- Xfinity Scares Heck Out Of Millennials To Demo Its Product
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
With Halloween approaching, it staged "Project Dead Zone," the first-ever live paranorm ...
- Lexus, 'Black Panther' Bring Authenticity To Super Bowl
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Lexus LS sales increased by +184% in February 2018 compared to t ...
- Apple To Make History On Amazon
Inside Performance, Laurie Sullivan - Wednesday, December 12, 2018
Product searches on Amazon have begun to outpace those on Google, Bi ...
- Ryff Readies Dynamic Product Placement Tech, Cuts Deal With Endemol Shine
Digital News Daily, Alex Weprin - Friday, November 30, 2018
The virtual product placement market is getting crowded, with Google, among other ...
- Product Placement Poised To Top $10 Billion: Report Cites Fewer, More Valuable Deals Including Upfronts, Netflix
MediaDailyNews, Joe Mandese - Wednesday, June 13, 2018
The U.S. product placement marketplace is poised to top $10 billion th ...
- Infiniti Teams With Marvel Studios
Marketing Daily, Tanya Gazdik - Wednesday, April 18, 2018
The premise for "Date Night" from CP+B is with the introduction ...
- Better Branded Entertainment Metrics Are Coming
TV Watch, Wayne Friedman - Wednesday, February 7, 2018
Branded entertainment continues to be a growing business. But for many, the ...
- Co-Op And Costa Open Up Shop On 'Coronation Street'
Around the Net In MAD London, Sean Hargrave - Wednesday, January 31, 2018
"Campaign" is revealing that in ITV's biggest product placement deal to dat ...
- Hyundai Veloster To Appear In 'Ant-Man' Movie
Marketing Daily, Tanya Gazdik - Monday, January 15, 2018
The auto show display features a purple Veloster covered in yellow a ...
- 'The X Factor' Probed Over Product Placement
Around the Net In MAD London, Sean Hargrave - Tuesday, December 5, 2017
"The X Factor" is being investigated by Ofcom for a potential brea ...
- Jimmy Dean Product Placement Almost Kills Young Sheldon
TVBlog, Adam Buckman - Friday, November 17, 2017
So let me get this straight: The brand got integrated into "You ...
- Lexus Departs Weinstein Company's 'Project Runway'
Television News Daily, Wayne Friedman - Wednesday, October 25, 2017
Luxury auto brand Lexus was a big product placement/marketing sponsor of t ...
- Fewer Branded Product Placements Appear On Broadcast Networks
Television News Daily, Wayne Friedman - Wednesday, October 4, 2017
In the 2016-2017 TV season, there were 4% fewer on-screen brands ...
- New Shows And Product Placements: Fall Season Starts Monday
TVBlog, Adam Buckman - Friday, September 22, 2017
Welcome to the new fall TV season, where "catch the product placemen ...
- Hurricane Coverage Delivers Earned Media For Trump Caps
TV Watch, Wayne Friedman - Thursday, August 31, 2017
President Trump was on TV wearing a white baseball cap with "US ...
- Branded Content: Fun To Watch, But Is That Enough?
VidBlog, P.J. Bednarski - Thursday, February 2, 2017
Comedy Central's "Handy" featurettes learn from online branded content. More enjoyable th ...
- Fox Records Stronger Fall Viewing, Cautious On Product Integration
Television News Daily, Wayne Friedman - Wednesday, January 11, 2017
Fox has risen to second place among key 18-49 viewers through Janua ...
- Product Transparency Creates Trust
Research Brief, Jack Loechner - Monday, September 5, 2016
Consumer demand for product transparency is on the rise, and brands th ...
- NEW! KFC, WWE, Introduce SummerSlam Viewers To New Colonel Sanders
Out to Launch, Amy Corr - Monday, August 22, 2016
The latest incarnation of KFC's Colonel Sanders is the sassiest and sexie ...
- YouTube Live Streaming App Rewinds Search, Authenticity
SearchBlog, Laurie Sullivan - Monday, June 27, 2016
Products will become the star of live-streaming shows by allowing marketers ...
- Our Lives Are Perfect Fits For (Tasteful) Brand Integration
VidBlog, P.J. Bednarski - Wednesday, June 8, 2016
Product integration has been around for a long time but has gott ...
- Corbis Rebrands To BEN, Moves To L.A. To Focus On Product Placement
MediaDailyNews, Laurie Sullivan - Thursday, May 5, 2016
Corbis, an image-licensing company founded by Bill Gates, quietly divested its photograp ...
- ABC Offers Inside Look 'Quantico' In VR:
Around the Net in Video, P.J. Bednarski - Monday, March 7, 2016
This Sunday, instead of just putting a Lexus into the next episo ...
- Android Product Placement Turned Down As Bond 'Only Uses The Best'
Around the Net In MAD London, Sean Hargrave - Monday, November 9, 2015
James Bond star Daniel Craig and director Sam Mendes knocked back ...
- Product Placement TV Integrations Drop, Brand Memorability Up
MediaDailyNews, Wayne Friedman - Thursday, October 15, 2015
Prime-time non-sports branded entertainment/product placement deals have declined over past years ...
- I Read This At Starbucks: Product Placement In Decline
Around the Net in Video, P.J. Bednarski - Thursday, October 15, 2015
Product placement is declining, possibly because there are so many other plac ...
- NBCU's Fluency Helps Toyota, Samsung Reach Hispanics
MediaDailyNews, Erik Sass - Thursday, September 17, 2015
NBCUniversal's Fluency Productions is helping Samsung and Toyota reach U.S. Hispanic millenni ...
- How About Obvious Labeling Of Sponsored Content For All Of TV?
TV Watch, Wayne Friedman - Tuesday, June 16, 2015
What if every time a Toyota car appeared in a USA Netwo ...
- Product Placement Sources Nearly 13%, Outpaces Rest Of Marketing
MediaDailyNews, Joe Mandese - Monday, June 15, 2015
The U.S. product placement marketplace expanded nearly 13% in 2014 and ...
- BBC Worldwide To Allow Product Placement
Around the Net In MAD London, Sean Hargrave - Friday, April 17, 2015
The BBC is to begin allowing paid product placement in programmes ...