR Becoming Key To Consumer Engagement
Digital News Daily, Colin Kirkland - Thursday, February 10, 2022
A new report highlights the ways that AR plays a role ...
- Agency Sees Pretty Big Returns Specializing In AR, VR
Digital News Daily, Colin Kirkland - Wednesday, February 9, 2022
L.A.-based Pretty Big Monster reaped 44% growth in 2021, thanks to mixed-reali ...
- MAD About Morrison: Former MAD Mag EIC And His Crew Team With The Idea Integration Co.
Mediapsssst, Richard Whitman - Thursday, January 27, 2022
The idea is to bring more humor and just plain fun ...
- Groupon Wants You To 'Party Like A Player' At Gronk's Place
MAD, Todd Wasserman - Tuesday, January 25, 2022
The marketplace is running an experiential sweepstakes tied to the Super Bow ...
- Beyond Performance - Next-Gen Brand Building
The MediaPost Cases, Lisa Singer - Thursday, June 30, 2022
The all digital wireless carrier, Visible, developed a top to bottom approa ...
- CityRow HIITs the Omnichannel Marketing Machine
Brand Insider, Steve Smith - Thursday, January 6, 2022
Don't mistake CityRow for a Peloton wannabe. Both companies launched about t ...
- Meta Unveils Future Ad Manager Updates Focusing On Outcomes
Digital News Daily, Colin Kirkland - Friday, December 24, 2021
The major goal is to simplify and streamline the existing interface ...
- Gartner Analysts Predict Data Trends, Virtual Influencers, Slowing B2B Customer Journey
Search & Performance Insider, Laurie Sullivan - Tuesday, December 21, 2021
Gartner analysts predict changes in media, from mobile app tracking to h ...
- Why Auto Brands Need to Go Big or Stay Home
MAD, Anna Mader - Wednesday, December 1, 2021
Auto shows are some of the biggest experiential marketing events in t ...
- Ram Marks Seventh Year In Thanksgiving Parade
Marketing Daily, Tanya Gazdik - Friday, November 26, 2021
The Ram Truck brand provided the Macy's parade with more than ...
- Have A Coke And A Virtual Smile -- Snapchat Teams With Big Brands For Augmented Holiday Market
MediaDailyNews, Colin Kirkland - Tuesday, November 23, 2021
Black Friday will mark the launch of the new Snap Holiday Marke ...
- Mercedes-Benz, SXM Media's Studio Resonate Team Up For Sonic Experience
Marketing Daily, Tanya Gazdik - Monday, November 15, 2021
The event, which takes place at the Mercedes-EQ Experience Brand Center ...
- Mercedes-Benz Aims To Educate About EV Lineup
Marketing Daily, Tanya Gazdik - Tuesday, October 12, 2021
The automaker's first EV, the 2022 EQS sedan, arrives in the U. ...
- Hyundai, Kia Offer Vehicles With Wheelchair Access
Marketing Daily, Tanya Gazdik - Tuesday, August 17, 2021
The pilot program is the first service in Los Angeles County ...
- Automakers Gather For Monterey Car Week
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, August 12, 2021
Lincoln, Acura, Mercedes-Benz, Aston Martin, BMW and Audi are among the bran ...
- Volkswagen, Electrify America Partner For Cross-Country EV Stunt
Marketing Daily, Tanya Gazdik - Wednesday, August 11, 2021
The trip is being documented at vwid4-usatour.com, where visitors can monitor t ...
- Land Rover Offers Adventure With Purchase
Marketing Daily, Tanya Gazdik - Tuesday, August 3, 2021
Up to 90 teams on a first-come basis will be allowed ...
- Mini Announces Dates For 2022 Road Rally
Marketing Daily, Tanya Gazdik - Thursday, July 29, 2021
The much-anticipated event for owners was postponed in 2020 and 2021 d ...
- BMW Digitizes Art Car Collection
Marketing Daily, Tanya Gazdik - Sunday, July 25, 2021
The first BMW Art Car was commissioned when Alexander Calder was ask ...
- Experience Marketing Returning To Normal: 75% Of Brands Have Resumed Live, In-Person Events
MediaDailyNews, Joe Mandese - Wednesday, June 30, 2021
Just as important, a significant percentage of consumers are coming back ...
- Humanizing an All-Digital Ecosystem
The MediaPost Cases, Lisa Singer - Friday, August 27, 2021
From the beginning, Visible has always worked to fundamentally change the w ...
- Volvo Partners With Brooklyn Artist To Imagine Sustainability
Marketing Daily, Tanya Gazdik - Wednesday, June 2, 2021
The murals "align with our ambition for a sustainable world powered ...