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Advertisers Love (Not Like) Facebook 'Reactions'

  • Wired, Monday, February 29, 2016 8 AM

Advertisers are delighted with Facebook's new Reactions, which allow consumers to react to post with more than just a generic "like."  Instead of just “liking” a post, you can also now tell the world how you really feel:  "love,” “haha,” “wow,” “sad,” and “angry”). Consumers can also share their deepest (six) emotions with advertisers.  Reactions offers them a wider palette of emotions to put on public display. Facebook won’t say just yet how these Reactions will affect the ads a user sees in their News Feed. But just seeing how customers react to their ads offers greater insight to brands that they can use to inform future campaigns.



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