
Most media buyers (84%) who place advertising on
free, ad-supported television (FAST) channels said they expect to increase their spending in 2024, according to the recently published “State of FAST” report from Comcast Advertising and Xumo, the FAST platform that is
jointly owned by cable-TV giants Comcast and Charter.
Three …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.