- Checking Out In The Inbox: Skipify And Gmail Launch Shopping Within Emails
Email Insider, Ray Schultz - Friday, October 23, 2020
Consumers can add items to their cart and check out within t ...
- NBCU To Enable TV, Digital Ad Buys In Single Platform
Digital News Daily, Karlene Lukovitz - Wednesday, January 8, 2020
NBCUniversal will soon be able to offer ad buys that span line ...
- WFA Report Finds Holding Company Model Doesn't Deliver Better Integration
Mediapsssst, Richard Whitman - Thursday, November 21, 2019
Marketer respondents with a holding-company model rate themselves as having greater performan ...
- Acura Goes Cross-channel For RDX Launch
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
Through highly engaging creative units and strategic ad placement, the campaign allow ...
- How National Brands Create Local Relevance With Connected TV
Television News Daily, Jim Wilson - Monday, July 15, 2019
Advertisers are increasingly combining the power of traditional TV and OTT, includi ...
- RadioOne-Reach Media Promotes Rahmani To SVP, National, Network Sales
MediaDailyNews, Fern Siegel - Monday, March 11, 2019
The new title expands Rahmani's responsibilities for sales, partnerships and sponsorships f ...
- Lexus, 'Black Panther' Bring Authenticity To Super Bowl
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Lexus LS sales increased by +184% in February 2018 compared to t ...
- Tourism Australia Hoax Drives Super Bowl Viewers Online
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Several weeks prior, it launched branded behind-the-scenes "leaks," press releases and fo ...
- AMG/Parade Names Corrine Barcia VP, Integrated Marketing, CNX EIC Standen To Depart
Publishers Daily, Melynda Fuller - Friday, December 7, 2018
Garcia will work across platforms to execute marketing programs that include vid ...
- Heartstrings And Grassroots: Diversifying The Donor Base Of 'Be The Match'
The MediaPost Cases, Nina Lentini - Thursday, November 8, 2018
Be the Match's objective going into 2019 is to determine the optim ...
- Saatva Pulls Covers Off First Integrated Brand Campaign
MAD, Larissa Faw - Friday, September 21, 2018
The two-minute spot follows a couple using the "Sleep Guide" to naviga ...
- Epsilon Wins Sparkling Ice AOR
MAD, Larissa Faw - Thursday, August 16, 2018
The agency will lead creative strategy, media, analytics and shopper solutions ...
- Didit Makes Bid To Acquire Gawker
Publishers Daily, Sara Guaglione - Wednesday, May 30, 2018
Marketing and communications firm Didit has made a $1.1 million stalking hor ...
- Conde Nast's Chief Data Officer Wants To Transform Company Into Leading Data-Driven Publisher
Publishing Insider, Melynda Fuller - Friday, March 16, 2018
Conde Nast is working to give customers not only the ability ...
- Nielsen To Measure Branded Integrations
Digital News Daily, Alex Weprin - Tuesday, February 6, 2018
The company's new Nielsen Brand Integration Intel works like this: the produ ...
- No Commercials? No Problem. Brand Integrations Thrive On Streaming Platforms
Video Insider, Alex Weprin - Tuesday, January 30, 2018
Streaming services like Netflix and Amazon Prime Video may be commercial-free, b ...
- OKRP Bulks Up On Digital, Acquires Juice Interactive
MAD, Larissa Faw - Wednesday, October 11, 2017
Founded in 2004 by partners JoAnn Leonard and Tim Rawls, Juice Interacti ...
- Oath Benefitting from Google-Facebook Duopoly
Show Daily: Videos, Ross Fadner - Tuesday, October 10, 2017
Are publishers combating or benefitting from the Google-Facebook duopoly? Speaking on t ...
- SoLoMo Powers Cross-Channel
Show Daily: Videos, Ross Fadner - Tuesday, October 10, 2017
During the "Data, IDs and Machines" panel at OMMA at Advertising Wee ...
- Adobe Releases AI-Driven Retail Tools For Experience Cloud
Email Marketing Daily, Jess Nelson - Wednesday, September 27, 2017
Adobe unveiled a host of new retail tools in its Experience Clo ...
- Armstrong Flooring Aligns With Women For 'New Look Of Tough" Campaign
MAD, Larissa Faw - Thursday, September 21, 2017
The company is launching a new multifaceted campaign developed in-house. Armstrong Floori ...
- Sigstr Now Certified As HubSpot Connect Partner
Email Marketing Daily, Jess Nelson - Tuesday, September 19, 2017
Sigstr announced the expansion of its HubSpot integration on Tuesday, enabling markete ...
- Goodbye Appboy, Hello Braze
Email Marketing Daily, Jess Nelson - Wednesday, September 20, 2017
Appboy is officially renaming its company to "Braze," the lifecycle engagement technolo ...
- MaraNatha's First Integrated Ad Campaign Breaks
MAD, Larissa Faw - Thursday, September 14, 2017
The tongue-in-cheek "Too Good For Jelly" creative suggests the healthful nut butt ...
- Typeform Raises $35M, Integrates With MailChimp
Email Marketing Daily, Jess Nelson - Monday, September 11, 2017
Typeform announced it has raised $35 million in Series B funding ...
- IBM, Salesforce Release First Joint Solutions
Email Marketing Daily, Jess Nelson - Thursday, August 31, 2017
Salesforce and IBM released their first set of joint solutions on Thursda ...
- NFL Kicks Off New Youth-Focused Campaign From Translation
MAD, Larissa Faw - Monday, August 14, 2017
As its new season approaches, the National Football League's (NFL) new youth-focus ...
- Bloomberg Bets On In-House Agency, Consultant Services
Publishing Insider, Erik Sass - Monday, August 14, 2017
Joining the ranks of other big publishers that have muscled into med ...
- Appboy Raises $50 Million Series D Funding To Take On Marketing Cloud Giants
Email Marketing Daily, Jess Nelson - Friday, August 11, 2017
Appboy reeled in a $50 million Series D investment this week ...
- Salesforce Rolls Out Einstein ABM
Email Marketing Daily, Jess Nelson - Friday, June 9, 2017
Salesforce's new Einstein Account Based Marketing (ABM) adds a predictive and target ...