- Streaming's Viewership Growth Mostly Hurts Cable TV
Research Intelligencer, Robert Williams - Wednesday, August 21, 2024
Broadcast television held steady at about 20% of total viewing time amo ...
- Premium Streamers Provide Best 'Ad Experience,' MVPDs Have The Worst: Study
Advanced TV Insider, Wayne Friedman - Wednesday, July 31, 2024
A new Hub Research Entertainment survey finds 53% of respondents view advertisi ...
- Netflix Reports First-Half Surge In Ads, Subscribers
Television News Daily, Wayne Friedman - Friday, July 19, 2024
Netflix says 45% of all new signups (ad-supported or ad-free standard/premium tier ...
- Hallmark Rebrands Streamer: 'Hallmark+' To Debut
Television News Daily, Wayne Friedman - Thursday, July 11, 2024
In addition to movie content, Hallmark says Hallmark Movies Now will inclu ...
- Targeting Streaming 'Re-Subscribers': Key Bundling Combos
Advanced TV Insider, Wayne Friedman - Wednesday, July 10, 2024
A huge chunk of streaming subscribers are "re-subscribers," at 42% -- young ...
- 'Bundle' Is Much More Than Premium Video, Study Finds
Television News Daily, Wayne Friedman - Monday, July 1, 2024
The average number of non-premium TV/video services in a "bundle" is 6 ...
- Entertainment Bundles: Consumers Want More Than Just Video
Television News Daily, Wayne Friedman - Monday, May 20, 2024
Consumers - especially young consumers - want streaming "bundles" to be mo ...
- Former Canoe Ventures CEO David Porter To Lead WBD Ad Sales Research
Television News Daily, Wayne Friedman - Tuesday, April 16, 2024
Former Canoe Ventures CEO David Porter has been hired as head ...
- Toyota Grand Highlander Campaign Runs AI-Powered Virtual Ads
MediaDailyNews, Laurie Sullivan - Monday, April 15, 2024
Toyota ran a campaign for the Grand Highlander using an AI-powered platfo ...
- Global FAST Platforms On The Rise - Up To 7.5 Services In The U.S.
Television News Daily, Wayne Friedman - Wednesday, March 13, 2024
The number of global subscription video streaming platforms has declined among vid ...
- Subscription Video Streaming Market Is Maturing As Churn Offsets New Sign-ups
Research Intelligencer, Robert Williams - Tuesday, March 5, 2024
Streaming services have to work harder for smaller subscriber gains, data indic ...
- Disney Trims D2C Losses 86%, Disney+ Subscribers Slip
Television News Daily, Wayne Friedman - Thursday, February 8, 2024
Disney+ subscribers dropped by 1.3 million globally to 111.3 million, while internation ...
- Samsung Ads Decode FAST, Points To Local News As Turning Point
MediaDailyNews, Laurie Sullivan - Monday, February 5, 2024
FAST TV channels and services are seeing a transformative shift, challenging t ...
- Consumers Strongly Consider Streaming As Tiers Amid Price Increases
Advanced TV Insider, Wayne Friedman - Friday, January 26, 2024
What's the bottom line in deciding whether to jump to a le ...
- What Really Moves The Needle For Cord-Cutting These Days?
TV Watch, Wayne Friedman - Tuesday, January 23, 2024
Is cord-cutting still a thing? With 50 million or so legacy p ...
- Peaked TV: Supply Of Scripted Series Face Their First Crash
MediaDailyNews, Joe Mandese - Friday, January 19, 2024
"2021 and 2022 are the high watermark of 633 - the pinnac ...
- Warner Bros. Discovery Acquires Turkish SVOD BluTV
MediaDailyNews, Karlene Lukovitz - Tuesday, January 2, 2024
WBD already had a 35% stake in Turkey's first local SVOD. ...
- Streaming Price Hikes: A Nightmare Or Just Easy Daydreaming?
TV Watch, Wayne Friedman - Thursday, December 21, 2023
Still looking for all that savings when it comes to moving ...
- Disney+, Hulu Combo App Owns The Most Top-100 U.S. Titles
MediaDailyNews, Karlene Lukovitz - Monday, December 11, 2023
The combo also has the second-largest total of movies/TV seasons, behind on ...
- Disney+ Adds Hulu 'Hub' For Greater Ad Opportunities
Television News Daily, Wayne Friedman - Wednesday, December 6, 2023
As promised, Walt Disney began offering Hulu as part of its Disne ...
- More Ad-Supported Streaming? CTV CPMs Continue To Fall
Television News Daily, Wayne Friedman - Wednesday, December 6, 2023
As consumer options for ad-supported streaming premium services and FAST networks gro ...
- Big 6 Streamers Projected To Add 195M Subs By 2029
MediaDailyNews, Karlene Lukovitz - Tuesday, November 28, 2023
Netflix is projected to retain a nearly 30M size advantage over t ...
- Cord Stackers More Receptive To Advertising Than VOD-Onlys: Survey
MediaDailyNews, Karlene Lukovitz - Tuesday, November 14, 2023
Two out of three U.S. households are cord stackers, holding onto p ...
- Consumers Could Save $366 Per Year Via Ad-Supported Streamers
MediaDailyNews, Karlene Lukovitz - Monday, October 30, 2023
Savings assume switching from premium tiers across an average of nearly ...
- 70% Of Netflix, Disney+, Max Subscribers Still On No-Ads Tiers
MediaDailyNews, Karlene Lukovitz - Monday, October 30, 2023
Although 18% of respondents report watching no broadcast TV, broadcast TV a ...
- 47% Of U.S. Households Report Using FASTs Weekly
MediaDailyNews, Karlene Lukovitz - Friday, October 20, 2023
View time for streamers of all types declined in Q3, but FA ...
- 40% Of FAST Users Upped View Time In Past Year
MediaDailyNews, Karlene Lukovitz - Wednesday, October 11, 2023
And two-thirds of these consumers reduced view time with other TV servi ...
- Major Streamers' Content Spend Growth Rate Down 7% In 2023
MediaDailyNews, Karlene Lukovitz - Friday, October 6, 2023
Netflix, Amazon Prime Video, Disney+, Apple TV+, Paramount+ and Max/HBO Max a ...
- FAST Network Growth: It's Easy To Find
Television News Daily, Wayne Friedman - Monday, October 2, 2023
Free Ad-Supported Television (FAST) services are making major gains, partly due ...
- Consumers Decrease Streaming Services, Spending, But Increase View Time
MediaDailyNews, Karlene Lukovitz - Tuesday, September 26, 2023
Ad-supported services' share of viewing rose 6%, and Tubi beat out Hu ...