X&O's Jennifer Zimmerman on knowing your worth,
setting boundaries, and her stint as the ketchup lady.
I've had the opportunity to connect with and learn from executives of major brands at MediaPost's Insider Summits. In the
process I've discovered some truly impressive women -- not only for the work they do, but their stories behind the scenes. With Brand Insider: BTS, I get to pull back the curtain
on some of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.
In
both business and life, strategy is everything- something Jennifer Zimmerman is well versed in. X&O's Expert in Residence is a lifelong
problem-solver and self-described “Michael Clayton” of her family, bringing the same big-picture thinking she applies to global brands into the details of everyday life. In this episode of
Brand Insider: BTS, Jennifer talks with Lisa Singer about the yin and yang of leadership- how seeing the macro vision and managing the micro moments aren’t opposites, but reflections of the same
drive to lead, create order, and move things forward. From knowing your worth to knowing when to step off, Jennifer shares lessons that resonate far beyond the boardroom. Watch the full
conversation in the video above.
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