• by Lisa Singer , Staff Writer, March 8, 2024

Ally's Bridget Sponsky talks about making an impact, being present in every single moment, and the joy in seeing her daughters' pride.

I've had the opportunity to connect with and learn from executives of major brands at MediaPost's Insider Summits. In the process I've discovered some truly impressive women -- not only for the work they do, but their stories behind the scenes. With Brand Insider: BTS, I get to pull back the curtain on some of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.

“Don't do things that make you unhappy, but do things that are hard because you know hard doesn't always equal unhappy. Hard is good. It's good to be uncomfortable, and it's good to push yourself and figure it out.” Bridget Sponsky, executive director of brand and sponsorship marketing at Ally, has continued to push herself throughout her career and says competing in sports growing up taught her to be a part of something bigger. In this episode of Brand Insider: BTS, Bridget says she believes sports are important for women's leadership development and shares an interesting statistic with me…94-percent of C-Suite women leaders were part of sports. She also goes on to talk about being drawn to the ad industry, wanting to expose her daughters to her work early on, and how she was a cheerleading trailblazer. You can watch the entire conversation here: