- Ad-Supported Amazon Prime Projected To Take In $1B In First Year
Television News Daily, Wayne Friedman - Friday, January 26, 2024
The ad-supported service launches Jan. 29. MoffettNathanson research reiterated Amazon's statement th ...
- Consumers Strongly Consider Streaming As Tiers Amid Price Increases
Advanced TV Insider, Wayne Friedman - Friday, January 26, 2024
What's the bottom line in deciding whether to jump to a le ...
- What Really Moves The Needle For Cord-Cutting These Days?
TV Watch, Wayne Friedman - Tuesday, January 23, 2024
Is cord-cutting still a thing? With 50 million or so legacy p ...
- Peaked TV: Supply Of Scripted Series Face Their First Crash
MediaDailyNews, Joe Mandese - Friday, January 19, 2024
"2021 and 2022 are the high watermark of 633 - the pinnac ...
- For Netflix, Look To Greater Ad-Option Investment: Analyst
Television News Daily, Wayne Friedman - Thursday, January 18, 2024
"We think Netflix's number one initiative for 2024 will be investing ...
- New Ad-Option CTV Sign-Ups Top Ad-Free For First Time In November
Television News Daily, Wayne Friedman - Friday, January 19, 2024
November 2023 saw a total 11.2 million ad-supported sign ups representing 5 ...
- Netflix Ad-Supported MAUs Surpass 23M
MediaDailyNews, Karlene Lukovitz - Thursday, January 11, 2024
That's up by 8 million since November. ...
- Amazon Recruits Disney Exec Helfand To Lead Ad-Supported Launch
MediaDailyNews, Karlene Lukovitz - Friday, January 5, 2024
Jeremy Helfand is joining Amazon as big streamers, including Disney, prepare ...
- Prime Video's Move Into Ads Could Yield $5B In New Revenue In 2024
Advanced TV Insider, Karlene Lukovitz - Thursday, January 4, 2024
That includes $1.8B in fees to avoid ads, plus $3B in a ...
- Hulu Leads Streaming Services In Catalog Growth
Research Intelligencer, Robert Williams - Thursday, December 21, 2023
Paramount+ cut its number of movies and shows amid efforts to redu ...
- Streaming Price Hikes: A Nightmare Or Just Easy Daydreaming?
TV Watch, Wayne Friedman - Thursday, December 21, 2023
Still looking for all that savings when it comes to moving ...
- Top 6 Streaming Platforms See 8% Decline In Ad Spend
Research Intelligencer, Robert Williams - Tuesday, December 19, 2023
The financial industry including insurance companies slashed spending on ad-supported streaming servi ...
- Legacy Streamers' Ad Options Slowly Gain Share - How Will Smaller Players Fare?
TV Watch, Wayne Friedman - Monday, December 18, 2023
A softer streaming market makes one wonder about the survival of sma ...
- 2023 Legacy-Owned Streamers To Post 18% Ad Spike, TV Still Down Overall
Television News Daily, Wayne Friedman - Wednesday, December 13, 2023
Despite the projected 18% ad spike this year, overall TV/CTV video busine ...
- Amazon Ads, IPG Mediabrands Ink Three-Year Prime Video Deal
MediaDailyNews, Karlene Lukovitz - Thursday, December 7, 2023
Mediabrands agencies will get first look at new ad formats, sponsorship op ...
- More Ad-Supported Streaming? CTV CPMs Continue To Fall
Television News Daily, Wayne Friedman - Wednesday, December 6, 2023
As consumer options for ad-supported streaming premium services and FAST networks gro ...
- Cord Stackers More Receptive To Advertising Than VOD-Onlys: Survey
MediaDailyNews, Karlene Lukovitz - Tuesday, November 14, 2023
Two out of three U.S. households are cord stackers, holding onto p ...
- U.S. Ad-Supported Streaming Households Leap To 41% Share
MediaDailyNews, Karlene Lukovitz - Monday, November 13, 2023
Share has risen 10 percentage points year-to-date. ...
- Disney+ Intros 1st-Party Audience Targeting, PMP Programmatic, Expands Measurement
MediaDailyNews, Karlene Lukovitz - Friday, October 27, 2023
Disney also promoting Rita Ferro to president of global advertising. ...
- Consumers Could Save $366 Per Year Via Ad-Supported Streamers
MediaDailyNews, Karlene Lukovitz - Monday, October 30, 2023
Savings assume switching from premium tiers across an average of nearly ...
- 70% Of Netflix, Disney+, Max Subscribers Still On No-Ads Tiers
MediaDailyNews, Karlene Lukovitz - Monday, October 30, 2023
Although 18% of respondents report watching no broadcast TV, broadcast TV a ...
- Paramount+ To Bow Advertising And Premium Tiers In International Markets
MediaDailyNews, Karlene Lukovitz - Tuesday, October 24, 2023
The ad tier will bow in Australia, Canada and "select" other marke ...
- Netflix Intros Live Sports, Title Sponsorships, Binge Ad Format
MediaDailyNews, Karlene Lukovitz - Tuesday, October 17, 2023
Sponsorships will be offered for series and seasons, as well as li ...
- Video Captions Are Especially Popular Among Younger Viewers Of Streaming
Research Intelligencer, Robert Williams - Friday, October 6, 2023
More than half of people who regularly use captions do so ...
- Redbox, Crackle Parent Chicken Soup May Be Delisted, In 'Active' Sale Talks
MediaDailyNews, Karlene Lukovitz - Tuesday, October 3, 2023
The heavily-in-debt entertainment company was notified that its Nasdaq listing is ...
- Disney+ To Start Password-Sharing Crackdown Early, Before 2024
MediaDailyNews, Karlene Lukovitz - Thursday, September 28, 2023
Disney CEO Bob Iger had said crackdown would commence in 2024. ...
- Consumers Decrease Streaming Services, Spending, But Increase View Time
MediaDailyNews, Karlene Lukovitz - Tuesday, September 26, 2023
Ad-supported services' share of viewing rose 6%, and Tubi beat out Hu ...
- Who's Really Paying The Monthly Streaming Bill? Heavy Streaming Users
TV Watch, Wayne Friedman - Thursday, September 28, 2023
Although there has been much analysis of expanding ad-supported streaming platforms, consum ...
- Amazon To Introduce Ads To Prime Video, Charge For Ad-Free Service
MediaDailyNews, Karlene Lukovitz - Friday, September 22, 2023
The video service included with Prime membership will have "limited" ads starti ...
- Hybrid AVOD-SVOD Revenues To Triple By 2029, Disney Leads
MediaDailyNews, Karlene Lukovitz - Wednesday, September 20, 2023
Disney is projected to surpass Netflix. ...