Tag results for "advertiser-agency relationship"
- Startup Lexicon Blockchain To Run At Programmatic SpeedsTernio, a startup working to provide transparency into programmatic advertising, introduced blockchain ...
- Kenco Review Puts JWT London On NoticeJ. Walter Thompson London has been put on notice by Kenco, according ...
- The Martin Sorrell Integrated Marketing LegacyWith the departure of Sir Martin Sorrell, many are now predicting the ...
- Wish List: A SEO Tool From Alexa.com To Identify Bad Links, Create DisavowsAltitude Agency CEO Sean Hakes has been talking with Alexa.com about creating ...
- Butlin's Seeks New Agency For RebrandBultin's has begun the search for a new agency that will help ...
- Sky Chose MediaCom On Transparency GroundsSky is revealing that it chose MediaCom for its BP425m media-buying business ...
- Sky's MediaCom Renewal Shows Accountability Is The New TransparencyAdvertisers need to know the "why" as well as the "how" when ...
- Amazon Launches Search Services For Small Agencies Through Alexa.comAlexa.com, an Amazon subsidiary focused on analytics and data, began rolling out ...
- Royal British Legion Selects Leagas Delaney For WWI Centenary CampaignThe Royal British Legion has handed its creative brief to Leagas Delaney ...
- MediaCom Wins Sky's Media AccountMediaCom has won Sky's GBP425m media-buying account across five EU markets in ...
- Betfair Appoints Leo BurnettBetfair has announced Leo Burnett is its creative agency of record in ...
- Disneyland's Home City Rolls Out Multiyear Campaign With Cast Of CharactersThe branded campaign is designed to attract visitors to the city, revealing ...
- Can Trust Between Agencies And Clients Be Saved?Trust -- which is used interchangeably with transparency -- is the cornerstone ...
- How Agencies Are Reinventing The Agency-Client RelationshipAt the 4As Accelerate conference, Publicis Groupe's Arthur Sadoun, P&G's Marc Pritchard ...
- Cathay Pacific Calls Global Agency ReviewCathay Pacific is carrying out its first review of its entire marketing ...
- Nestle Skin Health Appoints VML LondonNestle Skin Health has appointed VML London as its global agency following ...
- Kantar: 'Invisible' Relationships Between Brand And ConsumerConnecting offline data with online data raises the bar when it comes ...
- Mindshare's New Planning Service: All In A Day's Work (And Not A Minute More)With a new service, the GroupM shop vows to deliver a viable ...
- Facebook, WPP, Publicis Work On Their FutureI guess we have to talk about Facebook first. I was astonished ...
- To Make TV Advertising Better, Clients Must Talk Directly To SellersTV advertising can be made much better: better for brands, for networks, ...
- Wunderman Counters In-Housing, Offers 'Hybrid' PracticeThe offering, called "Wunderman Inside," provides clients with a mix of on-site ...
- Virgin Atlantic Parts With Adam & Eve/DDB"Campaign" reports that Virgin Atlantic has parted ways with Adam & Eve/DDB ...
- OMD UK Wins GBP30m Betway AccountOMD UK has won a competitive pitch for online bookmaker Betway. "Campaign" ...
- Study Finds Roadblocks to Moving Media-Buying In HouseThe study, from ID Comms, found that a lack of talent is ...
- TBWA Announced As New Ad Agency For Harvey NicholsIt didn't take Harvey Nichols long to move on. A day after ...
- Harvey Nichols Parts Ways With Adam & Eve/DDB After 17 Years"Campaign" reveals that Harvey Nichols has ended its 17-year relationship with Adam ...
- Uncommon Creative Studio Score A WWF SuccessUncommon Creative Studio has announced it has successfully pitched to be on ...
- Ebiquity Is Most Used Adviser By Advertisers In Auditing Services SpaceA new study from the World Federation of Advertisers found broad industry ...
- Betway Calls Ad Agency ReviewBetway is calling a review of its advertising account after splitting with ...
- Sir Martin Sorrell Plays Down P&G HeadlinesSir Martin Sorrell has played down the headlines caused by Marc Pritchard's ...
