"While there were a lot of CMO roles out
there and some were tempting, I wanted to run a P&L," he says. "That's why I left [PepsiCo]." He will be based in New York and report to David Kirchhoff, president-CEO of Weight Watchers.
Burwick was actively looking to join a company that has a living or health-and-wellness bent, Natalie Zmuda reports "It's a really exciting space that is only going to get more important every day," he told her.