Artists&Outlaws' Shari Day on taking calculated
risks, maintaining a poker face, and the time she was asked to leave the room- seriously!
I've had the opportunity to connect with and learn from executives of major brands at
MediaPost's Insider Summits. In the process I've discovered some truly impressive women -- not only for the work they do, but their stories behind the scenes. With Brand Insider:
BTS, I get to pull back the curtain on some of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable
lessons learned along the way.
What does it take to reimagine a legacy brand while honoring its roots? For Shari Day, CEO and President of Artists&Outlaws, that question became central
after she purchased the bohan agency three years ago. Rather than rushing a rebrand, she took her time — getting to know her people, defining who they were, and waiting until the new name truly
fit. Now, as the agency celebrates its 35th year, its next chapter has officially begun. In this episode of Brand Insider: BTS, Shari shares with Lisa Singer the story behind Artists&Outlaws
— and how their new name captures both the craft and rebellious spirit of her team. Shari opens up about blazing her own trail from the early days of the ’80s to leading one of
Nashville’s top independent agencies. She also talks about finding your voice in a boys’ club industry, balancing career and motherhood, and why sometimes the smartest move is to take your
three-ring binder—and your power—with you. Watch the full conversation in the video above.
advertisement
advertisement