TV Has More Reach, Time Spent With Ad-Supported Viewing
- by Robert Williams , August 22, 2023
Television has higher reach and more time
spent with viewers of ad-supported streaming services than viewers of ad-free streaming platforms, according to a study by trade group Television Bureau of Advertising (TVB).
Ad-supported video on demand (AVOD) and free, ad-supported television (FAST) describe the predominant streaming formats with commercial breaks. …
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