- Ad-Supported CTV Apps Capture Biggest Share Of Viewing Time
Research Intelligencer, Robert Williams - Friday, May 12, 2023
Netflix has the widest reach in the United States with CTV a ...
- Tubi Offers Comscore, VideoAmp As Alternate Currencies, Intros Pause Ad Format
Digital News Daily, Karlene Lukovitz - Thursday, March 23, 2023
The FAST is also expanding planning capabilities through VideoAmp and LiveRamp. ...
- Streaming Viewers Most Prefer Standard Video Ads
Research Intelligencer, Robert Williams - Friday, February 17, 2023
Most viewers are looking for a more traditional "lean-back" viewing experience wh ...
- Amazon Prime Video, Netflix Have Most Brand Power Among Streaming Apps
Research Intelligencer, Robert Williams - Tuesday, February 14, 2023
Brand power measures how well a brand has built consumer interest ...
- Sling TV Launches FAST With Paid Access Options
Digital News Daily, Karlene Lukovitz - Friday, February 10, 2023
Sling is making it easy for users of the free service ...
- Spending On Video Programming Forecast To Slow To Decade Low
Research Intelligencer, Robert Williams - Tuesday, January 3, 2023
Economic pressures on advertising revenue are expected to force media companies ...
- Deep In The Holidays: Ecommerce Home Delivery Places Intense Pressure On Retailers, CPGs
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 9, 2022
Retailers and consumer pacakaged goods companies are scrambling to meet customer dema ...
- Streaming Time Grows With Smart TV Ownership Worldwide
Research Intelligencer, - Friday, May 20, 2022
Smart TVs posted the biggest increase in streaming time, with a 3 ...
- 20%+ Engage With Interactive Ads, But Many Aren't Sold On AVOD Content
Digital News Daily, Karlene Lukovitz - Tuesday, April 26, 2022
TiVo's latest survey finds nearly a quarter of North American adults ha ...
- CuriosityStream Launches FAST For LG TVs
Digital News Daily, Karlene Lukovitz - Tuesday, March 22, 2022
The Curiosity Now channel launch is part of a strategy to impro ...
- News Content Captures Biggest Share Of Streaming Ad Impressions
Research Intelligencer, - Wednesday, December 29, 2021
News captured more hours of viewing time than movies (21%) and entertainme ...
- Tubi Ad Revenue Projected To Hit $700M In 2022, $1B As Soon As 2023
Digital News Daily, Karlene Lukovitz - Wednesday, December 15, 2021
That's nearly five times the $145 million in revenue the service report ...
- YouTube TV Latest To Eye Free Channels To Pump Up Advertising
Advanced TV Insider, Karlene Lukovitz - Friday, November 26, 2021
YouTube TV is reportedly in talks with Vox Media, Brat TV a ...