Around the Net

Health-Related Ads Target The Wealthy

No longer the red-headed stepchild of the marketplace, health care advertising is spiraling upward in dollars spent and targeting. It occupies the center spreads and back covers of elite magazines alongside plugs for luxury watches, jewelry and resorts. The quest: patients with good insurance or those who can pay out of pocket for the priciest drugs.

Read the whole story at The New York Times »

Next story loading loading..