Lisa Singer
Member since September 2019Contact Lisa- Senior Director, Event Programming Media Post
- LinkedIn: linkedin.com/in/singerlisa
- Twitter: @LisaMSinger
- Corona Del Mar California
- 10708 USA
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is attending
Brand Insider Summit Retail, April 22, 2024
Hotel ZaZa Austin
Articles by Lisa All articles by Lisa
- This Merck Exec's Prescription For Success in
Brand Insider: Behind The Scenes on
04/12/2024
"It really forced me to grow up quickly, but it was one of the toughest times of my life to ever leave, I never left home before...but it pushed me to grow quickly. It pushed me to become independent quickly. It pushed me to adapt quickly to an entirely new country, an entirely new culture." Sayali Kadam was the first person in her family to leave India, and as scary as that was, she sees it as the defining moment that helped make her who she is today. The director of commercial agility & launch at Merck goes on to say that her driving force at the time was, simply put, to make something of herself. In this episode of Brand Insider: BTS, Sayali talks about the experience and credits her mom for giving her the push to venture off on her own. She also opens up about learning to speak her mind, her love for travel, and the importance of giving back.
- Why This Taylor Morrison Exec Continues To Shake Things Up in
Brand Insider: Behind The Scenes on
03/28/2024
"My husband is a stay-at-home dad, and, I think, still in 2024, that's not as common as, say, your stay-at-home mom, for instance, so I don't want to say I've ditched the playbook, but I've absolutely ditched that stereotypical family makeup." Ditching the traditional family playbook wasn't initially easy for Stephanie McCarty, but, as it turns out, was the "best decision ever." As chief marketing & communications officer at Taylor Morrison, she believes it's allowed her to be fully present at work when there and fully present at home when with her kids. In this episode of Brand Insider: BTS, Stephanie goes on to encourage women who are the breadwinners to embrace it and not worry about what others might think. It's about doing what's best for your family. She also talks about chasing the work, the value of simply asking questions, and why shaking things up at home can be a good thing!
- How This Central Garden & Pet VP Is Making Her Own Way in
Brand Insider: Behind The Scenes on
03/14/2024
"Transitioning from that little young girl in Havana, I've always dreamed of having a career and working. I was passionate about it, but...people would laugh at me, laugh it off, saying my best bet was to marry into such aspirations, but I wanted to leave a mark." And Katia Colston certainly has left her mark. On her own at the age of 15, the now vp of ecommerce sales at Central Garden & Pet left Cuba with a dream of building a career in the U.S., something she now describes as an "out-of-body experience." In this episode of Brand Insider: BTS, Katia admits her early years in the traditionally male-dominated CPG industry were challenging, but also believes it's why today she's driven to help other women follow their own career journeys.
- How This Ally Exec Is Doing It Right! in
Brand Insider: Behind The Scenes on
03/08/2024
"Don't do things that make you unhappy, but do things that are hard because you know hard doesn't always equal unhappy. Hard is good. It's it's good to be uncomfortable, and it's good to push yourself and figure it out." Bridget Sponsky, executive director of brand and sponsorship marketing at Ally, has continued to push herself throughout her career and says competing in sports growing up taught her to be a part of something bigger. In this episode of Brand Insider: BTS, Bridget says she believes sports are important for women's leadership development and shares an interesting statistic with me...94-percent of C-Suite women leaders were part of sports. She also goes on to talk about being drawn to the ad industry, wanting to expose her daughters to her work early on, and how she was a cheerleading trailblazer.
- How Nationwide's Marketing VP Is Carving Out Her Own Path in
Brand Insider: Behind The Scenes on
02/28/2024
"I think people need to know that no matter where you come from and where you grew up and who your family is, it's possible to break through all of that and get somewhere you want to go." Kristi Daraban did just that! Having held senior positions at NBCUniversal, Nestle and Disney, to name a few, she is now the associate vice president of marketing at Nationwide. As a first-generation Hungarian- American, she discovered early on the need to carve out her own path to get where SHE wanted to go. In this episode of Brand Insider: BTS, Kristi tells me that, as a pioneer in digital media, she has pretty much had to invent her job throughout her career. She also talks about her grandmother's bravery and how it motivated her to believe anything is possible, including being supermom at home...with the help of a few TikTok videos that is!
