Behind the Scenes with Donna Josephson
Shipley Do-Nuts' Donna Josephson talks about making things happen, why her job is not just about the marketing, and finding the opportunities.
I've had the opportunity to connect with and learn from executives of major brands at MediaPost's Insider Summits. In the process I've discovered some truly impressive women -- not only for the work they do, but their stories behind the scenes. With Brand Insider: BTS, I get to pull back the curtain on some of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.
“There's been many times you've kind of had to change the game in order to make sure that you are doing the right thing for everybody. And, especially as women, we a lot of times [are] the caregivers and the caretakers, but we're also these strong individuals that like to make all kinds of things happen at the brands.” Donna Josephson is making things happen as the CMO at Shipley Do-Nuts. Recognized by Entrepreneur Media as a top 50 Franchise CMO Game Changer, she admits being a woman in her position means sometimes making the tough choices, but says it's ultimately about balancing things out. In this episode of Brand Insider: BTS, Donna talks with me about prioritizing family and friends, choosing smaller for something bigger, and coaching-up to move forward. You can watch the entire conversation here: