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Coca-Cola Launches Its First Alcoholic Drink In Japan
- Wall Street Journal, Wednesday, May 30, 2018 8 AM
A fizzy lemon-flavored alcoholic drink marks Coca-Cola’s foray into selling alcohol. At a sampling event in Fukuoka, hundreds of people lined up for a taste, including some who didn’t expect to find the U.S. company experimenting with Japanese-style booze. Hiroshi Tsukano, 59, a financial planner, thought one of Coca-Cola’s competitors was relaunching an old favorite. “I’m a bit surprised that this is a Coca-Cola brand,” he said.
