Tag results for "integrated marketing"
- Spotify Brand Playlists: Sweet Music to Millennial-Seeking EarsWhat do you do if your company is being described as "stodg ...
- Edelman Taps Gyro Co-Founder Becker For New Integration RoleAs global chair of integration, Christoph Becker is tasked with driving integrati ...
- New NBCU Integration Formats Blur Lines Between Ads, ContentNew formats allow for integrating product ads into existing "canvasses" in show ...
- DoubleVerify Integrates Brand Safety Further Into FacebookA third-party brand safety and suitability solution is now available to bran ...
- "Knives Out" Cuts Through Box Office Clutter with an Integrated Puzzle SweepstakesHow does a new film attract the attention of moviegoers when it ...
- Checking Out In The Inbox: Skipify And Gmail Launch Shopping Within EmailsConsumers can add items to their cart and check out within t ...
- NBCU To Enable TV, Digital Ad Buys In Single PlatformNBCUniversal will soon be able to offer ad buys that span line ...
- WFA Report Finds Holding Company Model Doesn't Deliver Better IntegrationMarketer respondents with a holding-company model rate themselves as having greater performan ...
- Acura Goes Cross-channel For RDX LaunchThrough highly engaging creative units and strategic ad placement, the campaign allow ...
- How National Brands Create Local Relevance With Connected TVAdvertisers are increasingly combining the power of traditional TV and OTT, includi ...
- RadioOne-Reach Media Promotes Rahmani To SVP, National, Network SalesThe new title expands Rahmani's responsibilities for sales, partnerships and sponsorships f ...
- Lexus, 'Black Panther' Bring Authenticity To Super BowlLexus LS sales increased by +184% in February 2018 compared to t ...
- Tourism Australia Hoax Drives Super Bowl Viewers OnlineSeveral weeks prior, it launched branded behind-the-scenes "leaks," press releases and fo ...
- AMG/Parade Names Corrine Barcia VP, Integrated Marketing, CNX EIC Standen To DepartGarcia will work across platforms to execute marketing programs that include vid ...
- Heartstrings And Grassroots: Diversifying The Donor Base Of 'Be The Match'Be the Match's objective going into 2019 is to determine the optim ...
- Saatva Pulls Covers Off First Integrated Brand CampaignThe two-minute spot follows a couple using the "Sleep Guide" to naviga ...
- Epsilon Wins Sparkling Ice AORThe agency will lead creative strategy, media, analytics and shopper solutions ...
- Didit Makes Bid To Acquire GawkerMarketing and communications firm Didit has made a $1.1 million stalking hor ...
- Conde Nast's Chief Data Officer Wants To Transform Company Into Leading Data-Driven PublisherConde Nast is working to give customers not only the ability ...
- Nielsen To Measure Branded IntegrationsThe company's new Nielsen Brand Integration Intel works like this: the produ ...
- No Commercials? No Problem. Brand Integrations Thrive On Streaming PlatformsStreaming services like Netflix and Amazon Prime Video may be commercial-free, b ...
- OKRP Bulks Up On Digital, Acquires Juice InteractiveFounded in 2004 by partners JoAnn Leonard and Tim Rawls, Juice Interacti ...
- Oath Benefitting from Google-Facebook DuopolyAre publishers combating or benefitting from the Google-Facebook duopoly? Speaking on t ...
- SoLoMo Powers Cross-ChannelDuring the "Data, IDs and Machines" panel at OMMA at Advertising Wee ...
- Adobe Releases AI-Driven Retail Tools For Experience CloudAdobe unveiled a host of new retail tools in its Experience Clo ...
- Armstrong Flooring Aligns With Women For 'New Look Of Tough" Campaign The company is launching a new multifaceted campaign developed in-house. Armstrong Floori ...
- Sigstr Now Certified As HubSpot Connect PartnerSigstr announced the expansion of its HubSpot integration on Tuesday, enabling markete ...
- Goodbye Appboy, Hello Braze Appboy is officially renaming its company to "Braze," the lifecycle engagement technolo ...
- MaraNatha's First Integrated Ad Campaign BreaksThe tongue-in-cheek "Too Good For Jelly" creative suggests the healthful nut butt ...
- Typeform Raises $35M, Integrates With MailChimpTypeform announced it has raised $35 million in Series B funding ...
