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Marketing: Top of the News
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2021 Events Calendar
August 19, 2021, NYC
Marketing Automotive Awards
August 19, 2021, NYC
Brand Insider Summit Retail
August 29 - September 1, 2021, Hybrid
Brand Insider Summit D2C
September 29 - October 1, 2021, Austin
October 4, 2021, NYC
October 5, 2021, NYC
TV + Video Insider Summit
October 12 - 14, 2021, Montauk
Publishing Insider Summit
October 18 - 20, 2021, Nashville
Brand Insider Summit CPG
November 4 - 6, 2021, Santa Barbara
Brand Insider Summit QSR
November 8 - 10, 2021, Santa Barbara
Email Insider Summit
December 5 - 8, 2021, Deer Valley
Search and Performance Insider Summit
December 8 - 11, 2021, Deer Valley
Data & Programmatic Insider Summit
July 19 - 20, 2021, Hybrid
April 28, 2021, Virtual
February 10, 2021, Virtual
Creative Media Awards
February 5, 2021, NYC
February 2 - 3, 2021, Virtual
Agency of the Year
Digital Out of Home Awards
MediaPost All Stars
Marketing Automotive Awards (August 19, 2021, NYC)
EIS Awards (October 4, 2021, NYC)
OMMA Awards (October 5, 2021, NYC)
Creative Media Awards (February 5, 2021, NYC)
Agency of the Year (January 1, 2021, Online Announcement)
MediaPost All Stars (January 1, 2021, Online Announcement)
Digital Out of Home Awards (October 15, 2019, NYC)
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Tag results for "advertiser-agency relationship"
Secrets SEO Agencies Won't Tell You
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 20, 2021
There's a chance brands don't get the most out of search agen ...
New Media/Marketing Auditing Firm Hangs Out Its Shingle
Mediapsssst, Richard Whitman - Tuesday, June 22, 2021
It is led by former FirmDecisions founder-Global CEO, Stephen Broderick, along wi ...
5 Years Later, Leaders Reflect On Impact Of Media Transparency Report
MAD, Amy Corr - Friday, June 18, 2021
The ANA report was a wake-up call for marketers, some of wh ...
3 Post-COVID Strategies to Drive Agency Biz Dev
MAD, Barry Lowenthal - Tuesday, June 8, 2021
Think of business development in terms of how it impacts 3 co ...
Cracking The Code For A Better RFP Process
MAD, Amy Corr - Wednesday, June 9, 2021
Consultant AgencyAgile has developed a new "Request For Partnership" process where t ...
Starcom And Telenor Group Create Data Partnership
Data & Programmatic Insider, Laurie Sullivan - Monday, June 7, 2021
Starcom will broker data to support the brand and its corporate identi ...
Creative Bravery Works For Marketers, Agencies: Q&A With Agency CFO
Marketing Daily, Ryan Dinger - Wednesday, June 2, 2021
CFO of Johannes Leonardo, Bill Afonso, discusses measuring the value of creativit ...
Google, Health Care Partnership Leads To Health Algorithms Using Patient Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 26, 2021
As healthcare data increasingly becomes coveted information, Google and HCA Healthcare announc ...
How Agencies And Clients Worked Well Together (Or Didn't) During The Pandemic
MAD, David Sitton - Friday, April 30, 2021
Based on 5,000 responses from global blue-chip brands and their agencies, we' ...
New Agency Compensation Model Explores Value Over Cost
Media Insider, Maarten Albarda - Friday, April 16, 2021
"Outcome-based compensation models create a culture of accountability, so they're better f ...
L'Oreal Vs. Google: The Impact Of Privacy On Consumers, Brands, Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 8, 2021
Google VP/GM for ads Jerry Dischler said he and others at Goog ...
Why Shaquille O'Neal Co-Founded A Creative Agency
Inside Performance, Laurie Sullivan - Wednesday, March 3, 2021
What do brands get when they sign on with the ad agen ...
WPP, TikTok Announce Global Agency Partnership Wrapped In Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 1, 2021
TikTok's partnership with WPP will give its media clients early access ...
Despite In-Housing Trend, Clients Continue To Value Agency Relationships
Mediapsssst, Richard Whitman - Tuesday, January 26, 2021
A new Forrester report -- commissioned by the 4As and Google ...
The Agency Of The Future Is A Client Profit Center
MAD, John Lods - Tuesday, December 8, 2020
Now, more than ever, clients need partners who can find ways ...
Motel 6 Appoints Barkley To Replace The Richards Group
MAD, Steve McClellan - Monday, November 30, 2020
The appointment comes about six weeks after the motel chain fired T ...
Working Vs. Non-Working Budgets: Outdated Metric
Media Insider, Maarten Albarda - Wednesday, November 25, 2020
You wouldn't look at just TV spend only to determine the effectivene ...
Improving Agency-Client Relationships In The Post-Pandemic World
MAD, Erica Coates - Monday, November 23, 2020
There has been at least one silver lining to this pandemic. T ...
Marketing, Media Pros Not Masters Of Their Tech Domains
Mediapsssst, Richard Whitman - Thursday, November 12, 2020
An ID Comms report finds just 14% of marketers claim to understa ...
Ad Veterans Launch Creative Consultancy
MAD, Steve McClellan - Tuesday, November 10, 2020
"Our mission is to get people to believe in brands," says co-found ...
Home Depot, Motel 6 Fire Richards Group After Founder's Racist Remarks
MAD, Larissa Faw - Wednesday, October 14, 2020
Both departures are a significant blow to the agency, with Home Depot ...
How To Kill An Agency With 2 Words: 'Too Black'
Mediapsssst, Richard Whitman - Wednesday, October 14, 2020
The Richards Group has been in business for 44 years. The found ...
The Next Generation Audit
MAD, PJ Leary - Friday, October 2, 2020
The way we measure the performance of ad campaigns has to chan ...
ID Comms Acquires Media Audit Firm PJL Media
MAD, Steve McClellan - Thursday, October 1, 2020
PJL Media was founded by the well-regarded media auditing veteran PJ Lea ...
P&G's Pritchard Calls For Fundamental Changes To The Media Trading Ecosystem
MAD, Steve McClellan - Wednesday, September 23, 2020
Chief Brand Officer Marc Pritchard told a virtual ANA gathering that t ...
Report: In-House Creative Shops Growing Rapidly, Focusing On Digital Content
Mediapsssst, Richard Whitman - Friday, September 4, 2020
The WFA finds that about 57% of multinational marketers have in-house creati ...
Bytedance Names Jack of Digital As TikTok Digital Ad Reseller In Pakistan
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 1, 2020
Bytedance has named
Jack of Digital as its reseller for TikTok digital ...
Instrument Appoints Clarke-Puntney To Lead Nike Business
MAD, Larissa Faw - Monday, August 31, 2020
The Portland-based agency has worked with Nike for ten years most recent ...
Agency Pitches During The Pandemic: A How-To
Media Insider, Maarten Albarda - Friday, August 21, 2020
Agility is the key, and that's something you want to explore wi ...
Why Advertisers Should Care About Agency Scope
Media Insider, Maarten Albarda - Friday, July 24, 2020
Let's examine how and where you - the advertiser - are probab ...
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