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Marketing: Top of the News
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2021 Events Calendar
Email Insider Summit
April 20 - 21, 2021, Virtual
April 28, 2021, Virtual
Brand Insider Summit D2C
May 11 - 12, 2021, Virtual
Brand Insider Summit QSR
May 26 - 27, 2021, Virtual
Publishing Insider Summit
June 10 - 11, 2021, Virtual
Search and Performance Insider Summit
June 14 - 15, 2021, Virtual
Data & Programmatic Insider Summit
July 19 - 21, 2021, Virtual Event
April 6 - 7, 2021, Virtual
Brand Insider Summit CPG
March 16 - 17, 2021, Virtual
TV + Video Insider Summit
March 2 - 3, 2021, Virtual
Brand Insider Summit Retail
February 16 - 17, 2021, Virtual
February 10, 2021, Virtual
Creative Media Awards
February 5, 2021, NYC
February 2 - 3, 2021, Virtual
Creative Media Awards (February 5, 2021, NYC)
Agency of the Year (January 1, 2021, Online Announcement)
MediaPost All Stars (January 1, 2021, Online Announcement)
EIS Awards (October 6, 2020, NYC)
OMMA Awards (October 5, 2020, NYC)
Marketing Automotive Awards (August 11, 2020, Online)
Digital Out of Home Awards (October 15, 2019, NYC)
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Tag results for "advertiser-agency relationship"
New Agency Compensation Model Explores Value Over Cost
Media Insider, Maarten Albarda - Friday, April 16, 2021
"Outcome-based compensation models create a culture of accountability, so they're better f ...
L'Oreal Vs. Google: The Impact Of Privacy On Consumers, Brands, Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 8, 2021
Google VP/GM for ads Jerry Dischler said he and others at Goog ...
Why Shaquille O'Neal Co-Founded A Creative Agency
Inside Performance, Laurie Sullivan - Wednesday, March 3, 2021
What do brands get when they sign on with the ad agen ...
WPP, TikTok Announce Global Agency Partnership Wrapped In Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 1, 2021
TikTok's partnership with WPP will give its media clients early access ...
Despite In-Housing Trend, Clients Continue To Value Agency Relationships
Mediapsssst, Richard Whitman - Tuesday, January 26, 2021
A new Forrester report -- commissioned by the 4As and Google ...
The Agency Of The Future Is A Client Profit Center
MAD, John Lods - Tuesday, December 8, 2020
Now, more than ever, clients need partners who can find ways ...
Motel 6 Appoints Barkley To Replace The Richards Group
MAD, Steve McClellan - Monday, November 30, 2020
The appointment comes about six weeks after the motel chain fired T ...
Working Vs. Non-Working Budgets: Outdated Metric
Media Insider, Maarten Albarda - Wednesday, November 25, 2020
You wouldn't look at just TV spend only to determine the effectivene ...
Improving Agency-Client Relationships In The Post-Pandemic World
MAD, Erica Coates - Monday, November 23, 2020
There has been at least one silver lining to this pandemic. T ...
Marketing, Media Pros Not Masters Of Their Tech Domains
Mediapsssst, Richard Whitman - Thursday, November 12, 2020
An ID Comms report finds just 14% of marketers claim to understa ...
Ad Veterans Launch Creative Consultancy
MAD, Steve McClellan - Tuesday, November 10, 2020
"Our mission is to get people to believe in brands," says co-found ...
Home Depot, Motel 6 Fire Richards Group After Founder's Racist Remarks
MAD, Larissa Faw - Wednesday, October 14, 2020
Both departures are a significant blow to the agency, with Home Depot ...
How To Kill An Agency With 2 Words: 'Too Black'
Mediapsssst, Richard Whitman - Wednesday, October 14, 2020
The Richards Group has been in business for 44 years. The found ...
The Next Generation Audit
MAD, PJ Leary - Friday, October 2, 2020
The way we measure the performance of ad campaigns has to chan ...
ID Comms Acquires Media Audit Firm PJL Media
MAD, Steve McClellan - Thursday, October 1, 2020
PJL Media was founded by the well-regarded media auditing veteran PJ Lea ...
P&G's Pritchard Calls For Fundamental Changes To The Media Trading Ecosystem
MAD, Steve McClellan - Wednesday, September 23, 2020
Chief Brand Officer Marc Pritchard told a virtual ANA gathering that t ...
Report: In-House Creative Shops Growing Rapidly, Focusing On Digital Content
Mediapsssst, Richard Whitman - Friday, September 4, 2020
The WFA finds that about 57% of multinational marketers have in-house creati ...
Bytedance Names Jack of Digital As TikTok Digital Ad Reseller In Pakistan
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 1, 2020
Bytedance has named
Jack of Digital as its reseller for TikTok digital ...
Instrument Appoints Clarke-Puntney To Lead Nike Business
MAD, Larissa Faw - Monday, August 31, 2020
The Portland-based agency has worked with Nike for ten years most recent ...
Agency Pitches During The Pandemic: A How-To
Media Insider, Maarten Albarda - Friday, August 21, 2020
Agility is the key, and that's something you want to explore wi ...
Why Advertisers Should Care About Agency Scope
Media Insider, Maarten Albarda - Friday, July 24, 2020
Let's examine how and where you - the advertiser - are probab ...
World Table Tennis Taps Agencies For Marketing Makeover
MAD, Larissa Faw - Tuesday, July 21, 2020
160over90, part of the Endeavor network, will help WTT to formulate ...
Stacy's Enlists Its Agencies To Support 'Rise' Project
MAD, Larissa Faw - Friday, July 17, 2020
This move was driven by internal research that found that 80% ...
WFA: Procurement Focus Must Shift To Value-Creation Approach
MAD, Steve McClellan - Thursday, July 9, 2020
A singular focus on price limits the potential contribution that procurement tea ...
Just How Far Has The Media Procurement Process Evolved?
Mediapsssst, Richard Whitman - Monday, July 6, 2020
Media procurement teams are not so singularly focused on the mission ...
Nike And Publicis Groupe's Razorfish Part Ways
Mediapsssst, Richard Whitman - Tuesday, June 30, 2020
The company spent more than $82 million on digital media in t ...
WFA: Agencies Find Client Evaluation Process Lacking
MAD, Steve McClellan - Monday, June 22, 2020
Poor processes, few face-to-face meetings (pandemic aside), a lack of focus ...
Kia Prods Consumers To Remember The Joy Of The Road Trip
Marketing Daily, Tanya Gazdik - Sunday, June 14, 2020
The spot doesn't shy away from the reality of the new norma ...
Walkers To End 22-Year Relationship With AMV BBDO
Around the Net In MAD London, Sean Hargrave - Friday, May 22, 2020
Walkers Crisps, owned by Pepsi Co, is looking for a new ...
MediaCom Wins Duracell Global Media Account
Around the Net In MAD London, Sean Hargrave - Friday, May 15, 2020
MediaCom has won Duracell's global media account. The incumbent, Starcom, did n ...
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