Lisa Singer

Articles by Lisa All articles by Lisa

• How This VSA Partners' CEO Is Embracing Uncertainty in Brand Insider: Behind The Scenes on 04/18/2025
  

  When was the last time you stopped trying to control what's next-and just let life unfold? That's exactly what Anne-Marie Rosser is doing. Instead of staying in the mindset of always getting ahead of uncertainty, the VSA Partners' CEO now chooses to reframe the narrative-welcoming the unknown with a spirit of curiosity and openness. In this episode of Brand Insider: BTS, Anne-Marie reveals that she's now in a new phase of life with three teens and a seasoned career. She opens up about what it means to reinvest in friendships, release the reins as a leader and simply enjoy the ride. Anne-Marie also talks about the importance of advocating for yourself-even when it's uncomfortable-why it's essential to know your worth, and how finding "your people" at work makes all the difference. She even shares a few surprises up her sleeve!

• How This 50/50 Women Onboards' CEO Is Leading With Purpose in Brand Insider: Behind The Scenes on 04/09/2025
  

  Have you ever felt the need to hide parts of your personal life to protect your professional image? Heather Spilsbury has - and she's not alone. During a pivotal career transition and worried that the perception of motherhood might impact how colleagues viewed her commitment, the then new mom made the difficult decision to keep her baby a secret at work. Now CEO of 50/50 Women on Boards, Heather speaks candidly about the balancing act so many women face between ambition and identity. In this episode of Brand Insider: BTS, she opens up about her Salvadoran roots and her parents' unwavering mantra to "keep moving forward," a belief she continues to live by today. She also talks about how the pandemic inspired her to pursue a more mission-driven role, the power of diverse perspectives, and why elevating women into boardrooms isn't just the right thing to do-it's a business imperative.

• How This Bristol Myers Squibb Leader Is Transforming Expectations in Brand Insider: Behind The Scenes on 04/02/2025
  

  How much influence did your family have on your career choice? For Deepika Cattry, a whole lot- and she's proud of it! It wasn't just family expectations that shaped her journey as Bristol Myers Squibb's Associate Director of HCP Marketing, Immunology, but cultural ones as well. In this episode of Brand Insider: BTS, Deepika shares how her parents' journey-immigrating from India to the U.S. and building a life from the ground up- has inspired her. As the eldest daughter in an immigrant family, she felt the weight of expectations while navigating her own ambitions. From choosing a career outside the traditional doctor/engineer path to being the first in her family to enter corporate America, she talks about the challenges, lessons learned, and wins along the way. We also dive into how global experiences have shaped Deepika, why stepping outside your comfort zone can be the best thing you ever do, and her passion for giving back- including launching a STEM scholarship program to help open doors for the next generation.

• How This Publicis Health Media VP Creates Experiences That Resonate in Brand Insider: Behind The Scenes on 03/26/2025
  

  Jan Weinstein calls herself an "accidental agency person," but if you look at the impact she's made, you'd think she was born for it. From breaking the mold in healthcare marketing to navigating the ever-changing landscape of creative problem-solving, the v.p. of media at Publicis Health Media has built a career around passion, resilience, and a "turning a no into a what if" mentality. In this episode of Brand Insider: BTS, Jan also talks about a pivotal moment in her personal life when she decided to challenge herself right before a major surgery. It's that same mindset of pushing limits and seizing the moment that has shaped everything she does. Plus, she opens up about why teamwork is everything, why experiences mean more than things, and how she ended up being the unofficial doctor to her friends-- even without the degree.

• How This Olly Director Brings Inspiration & Delight Into Her World in Brand Insider: Behind The Scenes on 03/20/2025
  

  Do you remember all of your mentors? Jennifer Peters does, and, though extremely grateful for each of them, she also remembers they were all men. A reason why she's now so passionate about paying it forward to other women. She discusses the old-school mindset of women competing for limited leadership roles and how that's thankfully changing. As Director of DTC, Martech + Digital Compliance at Olly, she beams when talking about working in a space where women lift each other up. In this episode of Brand Insider: BTS, Jen goes on to share her career-defining moment-- pivoting to a role at an online bookstore with no previous digital experience and excelling! She now advises anyone starting out or looking for a change to apply for the job even if you don't check every box...believing skills can be learned, so just go for it. Jen also opens up about learning to celebrate life's wins with no pressure-packed expectations...she's grateful, soaks up the good stuff, and carries that energy into her everyday life.

