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PepsiCo Veteran Dave Burwick Will Lead Weight Watchers Unit

  • Ad Age, Friday, April 30, 2010 10:29 AM
Dave Burwick, who rose through the marketing ranks at PepsiCo and left the company last July as CMO of North American Beverages, is becoming president-North America at Weight Watchers. He will be responsible for the company's meetings-operations unit, which includes products, publishing and licensing business, as well as marketing.

"While there were a lot of CMO roles out there and some were tempting, I wanted to run a P&L," he says. "That's why I left [PepsiCo]." He will be based in New York and report to David Kirchhoff, president-CEO of Weight Watchers.

Burwick was actively looking to join a company that has a living or health-and-wellness bent, Natalie Zmuda reports "It's a really exciting space that is only going to get more important every day," he told her.



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