B2B Content Consumption Soars As Buyers Turn To eBooks, Playbooks, AI Insights
- by Robert Williams , April 17, 2025
In its latest yearly report, content syndication platform NetLine reported a sharp rise in B2B content consumption, signaling
both heightened interest in gated materials and evolving buyer behavior in professional decision-making.
According to NetLine’s findings, demand for gated content reached 8 million first-party registrations in 2024—up 27% from the …
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