- How This Mitsubishi VP of Marketing Drives Her Ambition in
Brand Insider: Behind The Scenes on
02/21/2024
"When I started out, there weren't many women in leadership roles, and so finding that female role model was really hard...it really was difficult to see myself in a leadership role in the beginning. I was just grateful to have a seat at the table when I finally made it, but I quickly realized that I have to get over that because now my job is to advocate for others and get their seat at the table. This is really where the work begins." That work lead her to VP of Marketing at Mitsubishi. A position Kimberly Ito is extremely grateful for, but knows she also earned it, something she hasn't always acknowledged in the past. Now she realizes that advocating for herself and other women is a big part of her journey. In this episode of Brand Insider: BTS, Kimberly's advise to women starting out is to find what you're passionate about, and go after it. She goes on to share the value of "radical candor," her response to being underestimated, and her latest challenge to date. Hint: It's black and white and a lot of Pink.
- How This Super.com CMO Is Making Everyday Super in
Brand Insider: Behind The Scenes on
02/08/2024
"People often say, oh, she's shy, or, oh, she doesn't have an opinion. I just think the reality is I use my voice, or, I should use my voice, when it can make impact, and I should shut my mouth when I cannot make impact." Radhika Duggal is definitley not shy, but instead thoughtful. Having held senior marketing positions at various Fortune 100 companies; including Deloitte, Pfizer and JP Morgan Chase, the current CMO of super.com has certainly been making an impact. In this episode of Brand Insider: BTS, Radhika goes on to say that instead of being the loudest person in the room, being the most intentional person is the better path. She also shares a behavior learned from her mother, that she's now passing on to her daughter, the value of staying connected, and a very embarrassing collapsing incident. Spoiler alert...it turns out okay!
- Why Everyday Is Once In A Lifetime For This Omaha Steaks' VP & CMO in
Brand Insider: Behind The Scenes on
02/01/2024
"I have lots of conversations with myself. So lots of self-talk with Julie. I create a lot of stories, and then I just have to say is that the right story? How would I rewrite that story and see myself having success?" Julie Evans has these little chats with herself to help combat her insecurities. Something many women have to contend with regardless of their success. In this episode of Brand Insider: BTS, the VP & CMO of Omaha Steaks shares how she uses her stories to push past self-doubt, something we all could learn from. Julie also talks about leading with intention, her struggle for life balance and, as a diehard Kansas City Chiefs' fan, why she's pro Taylor and Travis!
- How This Uber Marketer Is Moving The World Forward in
Brand Insider: Behind The Scenes on
01/26/2024
"It's funny when you kind of look back now, and you think about, oh gosh, like my visa had issues, and it was the most devastating moment in my life. And it's funny, I can't even remember what the issue was anymore. So I feel like everything happens for a reason, and I very truly believe in that. So if things go wrong, it's fine." It certainly turned out fine for Kinjal Mehta. Losing her job and being sent back to India forced the Uber lead product manager to reassess her goals, setting her off on an unexpected career path. In this episode of Brand Insider: BTS, Kinjal admits that tech had never been on her radar, but is grateful for the redirect. She goes on to talk about the need for compassion and empathy in today's tech-driven world, how she learned to take initiative, and why you should always ask questions, even when they seem dumb.
- How Michaels' CMO Is Living Her Purpose in
Brand Insider: Behind The Scenes on
01/11/2024
"I literally resigned from P&G. At one point I was like I can't do this. I just want to be home with my daughter, and I had a boss who was amazing...and she was like, you do not want to do this. I know it feels that way right now, but I know you really well. Everything is a season, and I promise you this season will pass." It did pass for Mandy Rassi, and, in that time, the now SVP, chief marketing officer at Michaels Stores found her work-life balance. In this episode of Brand Insider: BTS, Mandy admits it wasn't easy, but credits working with a mentor to help figure it out. Never one to follow a ten year plan, she advises would-be CMOs to ask plenty of questions, own your career, and make sure to be a little bit of a Swiss army knife.
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