Nielsen: Why 'Cobra Kai' Is Kicking Linear TV's Ass
- by Joe Mandese @mp_joemandese, March 16, 2021
The surge in viewing of streaming services is a double-edged sword for Madison Avenue. On the one hand, it represents a natural evolution of viewers and ad impressions to new and emerging AVOD (ad-supported video-on-demand) services, or even hybrid ones like Hulu.
On the other hand, it represents yet another …
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