• How This Amazon VIP Is Working Hard, Having Fun & Making History in Brand Insider: Behind The Scenes on 03/12/2025
  

  Have you learned to trust your gut yet? Mimi Swain certainly has! Ring & Blink's chief commercial officer shares why she's stopped overthinking life's twists and turns and started embracing the unexpected. She reflects on the moments she ignored her intuition, feeling like a player in someone else's game, and how she found her way back by just letting go. In this episode of Brand Insider: BTS, Mimi opens up about when she realized life wasn't predetermined and became okay with where her path was taking her. From her early aspirations of being a journalist like Barbara Walters or Connie Chung to carving a career fueled by her passion for storytelling and consumer behavior, Mimi's journey has been anything but linear. Mimi talks about the power of curiosity and embracing unexpected opportunities. Her advice? Don't wait for perfect conditions - take the leap, stay present, and focus on what really matters.

• How This Hooters' Marketing Exec Is Feeding The Dream in Brand Insider: Behind The Scenes on 03/06/2025
  

  From Hooters Girl to marketing leader! Fresh out of high school, Melissa Fry quickly found herself immersed in the fast-paced world of franchising-opening stores domestically and internationally and watching the brand thrive. But when it came time to "hang up the orange shorts," the HOA Brands' senior director of marketing took a leap and never looked back. In this episode of Brand Insider: BTS, Melissa shares the confidence-building impact of the organization, and why the Hooters Girls remain the brand's most strategic asset. She opens up about navigating personal loss, embracing challenges, and the importance of authenticity, kindness, and speaking up-especially for women in business.

• The Bold Adventures Of Rivian's Marketing VP in Brand Insider: Behind The Scenes on 02/20/2025
  

  What is your greatest adventure so far? Denise Cherry, Rivian's VP of Marketing, reveals, that despite building a career in high-intensity startups and tech companies, her biggest adventure wasn't in the boardroom or even a cross country road trip-it was motherhood. In this episode of Brand Insider: BTS, Denise reveals that early on, completely focused on her career, she never envisioned herself as a parent. Now the mother of two, she opens up about how being a mom has completely reshaped her identity. She talks about the importance of setting boundaries and how embracing the unknown-whether in career or parenthood-can lead to even greater success and unexpected opportunities. Denise also reflects on how motherhood shifted her mindset from feeling the need to prove herself at the table to knowing she's earned her seat-becoming not just a stronger leader, but a more positive role model for other women in the industry.

• This Kia Exec's Movement That Inspires in Brand Insider: Behind The Scenes on 02/12/2025
  

  When is the last time you stepped outside of your comfort zone? For Kia's Megan Gillam, it's something she's learned to embrace. The automotive brand's director of marketing operations & brand strategy reveals how doing just that, traveling, and taking risks has shaped her both personally and professionally. In this episode of Brand Insider: BTS, Megan shares her journey from meticulous planner to someone who thrives in uncertainty. She talks about the importance of continuous learning, the power of asking questions, and why taking a seat at the table-especially for women-is so crucial. Megan also opens up about what fulfillment really means to her, how she measures success, and why progress doesn't have to be linear to be meaningful.

• Can You Hear Her Now? How This Verizon Exec Is Dialing Into Success in Brand Insider: Behind The Scenes on 02/05/2025
  

  To all the working moms out there-have you cracked the code on work/life balance? No? You're not alone. Verizon's Sarah Baker gets real about the myth of balance-because, let's be honest, it doesn't actually exist. As director of marketing strategy, she knows firsthand the chaos of juggling career and motherhood and has stopped trying to map out the perfect plan. In this episode of Brand Insider: BTS, Sarah shares how she's learned to embrace unpredictability, focusing on showing up with intention rather than chasing an impossible ideal. We also talk about how agency life built her grit, the power of active listening for career growth, and why sometimes the most impactful thing you can do for someone is simply believe in them.

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