Tag results for "advertiser-agency relationship"
- Adobe Expands Stagwell's Remit As Firms Create Content Supply Chain VentureStagwell said that five agencies will contribute to the assignment, including 72andSun ...
- WFA: 80% Of Brands Worry How Agencies Use Generative AIDespite the concerns, the use of GAI is rising and only ...
- Building A Better Brief: Oliver Unveils SlipstreamIn-housing company Oliver, part of The Brandtech Group, has launched a n ...
- The Art Of The Deal For Advertisers And AgenciesWhen you did your contract the last time, you most likely d ...
- Brandtech Group Founder Shares A 5-Year Vision Of GAI In AdvertisingDavid Jones, CEO of technology holding company The Brandtech Group, shared h ...
- WPP Tackles Challenges Generated By AI Ads For The BlindError-prone ads based on AI have become a nuisance for blind intern ...
- With New Agency And Loyalty Push, Carter's Flexes For Gen ZThe children's apparel company wants to win over America's newest generation ...
- Procurement Focus Shifts To Creative, ProductionThat's according to the latest procurement study by the World Federation ...
- 4A's, ANA Issue Report On Agency Compensation ModelsAccording to a recent survey by the 4As in 2024, Fixed F ...
- Multiple Media Currencies: No Apples-To-Apples Models, Missing Benchmarks?A new 4As report says there's a long way to go, especial ...
- Peter Piper Pizza Readies Launch Of Multicultural CampaignTV spots will have English and Spanish positioning and be entitled "T ...
- Qdoba Taps Leo Burnett For Creative, ProductionInitial campaign work from Chicago-based Leo Burnett isn't slated to run unt ...
- Stellantis and TRG Part WaysThe carmaker said that for now there is no replacement to ser ...
- Next Steps: DeepMind AI Discovers Faster Rankings, Search AlgorithmsDeepMind, an Alphabet company and sibling to Google, has created an ...
- Marketers Need More 30-Day RFPsA large percentage of RFPs are run internally to fuel immediate, target ...
- AI Won't Make Or Break Agency-Brand Relationships (Humans Will)Speaking at the ANA conference this week, Havas NY execs said bran ...
- It's Really Hard To Get To Know An Agency Over ZoomThat's a big problem because the best work has always come fr ...
- Advertisers Want Improvements To Media-Agency ModelA third of marketers said consolidation of agency services is one w ...
- Ad Agencies Say New Business Is Harder To Come ByFewer opportunities and tight budgets are the top reasons that business developme ...
- Marketers Need More 30-Day RFPsA large percentage of RFPs are run internally to fuel immediate, target ...
- 4A's Report Urges Agencies To Hold The Line On Extended Payment TermsThe group asserts that clients get all the benefits from the practi ...
- Is The Pitch Process Broken? Jared Belsky Has Some Thoughts On ThatThe former 360i CEO has a new book out that discusses what ...
- Why Madison Avenue's Technological Past Still Is Its PrologueAs the ad industry stands on the precipice of what may ...
- Programmatic Information Gap Due To A Shift To A Supply Side-Dominated Ad IndustryThe ANA's programmatic supply chain study puts the Agency on the si ...
- Papa John's Focuses On DEI, Values In Agency SearchCPG Insider spoke with advertising experts regarding the review, what Papa John ...
- ANA's Kroll Analysis: Advertisers Paying Twice For Some Programmatic Fees"Our study found that advertisers were often unaware of this," financial adviso ...
- GroupM Deploys Retail Media-Planning Tool, Developing One For BuyingThe new planning tool, dubbed Fusion, was developed by GroupM Nexus a ...
- Study: Average Cost Of Agency Review Tops $1MOn average, the pitch process takes at least two months when ...
- Changes In Brand Strategy Drive Frequency Of Agency ReviewsThe number of agency reviews is also affected by changing macroeconomic challenge ...
- The Case For Fee Transparency In Influencer MarketingNow is the time for an industry-wide shift to establishing long-term, retainer-bas ...
