Streaming's Viewership Growth Mostly Hurts Cable TV
- by Robert Williams , August 21, 2024
Streaming’s share of U.S. viewership grew to 41.4% in July from 38.7% a year earlier, according to researcher Nielsen. This growth mostly had a negative effect on cable television, whose share shrank to 26.7% from 29.6% for the same comparable periods. The shift reflects consumer efforts to save money on …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
