Tag results for "advertiser-agency relationship"
- A Congratulatory Letter To Keith Weed, New WPP Board MemberIt appears WPP is undergoing something akin to the TV show "Extreme ...
- ISBA Closes Agency Matching ServiceISBA is to cease its fully fledged agency-finding service and instead continue ...
- Are Clients Falling Out Of Love With Media Agencies?Data is being in-housed, but could more media functions follow? New figures ...
- Advertisers Do Not Rate Media Agencies HighlyResearch by ID Comms has shown advertisers are less impressed with their ...
- Advertisers View Media As 'Complex Headache'Media agencies are largely seen as "commodity suppliers," not strategic partners, according ...
- Advertisers/Agencies Misaligned On Media, Especially 'Neutrality'Advertisers and agencies are misaligned on their views of media agency performance ...
- Vodafone Moves Media From Wavemaker To CaratVodafone has handed its global media account to Carat. "Campaign" reminds that ...
- HSBC Retains TMWHSBC has retained TMW Unlimited as its below-the-line agency, "Campaign: reports. ...
- TSB And Vizeum Part WaysTSB is parting ways with Vizeum after three years. "Campaign" reveals that ...
- Can The Big Agency Groups Get Back To Growth?"Campaign" is asking the question on the minds of many in adland. ...
- Havas Wins TripAdvisor's Global Media AccountHavas has been appointed to TripAdvisor's global media account, "Campaign" reports. ...
- Diageo Calls Global Media ReviewDiageo has called a global media review, "Campaign" reports. Carat currently accounts ...
- Ladbrokes Coral Looking For Ad AgencyLadbrokes Coral is seeking an advertising agency to work on its consolidated ...
- Macmillan And VCCP Split After 7 YearsMacmillan Cancer Support and VCCP have parted ways after seven years, "Campaign" ...
- Toward A Better Agency Review ProcessToo often have I heard a CMO lament that his current agencies ...
- KFC Calls UK Media ReviewAfter 16 years with Blue 449, KFC is calling a UK media ...
- An Agency CFO's Advice For Launching Strong Agency-Client RelationshipsWhen a company procurement department and an agency CFO understand each other's ...
- HSBC Calls Below-The-Line ReviewHSBC has called a review of its below-the-line activity, placing TMW Unlimited ...
- Zoopla And USwitch Seek New Creative AgencyZPG has called a creative review for its property site, Zoopla and ...
- Redefining AOR: From Agency Of Record To Agency Of RealityWhen the AOR model was defined, digital marketing wasn't even a glimmer ...
- How To Work With The 'Inexternal' AgencyMarketers will continue to make distinction between providers of strategic and conceptual ...
- P&O Cruises Calls Creative ReviewP&O Cruises has called a review of its creative account, "Campaign" reveals. ...
- Deliveroo Picks Chime360 For CreativeDeliveroo has appointed Chime360 to its global creative account with immediate effect, ...
- NatWest Chooses The & Partnership For 2020 CampaignThe NatWest bank has decided to shake things up a little. While ...
- TSB Calls Media ReviewTSB has put Vizeum on alert by calling a media review, "Campaign" ...
- TfL Calls Ad ReviewTfL has put VCCP on alert by calling an advertising review, "Campaign" ...
- The Specialist Works Wins GBP9.7m AO.com's Media AccountIndependent media agency The Specialist Works has won online white goods retailer ...
- Holland & Barrett Reviews CreativeHealth food retailer Holland & Barrett is reviewing its creative account, "Campaign" ...
- Kraft Heinz To Shift Marketing Budgets To What Customers Can SeeAccording to "Marketing Week," Kraft Heinz believes it has spent too much ...
- BBC Calls Media ReviewThe corporation is calling a review of its media planning and buying ...
