Tag results for "advertiser-agency relationship"
- A Client-Side Road Map To Modern Media Agency SustainabilityAd spend growth comes with more complexity for the agency, creating ...
- Mini Enlists Immigrants, First-Generation Americans To Create RooftopsThe commissioned custom art will be sold in the United States f ...
- Search Consultant Tells Indie Agencies To Change Their PitchAgencies keep prioritizing the work when it's the "intensity of trust" th ...
- Why Media Planning Belongs In Creative AgenciesControlling media planning allows agencies to build communication strategy as well ...
- Is The RFP Process Broken? Most Clients And Agencies Think SoWhile advertisers and agencies agree the process is broken, that's where th ...
- 4A's Creates Agency Review Participation AgreementIt's not meant to be legally binding but does address what t ...
- Apiary Capital Acquires Majority Stake in MediaSenseIn addition to consulting, analytics and audits, MediaSense manages many of t ...
- The Art of Being a Great ClientWhat we rarely seem to acknowledge are the clients. Specifically, client behavio ...
- Breaking the Mold: Jackson Hewitt's Newest Marketing VP"You know, you're never going to get a job." Jackson Hewitt's ...
- Secrets SEO Agencies Won't Tell YouThere's a chance brands don't get the most out of search agen ...
- New Media/Marketing Auditing Firm Hangs Out Its ShingleIt is led by former FirmDecisions founder-Global CEO, Stephen Broderick, along wi ...
- 5 Years Later, Leaders Reflect On Impact Of Media Transparency ReportThe ANA report was a wake-up call for marketers, some of wh ...
- 3 Post-COVID Strategies to Drive Agency Biz DevThink of business development in terms of how it impacts 3 co ...
- Cracking The Code For A Better RFP ProcessConsultant AgencyAgile has developed a new "Request For Partnership" process where t ...
- Starcom And Telenor Group Create Data PartnershipStarcom will broker data to support the brand and its corporate identi ...
- Creative Bravery Works For Marketers, Agencies: Q&A With Agency CFOCFO of Johannes Leonardo, Bill Afonso, discusses measuring the value of creativit ...
- Google, Health Care Partnership Leads To Health Algorithms Using Patient DataAs healthcare data increasingly becomes coveted information, Google and HCA Healthcare announc ...
- How Agencies And Clients Worked Well Together (Or Didn't) During The PandemicBased on 5,000 responses from global blue-chip brands and their agencies, we' ...
- New Agency Compensation Model Explores Value Over Cost"Outcome-based compensation models create a culture of accountability, so they're better f ...
- L'Oreal Vs. Google: The Impact Of Privacy On Consumers, Brands, AdvertisingGoogle VP/GM for ads Jerry Dischler said he and others at Goog ...
- Why Shaquille O'Neal Co-Founded A Creative AgencyWhat do brands get when they sign on with the ad agen ...
- WPP, TikTok Announce Global Agency Partnership Wrapped In DataTikTok's partnership with WPP will give its media clients early access ...
- Despite In-Housing Trend, Clients Continue To Value Agency RelationshipsA new Forrester report -- commissioned by the 4As and Google ...
- The Agency Of The Future Is A Client Profit CenterNow, more than ever, clients need partners who can find ways ...
- Motel 6 Appoints Barkley To Replace The Richards GroupThe appointment comes about six weeks after the motel chain fired T ...
- Working Vs. Non-Working Budgets: Outdated MetricYou wouldn't look at just TV spend only to determine the effectivene ...
- Improving Agency-Client Relationships In The Post-Pandemic WorldThere has been at least one silver lining to this pandemic. T ...
- Marketing, Media Pros Not Masters Of Their Tech DomainsAn ID Comms report finds just 14% of marketers claim to understa ...
- Ad Veterans Launch Creative Consultancy"Our mission is to get people to believe in brands," says co-found ...
- Home Depot, Motel 6 Fire Richards Group After Founder's Racist RemarksBoth departures are a significant blow to the agency, with Home Depot ...
