This presidential election had everything -- drama, overtime performances, denials and acceptances. And pants. Khakis to be specific -- making a somewhat unscripted product placement appearance on MSNBC.
The marathon performance by Steve Kornacki, the cable news network’s election board reporter, got major attention for his khakis -- specifically the "palomino brown" color variety. Available in both slim and straight fit from the Gap.
As a result of the election night appearance, and several days afterwards, the Gap saw a 90% increase in sales for that style, all due to the on-air time those khakis commanded.
advertisement
advertisement
The perfectly ruffled Kornacki was not only at his post seemingly nonstop over post-election days, but there was also Kornacki cam on him during key election night commercial breaks as he prepared data/information for his next appearance.
The Gap slacks got product placement even during ads for other products.
Considering all the duress brick-and-mortar based retailers have been going through, it’s kind of nice to know old-school working man’s clothing still works for many.
Don’t worry about the run on those pants -- especially when it comes to more ongoing political election data needs. Kornacki says he has got a bunch of them. (His neckwear, however, needs help. His blue-green striped tie was held together by staples)
The dull part for many might be the numbers. MSNBC did benefit -- as other networks did -- from soaring election and post-election viewership. Any product with a significant appeal would get a bump.
Over the last year, Gap did not air any commercials on MSNBC. This makes sense, since the clothing brand generally targets younger adults/teens -- not your core older TV news viewer.
Still, some observers believe Gap should rename the product -- giving credit for those modest priced $59.99 slacks. Kornacki Khakis seems like a branding dream.
Next time around, we hope there is more fashion success clothing appearances for other TV reporters. We’re thinking tams, cardigans, fedoras, ascots and brown loafers.
Then the future is bright for the men on MSNBC. Let's see the dudes on-set wearing fedoras, caps and porkpie jazz hats! Gents, get down and lead the way! Please, though -- no loafers with tassels.