Tag results for "avod"
- Netflix's Ad Business Gains Traction, J.P. Morgan Says Ad Revenue Could Double In 2025The bank expects ad revenue excluding subscriptions to reach $3 billion ...
- Video Usage, Paying Slowdown: Streaming, Pay TV, Video ServicesConsumers used 9.9 different big-screen video platforms in Q4 2024 compared ...
- Netflix Faces Key Year For Advertising Growth Amid Macro Pressures, Morgan Stanley SaysThe macro backdrop for advertising broadly and for brand advertising specifically h ...
- YouTube 12-Month Ad Spend Soars 20%, Could Go HigherYouTube had a leading 21% share of streaming minutes in 2024. Compar ...
- Tentpole Content Helps Streaming Platforms To Lure Lapsed ViewersThe livestreamed boxing match between Mike Tyson and Jake Paul was mo ...
- Netflix Leads Multishow Viewership Among Streaming PlatformsAlmost three-quarters of Netflix viewers watched at least two programs during t ...
- Netflix Ads To Hit $4B, Rev Model Gap Remains A ChallengeNetflix's "effective" advertising cost-per-thousand viewer price will rise to $22.05 in 20 ...
- Study Reveals Similar Ad Loads For FAST Channels Vs. AVODOne question posed to respondents was: "How do you feel about t ...
- Netflix Is Poised To Raise Prices As NFL, 'Squid Games' Foretell Strong 2025Netflix is still a bargain compared with movie theaters and cable televisio ...
- Amazon Prime Video, Netflix, Peacock, Disney+ See Highest Q3 Streamer GrowthFor the 11 top premium streamers, 2024 revenue estimates for AVOD platfor ...
- It's Not TV, It's A New Framework For ItThe framework released this morning by the ARF divides TV into s ...
- Streaming, Pay TV Content 'Quality' Is SlippingAd-free subscription video-on-demand platforms received a 74.5% quality score - down fr ...
- More Interactive Ads For Better-Performing Streaming Brand Messages?A single exposure of an interactive ad leads to 36% stronger bra ...
- Streaming's Viewership Growth Mostly Hurts Cable TVBroadcast television held steady at about 20% of total viewing time amo ...
- Roku Gains 11% In Q2 Platform Revenues, Ad Business Expected To RiseRoku should benefit from increased ad revenue driven by the 2024 electio ...
- Premium Streamers Provide Best 'Ad Experience,' MVPDs Have The Worst: StudyA new Hub Research Entertainment survey finds 53% of respondents view advertisi ...
- FAST Channels Still Seeing Major Growth, On-Demand Feel Is Best: AnalystTubi and Roku favor more streaming on-demand viewing and Pluto TV focus ...
- Ad-Free Streaming 'Stickier' With Consumers, FAST Fills 'Gaps,' Study FindsA Hub Entertainment Research study finds 19% of respondents "might/might not" ha ...
- Hey There, How Much Attention Do I Have?Brands and storytellers have few platforms that can get consumers' attention a ...
- Fewer Streaming TV Commercial Interruptions - But Tougher Ad Breaks?The silver lining - which may not be much of a positi ...
- New MoviePass: Now Taking Lessons From Premium Video Streamers?MoviePass, which had filed for bankruptcy, now says it is profitable. Subscribe ...
- Netflix's Bingeing Push: More Shows Or Just More Viewing?Bingeing on Netflix could keep viewers on the platform and make Netfl ...
- Charter, Paramount Ink TV Carriage Deal - Including Paramount+Following the groundbreaking TV network/streaming carriage deal with Walt Disney, Charter Communicatio ...
- When Will The Streaming Walled Gardens Get Some Peepholes?Do we get a clearer picture of what Prime Video is a ...
- Trade Desk-Netflix Deal Expected To Be An Ad Boon For BothThe Netflix-Trade Desk deal "speaks to the increasing importance of Trade De ...
- Streaming, CTV CPMs Under Pressure As New Ad Options ExpandAs competitors ramp up their AVOD options for their streaming/digital platforms, growi ...
- Former Canoe Ventures CEO David Porter To Lead WBD Ad Sales ResearchFormer Canoe Ventures CEO David Porter has been hired as head ...
- Toyota Grand Highlander Campaign Runs AI-Powered Virtual AdsToyota ran a campaign for the Grand Highlander using an AI-powered platfo ...
- More Marketers Say They'll Boost Upfront Spending This YearStreaming has cemented its place in the marketplace, with 30% of responden ...
- AMC Networks Adds New Ad-Supported Options To StreamersAMC Networks said it will launch ad-supported versions of all its mo ...
