64th Floor Please, And I'll Have Oat Milk With That Latte

For a select few New Yorkers today, the elevator ride to their offices at the World Trade Center got a lot more, well, caffeinated.  

As part of an experiential campaign to show off its smallest coffee maker, the Vertuo Pop, Nespresso, and its agency Nmble, created a pop-up Café in an elevator at One World Trade Center.  

The experiential effort, dubbed the Vertuo Pop Café, is part of the brand’s “There’s Always Room for Great Coffee” campaign, and is the second in a series of experiences that will appear in cities nationwide.   



The effort is designed to demonstrate how “Nespresso delivers the highest quality of coffee in the smallest of spaces,” said Nimbl Executive Creative Director James Rogala.  

The design of the elevator café space was inspired by the Pop machine itself, including the pink color scheme and wall decor featuring reflective spheres based on the Vertuo capsules used to brew coffee. The space was developed with experiential partners Invisible North.  

The campaign includes organic and paid social, as well as a partnership with Architectural Digest, which helped consult on the cafe’s design elements. Last summer Nespresso and Nmbl launched the first Vertuo Pop Café by transforming gondolas on the Santa Monica Pier Ferris Wheel into mini cafés, featuring trained baristas serving iced coffee. 

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