Netflix Faces Key Year For Advertising Growth Amid Macro Pressures, Morgan Stanley Says
- by Robert Williams , April 8, 2025
Netflix is poised for a transformative year in advertising, but the company’s ambitious expansion into ad-supported streaming comes just as the broader advertising landscape shows signs of strain, according to Benjamin Swinburne, senior research analyst at Morgan Stanley.
“A big year for advertising at Netflix, will the macro get in …
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