Havas Agency Network BETC Acquires Eyesight



Havas has acquired Eyesight, a specialist in the production of fashion shows and other luxury marketing events. It has outposts in New York, Los Angeles, and Paris. Terms weren’t disclosed. 

The agency is being aligned with Havas luxury network Maison BETC. 

Eyesight was founded in 2002 by CEO and artistic director Thierry Dreyfus. 

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“With Maison BETC, we are building an international network dedicated to the future of luxury. The arrival of Eyesight strengthens our ability to create experiences with exceptional standards and supports the development of our Maison in Paris, New York, and Shanghai,” said Clément Boisseau, CEO of Maison BETC & Global Chief Strategy Officer of BETC. 

 

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