Around the Net

Advertisers Love (Not Like) Facebook 'Reactions'

  • Wired, Monday, February 29, 2016 8 AM
Advertisers are delighted with Facebook's new Reactions, which allow consumers to react to posts with more than just a generic "like."  Instead of just “liking” a post, you can also now tell the world how you really feel: "love,” “haha,” “wow,” “sad,” and “angry.” Consumers can also share their deepest (six) emotions with advertisers. Reactions offers them a wider palette of emotions to put on public display. Facebook won’t say just yet how these Reactions will affect the ads a user sees in their News Feed. But just seeing how customers react to their ads offers greater insight to brands that they can use to inform future campaigns.

Read the whole story at Wired »

Next story loading loading..