
Havas has acquired Eyesight, a specialist in the
production of fashion shows and other luxury marketing events. It has outposts in New York, Los Angeles, and Paris. Terms weren’t disclosed.
The agency is being
aligned with Havas luxury network Maison BETC.
Eyesight was founded in 2002 by CEO and artistic director Thierry Dreyfus.
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“With Maison BETC, we are building an international network dedicated
to the future of luxury. The arrival of Eyesight strengthens our ability to create experiences with exceptional standards and supports the development of our Maison in Paris, New York, and
Shanghai,” said Clément Boisseau, CEO of Maison BETC & Global Chief Strategy Officer of BETC.