- Switching Gears: Lexus Broadens it's Image & Audience
The MediaPost Cases, Lisa Singer - Monday, May 24, 2021
The importance of cultural connection points in advertising still holds true ...
- New NBCU Integration Formats Blur Lines Between Ads, Content
Digital News Daily, Karlene Lukovitz - Thursday, May 13, 2021
New formats allow for integrating product ads into existing "canvasses" in show ...
- GM Pickup Stars In Korean TV Series
Around the Net In Marketing Automotive, Tanya Gazdik - Monday, May 3, 2021
It’s not a pickup from Hyundai or Kia (the obvious choices) starri ...
- Nielsen: Why 'Cobra Kai' Is Kicking Linear TV's Ass
Research Intelligencer, Joe Mandese - Tuesday, March 16, 2021
Increasingly, there are ways for brand marketers to reach viewers on SV ...
- Inside LinkedIn's Big Strategy -- Bigger Than Product Pages
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 15, 2020
LinkedIn's aspirations are much greater than being a passive platform for compani ...
- MSNBC's Gratis Gap Product Placement: Steve Kornacki's Slacks
TV Watch, Wayne Friedman - Tuesday, November 17, 2020
And it paid off. The Gap saw a 90% boost in sal ...
- Buick Partners With Reese Witherspoon
Marketing Daily, Tanya Gazdik - Saturday, October 10, 2020
The partnership also includes Buick vehicle placements into Hello Sunshine TV a ...
- Brands Get Unintended Visibility During Pandemic, Protest Coverage
TV Watch, Wayne Friedman - Friday, June 5, 2020
Product placement may be taking on a whole new role. ...
- Even Product Placement Feels Pandemic Effect, Albeit A Modest One
MediaDailyNews, Joe Mandese - Wednesday, May 27, 2020
Global product placement deals -- including the kind of branded entertainment dea ...
- YouTube To Impose New Restrictions On Ads Surrounding Children's Videos
Digital News Daily, Wendy Davis - Wednesday, December 18, 2019
Google will impose some new curbs on ads surrounding child-oriented videos th ...
- Land Rover To Appear In James Bond Movie
Marketing Daily, Tanya Gazdik - Wednesday, November 13, 2019
The automaker's partnership with EON Productions on the Bond films began ...
- PHD Plays Opossum, Integrates Google's Pixel 4 Into ABC's Prime-Time Lineup
MediaDailyNews, Joe Mandese - Wednesday, October 30, 2019
To help demonstrate the Google Assistant features of its new Pixel ...
- Porsche, Lucasfilm To Jointly Design Starship
Marketing Daily, Tanya Gazdik - Wednesday, October 23, 2019
A video, "Twin Tests," featuring the Porsche Taycan and an X-Wing bei ...
- Amazon And Baidu Outsell Google In Smart Speakers For Two-Way Engagement
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 26, 2019
About half of smart speakers from Amazon and Google were shipped ...
- Jeep Teams With NBC's 'Songland'
Marketing Daily, Tanya Gazdik - Thursday, August 22, 2019
The show shares the Jeep brand's values: freedom, adventure, Americana, says F ...
- U.S. Sports Uniforms To Display More Ads
TV Watch, Wayne Friedman - Wednesday, July 17, 2019
The NBA has had ad patches on the front of uniforms f ...
- North Face Apologizes For Wikipedia Search Marketing Blunder
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 30, 2019
Some search marketers called the product-placement campaign "brilliant." The Wikimedia Foundation call ...
- The North Face Breaches Wikipedia Terms Of Service To Reach Top Of Google Search Results
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 29, 2019
Wikipedia has publicly called out The North Face after the brand a ...
- 'Game Of Thrones' Had A Modern-Day Visitor: Starbucks
TV Watch, Wayne Friedman - Friday, May 10, 2019
That Starbucks cup appearing in the fourth episode of this season's "Ga ...
- Milk Makes Its Way Into The Current Food Culture
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
In popular TV shows like "Will & Grace," "This Is Us" a ...
- Xfinity Scares Heck Out Of Millennials To Demo Its Product
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
With Halloween approaching, it staged "Project Dead Zone," the first-ever live paranorm ...
- Lexus, 'Black Panther' Bring Authenticity To Super Bowl
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Lexus LS sales increased by +184% in February 2018 compared to t ...
- Apple To Make History On Amazon
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 12, 2018
Product searches on Amazon have begun to outpace those on Google, Bi ...
- Ryff Readies Dynamic Product Placement Tech, Cuts Deal With Endemol Shine
Digital News Daily, Alex Weprin - Friday, November 30, 2018
The virtual product placement market is getting crowded, with Google, among other ...
- Product Placement Poised To Top $10 Billion: Report Cites Fewer, More Valuable Deals Including Upfronts, Netflix
MediaDailyNews, Joe Mandese - Wednesday, June 13, 2018
The U.S. product placement marketplace is poised to top $10 billion th ...
- Infiniti Teams With Marvel Studios
Marketing Daily, Tanya Gazdik - Wednesday, April 18, 2018
The premise for "Date Night" from CP+B is with the introduction ...
- Better Branded Entertainment Metrics Are Coming
TV Watch, Wayne Friedman - Wednesday, February 7, 2018
Branded entertainment continues to be a growing business. But for many, the ...
- Co-Op And Costa Open Up Shop On 'Coronation Street'
Around the Net In MAD London, Sean Hargrave - Wednesday, January 31, 2018
"Campaign" is revealing that in ITV's biggest product placement deal to dat ...
- Hyundai Veloster To Appear In 'Ant-Man' Movie
Marketing Daily, Tanya Gazdik - Monday, January 15, 2018
The auto show display features a purple Veloster covered in yellow a ...
- 'The X Factor' Probed Over Product Placement
Around the Net In MAD London, Sean Hargrave - Tuesday, December 5, 2017
"The X Factor" is being investigated by Ofcom for a potential brea ...