Tag results for "integrated marketing"
- NBCU To Enable TV, Digital Ad Buys In Single PlatformNBCUniversal will soon be able to offer ad buys that span linear ...
- WFA Report Finds Holding Company Model Doesn't Deliver Better IntegrationMarketer respondents with a holding-company model rate themselves as having greater performance ...
- Acura Goes Cross-channel For RDX LaunchThrough highly engaging creative units and strategic ad placement, the campaign allowed ...
- How National Brands Create Local Relevance With Connected TVAdvertisers are increasingly combining the power of traditional TV and OTT, including ...
- RadioOne-Reach Media Promotes Rahmani To SVP, National, Network SalesThe new title expands Rahmani's responsibilities for sales, partnerships and sponsorships for ...
- Lexus, 'Black Panther' Bring Authenticity To Super BowlLexus LS sales increased by +184% in February 2018 compared to the ...
- Tourism Australia Hoax Drives Super Bowl Viewers OnlineSeveral weeks prior, it launched branded behind-the-scenes "leaks," press releases and four ...
- AMG/Parade Names Corrine Barcia VP, Integrated Marketing, CNX EIC Standen To DepartGarcia will work across platforms to execute marketing programs that include video ...
- Heartstrings And Grassroots: Diversifying The Donor Base Of 'Be The Match'Be the Match's objective going into 2019 is to determine the optimal ...
- Saatva Pulls Covers Off First Integrated Brand CampaignThe two-minute spot follows a couple using the "Sleep Guide" to navigate ...
- Epsilon Wins Sparkling Ice AORThe agency will lead creative strategy, media, analytics and shopper solutions in ...
- Didit Makes Bid To Acquire GawkerMarketing and communications firm Didit has made a $1.1 million stalking horse ...
- Conde Nast's Chief Data Officer Wants To Transform Company Into Leading Data-Driven PublisherConde Nast is working to give customers not only the ability to ...
- Nielsen To Measure Branded IntegrationsThe company's new Nielsen Brand Integration Intel works like this: the product ...
- No Commercials? No Problem. Brand Integrations Thrive On Streaming PlatformsStreaming services like Netflix and Amazon Prime Video may be commercial-free, but ...
- OKRP Bulks Up On Digital, Acquires Juice InteractiveFounded in 2004 by partners JoAnn Leonard and Tim Rawls, Juice Interactive ...
- Oath Benefitting from Google-Facebook DuopolyAre publishers combating or benefitting from the Google-Facebook duopoly? Speaking on the ...
- SoLoMo Powers Cross-ChannelDuring the "Data, IDs and Machines" panel at OMMA at Advertising Week, ...
- Adobe Releases AI-Driven Retail Tools For Experience CloudAdobe unveiled a host of new retail tools in its Experience Cloud ...
- Armstrong Flooring Aligns With Women For 'New Look Of Tough" Campaign The company is launching a new multifaceted campaign developed in-house. Armstrong Flooring ...
- Sigstr Now Certified As HubSpot Connect PartnerSigstr announced the expansion of its HubSpot integration on Tuesday, enabling marketers ...
- Goodbye Appboy, Hello Braze Appboy is officially renaming its company to "Braze," the lifecycle engagement technology ...
- MaraNatha's First Integrated Ad Campaign BreaksThe tongue-in-cheek "Too Good For Jelly" creative suggests the healthful nut butter ...
- Typeform Raises $35M, Integrates With MailChimpTypeform announced it has raised $35 million in Series B funding on ...
- IBM, Salesforce Release First Joint SolutionsSalesforce and IBM released their first set of joint solutions on Thursday, ...
- NFL Kicks Off New Youth-Focused Campaign From TranslationAs its new season approaches, the National Football League's (NFL) new youth-focused ...
- Bloomberg Bets On In-House Agency, Consultant ServicesJoining the ranks of other big publishers that have muscled into media ...
- Appboy Raises $50 Million Series D Funding To Take On Marketing Cloud GiantsAppboy reeled in a $50 million Series D investment this week to ...
- Salesforce Rolls Out Einstein ABMSalesforce's new Einstein Account Based Marketing (ABM) adds a predictive and targeted ...
- Modular Email Templates Save Time, ResourcesTwo out of three email marketers believe they don't have enough resources ...
