- Amazon Prime Video, Netflix, Peacock, Disney+ See Highest Q3 Streamer Growth
Television News Daily, Wayne Friedman - Monday, December 9, 2024
For the 11 top premium streamers, 2024 revenue estimates for AVOD platfor ...
- It's Not TV, It's A New Framework For It
Planning & Buying Insider, Joe Mandese - Monday, November 25, 2024
The framework released this morning by the ARF divides TV into s ...
- Streaming, Pay TV Content 'Quality' Is Slipping
Advanced TV Insider, Wayne Friedman - Wednesday, October 16, 2024
Ad-free subscription video-on-demand platforms received a 74.5% quality score - down fr ...
- More Interactive Ads For Better-Performing Streaming Brand Messages?
TV Watch, Wayne Friedman - Wednesday, August 28, 2024
A single exposure of an interactive ad leads to 36% stronger bra ...
- Streaming's Viewership Growth Mostly Hurts Cable TV
Research Intelligencer, Robert Williams - Wednesday, August 21, 2024
Broadcast television held steady at about 20% of total viewing time amo ...
- Roku Gains 11% In Q2 Platform Revenues, Ad Business Expected To Rise
Television News Daily, Wayne Friedman - Friday, August 2, 2024
Roku should benefit from increased ad revenue driven by the 2024 electio ...
- Premium Streamers Provide Best 'Ad Experience,' MVPDs Have The Worst: Study
Advanced TV Insider, Wayne Friedman - Wednesday, July 31, 2024
A new Hub Research Entertainment survey finds 53% of respondents view advertisi ...
- FAST Channels Still Seeing Major Growth, On-Demand Feel Is Best: Analyst
TV Watch, Wayne Friedman - Thursday, July 18, 2024
Tubi and Roku favor more streaming on-demand viewing and Pluto TV focus ...
- Ad-Free Streaming 'Stickier' With Consumers, FAST Fills 'Gaps,' Study Finds
Advanced TV Insider, Wayne Friedman - Wednesday, July 17, 2024
A Hub Entertainment Research study finds 19% of respondents "might/might not" ha ...
- Hey There, How Much Attention Do I Have?
Data & Programmatic Insider, Laurie Sullivan - Monday, July 15, 2024
Brands and storytellers have few platforms that can get consumers' attention a ...
- Fewer Streaming TV Commercial Interruptions - But Tougher Ad Breaks?
TV Watch, Wayne Friedman - Tuesday, July 9, 2024
The silver lining - which may not be much of a positi ...
- New MoviePass: Now Taking Lessons From Premium Video Streamers?
TV Watch, Wayne Friedman - Tuesday, June 25, 2024
MoviePass, which had filed for bankruptcy, now says it is profitable. Subscribe ...
- Netflix's Bingeing Push: More Shows Or Just More Viewing?
TV Watch, Wayne Friedman - Wednesday, May 29, 2024
Bingeing on Netflix could keep viewers on the platform and make Netfl ...
- Charter, Paramount Ink TV Carriage Deal - Including Paramount+
Television News Daily, Wayne Friedman - Friday, May 24, 2024
Following the groundbreaking TV network/streaming carriage deal with Walt Disney, Charter Communicatio ...
- When Will The Streaming Walled Gardens Get Some Peepholes?
TV Watch, Wayne Friedman - Tuesday, May 21, 2024
Do we get a clearer picture of what Prime Video is a ...
- Trade Desk-Netflix Deal Expected To Be An Ad Boon For Both
Television News Daily, Wayne Friedman - Thursday, May 16, 2024
The Netflix-Trade Desk deal "speaks to the increasing importance of Trade De ...
- Streaming, CTV CPMs Under Pressure As New Ad Options Expand
Advanced TV Insider, Wayne Friedman - Thursday, April 25, 2024
As competitors ramp up their AVOD options for their streaming/digital platforms, growi ...
- Former Canoe Ventures CEO David Porter To Lead WBD Ad Sales Research
Television News Daily, Wayne Friedman - Tuesday, April 16, 2024
Former Canoe Ventures CEO David Porter has been hired as head ...
- Toyota Grand Highlander Campaign Runs AI-Powered Virtual Ads
MediaDailyNews, Laurie Sullivan - Monday, April 15, 2024
Toyota ran a campaign for the Grand Highlander using an AI-powered platfo ...
- More Marketers Say They'll Boost Upfront Spending This Year
Research Intelligencer, Robert Williams - Thursday, April 11, 2024
Streaming has cemented its place in the marketplace, with 30% of responden ...
- AMC Networks Adds New Ad-Supported Options To Streamers
Television News Daily, Wayne Friedman - Monday, April 8, 2024
AMC Networks said it will launch ad-supported versions of all its mo ...
- AVOD's Rocketing Future Growth - But With Higher Subscriber Fees Attached?
TV Watch, Wayne Friedman - Thursday, April 4, 2024
Despite the major growth of AVOD platforms - including free CTV channe ...
- Combined TV, Streaming Ad Spend Projected To Decline 2%
Television News Daily, Wayne Friedman - Friday, March 29, 2024
Major premium streaming platforms will grow 13% to $10 billion in ...
- National Linear TV Revenue Forecast: Down 2.6% In 2024, Steeper Decline Next Year
Television News Daily, Wayne Friedman - Tuesday, March 19, 2024
"It is now clear that outside of sports advertising there should ...
- Chicken Soup For The Soul Strikes Upfront Interactive Ad Deal
Television News Daily, Wayne Friedman - Tuesday, March 5, 2024
Infillion will purchase ad inventory across the company's three main platforms Redbo ...
- Total TV Viewing Hits 4-Year High In January
Television News Daily, Wayne Friedman - Tuesday, February 20, 2024
Boosted by ever stronger streaming viewing, Nielsen says total TV viewing climb ...
- Expedia Group Is Netflix's First Global Advertising Partner
Television News Daily, Wayne Friedman - Tuesday, February 6, 2024
Expedia is embarking on a multi-country ad campaign on Netflix's ad-supported pl ...
- Samsung Ads Decode FAST, Points To Local News As Turning Point
MediaDailyNews, Laurie Sullivan - Monday, February 5, 2024
FAST TV channels and services are seeing a transformative shift, challenging t ...
- Ad-Supported Amazon Prime Projected To Take In $1B In First Year
Television News Daily, Wayne Friedman - Friday, January 26, 2024
The ad-supported service launches Jan. 29. MoffettNathanson research reiterated Amazon's statement th ...
- Consumers Strongly Consider Streaming As Tiers Amid Price Increases
Advanced TV Insider, Wayne Friedman - Friday, January 26, 2024
What's the bottom line in deciding whether to jump to a le ...