- Why Advertising Is Poised To Become Amazon's Main Business
Search & Performance Insider, Joe Mandese - Friday, July 30, 2021
Advertising is now worth nearly five times as much as Amazon's reta ...
- Up The Amazon: Prime Day Sales Rose, But Not As Much As Ad Spend
Email Insider, Ray Schultz - Thursday, July 8, 2021
Click-through rates and conversions both rose YoY, partly due to more engagi ...
- Buick Uses Podcast To Launch Envision
Marketing Daily, Tanya Gazdik - Wednesday, June 30, 2021
The podcast episode featuring the automaker was downloaded more than 500,000 tim ...
- Apple Search Ads Expand To Mainland China
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 24, 2021
Apple launched search ads in the U.S. about five years ago. Th ...
- Is Nextdoor Stepping Into Facebook's Shoes?
Search & Performance Insider, Laurie Sullivan - Wednesday, June 23, 2021
Nextdoor could become the next big social media platform to share idea ...
- John Oliver's Sponsored Content Stunt Should Resonate With Publishers
Publishing Insider, - Friday, May 28, 2021
Any publisher that sells native advertising could just as easily have be ...
- 'Last Week Tonight With John Oliver' Can't Sell Sexual Wellness Blanket
TV Watch, Wayne Friedman - Thursday, May 27, 2021
Oliver delivers a sharp prank to three TV stations -- but conte ...
- Waking Up To Gaming
The MediaPost Cases, Lisa Singer - Monday, May 24, 2021
Bud Light's Director of Sports Marketing talks esports opportunities for brands, B ...
- Amazon's Ad Business Nears $7B In Quarter As It Readies Digital NewFronts Debut
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 30, 2021
Amazon is using deep-learning models based on algorithms to improve on t ...
- Amazon's Horoscope: Younger Shoppers Want To Spend Less There
Email Insider, Ray Schultz - Tuesday, April 27, 2021
But have no fear -- Amazon remains strong, according to surveys fr ...
- Roku Starts Advertising Brand Studio For 'Streaming-First' Marketers' Content
Television News Daily, Wayne Friedman - Tuesday, March 23, 2021
Roku says this will include short-form ad-sponsored TV content on The Ro ...
- Lincoln Plans Grammy Push, Partners With The Weather Channel
Marketing Daily, Tanya Gazdik - Friday, March 12, 2021
The goal for the spot with Jon Batiste was to show th ...
- Infiniti Partners With Hip Designers To Promote QX55
Marketing Daily, Tanya Gazdik - Tuesday, February 23, 2021
"We will be leaning into the QX55's head-turning style" and "championing individualit ...
- How YouTube Impacts Consumer Purchase Habits
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 30, 2020
To determine how much sponsored campaigns on YouTube influenced buying decisions, Gen.vid ...
- LinkedIn Sued Over Incorrect Ad Metrics
Digital News Daily, Wendy Davis - Wednesday, December 2, 2020
"LinkedIn has systematically inflated ad metrics in its favor, which has enabl ...
- Mazda Celebrates Heroes, Partners With 'Good Morning America'
Marketing Daily, Tanya Gazdik - Wednesday, December 2, 2020
The promotion brings to life the brand's "deeply held value of omotenashi ...
- Expedia, Microsoft, Goldman Sachs Show Road To Travel Recovery
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 1, 2020
The travel industry is showing signs of recovery, data from Goldman Sac ...
- Hyundai Partners With Sony, Tastemade
Marketing Daily, Tanya Gazdik - Thursday, May 28, 2020
Hyundai models and technologies will be featured in five upcoming Sony Pictur ...
- Ally Partners With Katie Couric For 'The Bright Side'
Marketing Daily, Tanya Gazdik - Monday, May 25, 2020
"These are stories about the best in humanity, and that is f ...
- Microsoft To Give Edge Browser Users Access To NewsGuard Tools
Publishers Daily, Melynda Fuller - Thursday, May 14, 2020
NewsGuard reviews and rate the credibility of websites and social media v ...
- Sinclair Hid Paid Advertising - And Paid A High Price For The Deception
TV Watch, Wayne Friedman - Monday, May 11, 2020
The big TV station group was fined $48 million by the F ...
- Run, Don't Walk: Why Now Is The Time To Test Instacart Ads
Search & Performance Marketing Daily, Chris Cloney - Tuesday, May 5, 2020
The recent surge in demand for online delivery has fueled the asce ...
- Google Gives Facebook Ad Boost In April
Search & Performance Insider, Laurie Sullivan - Thursday, April 30, 2020
Google contributed to Facebook's Q1 earnings, but will likely impact the soci ...
- Bloomberg, Principal Financial Group Team For Sponsored Room
Publishers Daily, Sara Guaglione - Monday, February 24, 2020
The room contains Principal-branded decor and design elements in the brand's color ...
- Amazon Predicted To Report Much Faster Ad Growth
Search & Performance Insider, Laurie Sullivan - Thursday, January 30, 2020
Digital agencies with expertise in Amazon's advertising platforms expect it to repo ...
- 'Teen Vogue' Debacle With Facebook Brings Teachable Moment
Publishing Insider, - Monday, January 13, 2020
'Teen Vogue' mishandled a glowing story about Facebook, a serious reminder f ...
- Study: Images On Facebook's Sponsored Posts Affect CTR
Publishers Daily, Sara Guaglione - Friday, December 20, 2019
ProPublica looked at how different headlines and images can attract people fr ...
- Sleep Number Content Draws Customers In
The MediaPost Cases, Nina Lentini - Tuesday, November 5, 2019
Sleep Number, which produces adjustable and smart beds, was creating short-form vide ...
- Sleep Number's Long-form Content Draws Viewers In
Show Daily: Videos, Nina Lentini - Monday, October 28, 2019
In the first of a three-part content series, Josh Jacobs describes h ...
- Sleep Number Guides Viewers Down Funnel With Long-form Content
Show Daily, Nina Lentini - Tuesday, October 22, 2019
Sleep Number, which produces adjustable and smart beds, was creating short-form vide ...