- Blazing Her Own Path: INFINITI Marketing Director's Road to Success
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, May 19, 2022
"I really struggled to have this balance of trying to figure o ...
- Defying Expectations: Petco CMO Stands Out From The Pack
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, May 5, 2022
"It was one of those early moments in my career where ...
- Bucking the Norm: A Political Marketing Exec's Strategy for Success
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, April 21, 2022
"Stop pussyfooting around the situation, just tell me what you're willing ...
- Mall of America's Marketing Maven: "It's Never Boring"
Brand Insider: Behind The Scenes, Lisa Singer - Friday, April 15, 2022
"Leave the door open and continue to explore, and as your passio ...
- Courage, Gumption & a Dash of Curiosity: A QSR Exec's Recipe for Success
Brand Insider: Behind The Scenes, Lisa Singer - Friday, February 11, 2022
"My name is connected to who I am as a woman, w ...
- Rising to the Challenge: the Driving Force Behind Volkswagen's S.V.P.
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, January 27, 2022
"There's no better way to show that you're ready for something th ...
- It's the Real Thing: Coca-Cola's Data-Driven Director
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, January 13, 2022
"You gotta just keep going, and [I'm] not sure how long I' ...
- Savage X Fenty CMO: Making the Impossible Possible
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, January 5, 2022
"Interviews, public speaking, those things are super scary for me...I was alwa ...
- Visible Wireless: Grass Roots Branding and Media Planning
The MediaPost Cases, Lisa Singer - Monday, January 10, 2022
Visible Wireless, a retail brand of Verizon, doubled down on social channe ...
- Leveraging Performance Video on Amazon
The MediaPost Cases, Lisa Singer - Thursday, January 13, 2022
The acceleration of streaming this past year has made video even mo ...
- Shining a Light on Bayer's Game-Changing VP
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, November 18, 2021
Bayer's Denise Vitola was pressured to change her appearance early in h ...
- IAS Signal Reporting Platform Becomes Foundation Of Future Projects
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 27, 2021
Integral Ad Science on Wednesday announced the global launch of IAS Signa ...
- Clorox's VP: Making Waves One Step at a Time
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, November 2, 2021
"It continues to be the fuel for why I want to ...
- Spotify Brand Playlists: Sweet Music to Millennial-Seeking Ears
The MediaPost Cases, Lisa Singer - Wednesday, October 6, 2021
What do you do if your company is being described as "stodg ...
- Edelman Taps Gyro Co-Founder Becker For New Integration Role
MAD, Steve McClellan - Thursday, June 10, 2021
As global chair of integration, Christoph Becker is tasked with driving integrati ...
- New NBCU Integration Formats Blur Lines Between Ads, Content
Digital News Daily, Karlene Lukovitz - Thursday, May 13, 2021
New formats allow for integrating product ads into existing "canvasses" in show ...
- DoubleVerify Integrates Brand Safety Further Into Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 30, 2021
A third-party brand safety and suitability solution is now available to bran ...
- "Knives Out" Cuts Through Box Office Clutter with an Integrated Puzzle Sweepstakes
The MediaPost Cases, Lisa Singer - Friday, February 12, 2021
How does a new film attract the attention of moviegoers when it ...
- Checking Out In The Inbox: Skipify And Gmail Launch Shopping Within Emails
Email Insider, Ray Schultz - Friday, October 23, 2020
Consumers can add items to their cart and check out within t ...
- NBCU To Enable TV, Digital Ad Buys In Single Platform
Digital News Daily, Karlene Lukovitz - Wednesday, January 8, 2020
NBCUniversal will soon be able to offer ad buys that span line ...
- WFA Report Finds Holding Company Model Doesn't Deliver Better Integration
Mediapsssst, Richard Whitman - Thursday, November 21, 2019
Marketer respondents with a holding-company model rate themselves as having greater performan ...
- Acura Goes Cross-channel For RDX Launch
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
Through highly engaging creative units and strategic ad placement, the campaign allow ...
- How National Brands Create Local Relevance With Connected TV
Television News Daily, Jim Wilson - Monday, July 15, 2019
Advertisers are increasingly combining the power of traditional TV and OTT, includi ...
- RadioOne-Reach Media Promotes Rahmani To SVP, National, Network Sales
MediaDailyNews, Fern Siegel - Monday, March 11, 2019
The new title expands Rahmani's responsibilities for sales, partnerships and sponsorships f ...
- Lexus, 'Black Panther' Bring Authenticity To Super Bowl
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Lexus LS sales increased by +184% in February 2018 compared to t ...
- Tourism Australia Hoax Drives Super Bowl Viewers Online
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Several weeks prior, it launched branded behind-the-scenes "leaks," press releases and fo ...
- AMG/Parade Names Corrine Barcia VP, Integrated Marketing, CNX EIC Standen To Depart
Publishers Daily, Melynda Fuller - Friday, December 7, 2018
Garcia will work across platforms to execute marketing programs that include vid ...
- Heartstrings And Grassroots: Diversifying The Donor Base Of 'Be The Match'
The MediaPost Cases, Nina Lentini - Thursday, November 8, 2018
Be the Match's objective going into 2019 is to determine the optim ...
- Saatva Pulls Covers Off First Integrated Brand Campaign
MAD, Larissa Faw - Friday, September 21, 2018
The two-minute spot follows a couple using the "Sleep Guide" to naviga ...
- Epsilon Wins Sparkling Ice AOR
MAD, Larissa Faw - Thursday, August 16, 2018
The agency will lead creative strategy, media, analytics and shopper solutions ...