Instead of bragging about product or routes, American mostly will emphasize its passengers, calling them the "world's greatest flyers." The campaign is the first major one created by American's new agency, Crispin Porter + Bogusky, which last year replaced TM Advertising, a Texas-based affiliate of McCann Erickson, as American's lead agency.
Last week, we called on the advertising and creative industries to nominate their furry work friends to contest the title, and the response was barking mad. From managing paw-tners, to chief barketing officers and beyond, canines from all backgrounds were put forward to take the crown... but there can only be one winner.
Two years from now 80% of what doctors do will be replaced by an IBM Watson type of thing. The role of the doctor is going to be around communication. It's going to be about observation versus seeing. We can't continue to select and educate doctors the same way that we have for the last 50 years.
Market research shows that many Americans often think KLM means either milk or music. So the airline, which is formally known as Royal Dutch Airlines, is embarking on an advertising campaign that is heavy on self-deprecating humor to explain what the letters mean. The approach underscores KLM's effort to solidify its American market.
A California federal judge has dismissed a lawsuit which accused Starbucks of deceiving customers by using more ice and less liquid. The judge ridiculed the plaintiff and his lawyers for filing the case in the first place. According to the judge, any reasonable adult customer would know that some portion of the iced drink would include ice which can be clearly seen in the cup. The judge added that even a child could understand this fact.
It costs $2.25 to ride a city bus in San Francisco. Uber is testing a new flat-rate option that could make it a tempting alternative. The ride-hailing company is experimenting with a new service in limited areas that will charge users a flat rate of $2 to catch an UberPool, where a car is shared with other riders going the same direction.
Barbie at the Louvre?! Sacre bleu! But it's true - the impeccably dressed blonde bombshell has her very own exhibition in Paris. We've come a long way since Malibu Barbie; over the years, she's been a flight attendant, a surgeon, an office clerk, a cheerleader, a presidential candidate, a Royal Canadian Mountie, a nun and a dentist, just to name a few.
Any casual viewer of "Orange is the New Black" will tell you that prison isn't known for having good food, but a new study by Michael Gibson-Light of University of Arizona's school of sociology reveals that the reality is even worse than fiction. According to his research, Ramen is now the most popular traded item in U.S. prisons - even more than cigarettes.
Goyard also dedicates an entire section on its site to its "clientele," name dropping. The luxury leather goods company left a pretty large and famous contingent off that list: the Goyard-obsessed rap community. The label's trunks and bags are favorites of Kanye West, A$AP Rocky, Big Sean, Metro Boomin, Travi$ Scott and Tyga, to name just a few.
The industry spent more than $159.5 million on TV advertising during the games - more than any other sector. Four of the top-10 advertisers were automakers. And the top spender overall was auto insurer GEICO. Chevrolet, BMW, Ford, and Toyota were the top auto advertisers, and the industry as a whole ran 89 spots nearly 1,500 times during the games.