Tag results for "advertiser-agency relationship"
- Unilever Slashes 17% Of Its Agency BillsUnilever has cut agency fees by 17% in the first half of ...
- Are Consultancies The Key To Unlock The Boardroom?Agencies have been fretting about the rise of consultancies, but could they ...
- One Year Later: How ANA Members Are Addressing Media Transparency IssuesA new ANA survey has found that a majority of ANA members ...
- The Problem With Ad Tech Isn't The TechThe problem is the astonishingly misaligned incentives between big advertisers and the ...
- Unilever Is Right, You're Already Running Your Best AdUnilever's strategy of refusing to scrap campaigns for the sake of it ...
- Majority Of Marketers Still Struggle With Adaptive Marketing, Per CMO CouncilAbout 67% of the CMOs participating in the study released Tuesday rank ...
- Sir Martin And The Terrible, Horrible, No Good, Very Bad WeekSir Martin Sorrell must feel like he's trying to hold water in ...
- WPP Is The Bellwether Sign Brands Need Adland To StreamlineA double downgrade in the City isn't great, but WPP's woes are ...
- Debenhams Review To Focus On "Social Shopping"J Walter Thompson has been put on alert as Debenhams seeks to ...
- Rightmove Seeks New Creative AgencyRightmove is on the hunt for a creative agency. "Campaign" reports that ...
- Johnny Walker Appoints R/GA London To Digital BriefJohnny Walker has handed its global digital advertising account to R/GA London. ...
- MediaCom Handed PSA Group's Global Media AccountMediaCom has been awarded the estimated GBP773m global media account for the ...
- Cadbury's Picks VCCP In The UKThe appointment of VCCP brings to an end an eleven-year relationship with ...
- Could Sainsbury's Perform A Historic Media U-Turn?"Campaign" is predicting one of the most high-profile U-turns in London's advertising ...
- Data Is Great, But Advertisers Should Focus On Relationships FirstAt Cannes, Amazon may have dominated conversation during the week-long ad industry ...
- Former DDB Chief Sets Up Independent Collective The former Chief Executive of DDB and Cheil is taking the fight ...
- P&G Is Halfway Through Its Transparency OverhaulP&G's top marketer told event attendees at Cannes Lions that the FMCG ...
- Unilever's Keith Weed Says Marketers Must Share Brand Safety BlameUnilever's Keith Weed reminded marketers at a brand safety HuffPost event in ...
- Has Anything Changed Since ANA's Report On Media Transparency? Why, Yes!Digital News Daily Editor Tobi Elkin wrote an article earlier this week ...
- Starbucks On The Hunt For EU Creative AgencyGet those creative juices flowing, London. Starbucks is on the hunt for ...
- Why Marketing Is Too Important For Procurement To RuinIf marketing doesn't step up and insist that procurement is embedded, the ...
- Report Finds Trust Lacking In Media Agency-Client RelationshipsA new report from media consultant ID Comms finds that media shops ...
- Merkle Confirms Google Ad Rank Changes Impact Minimum Search Bid Estimates Merkle confirmed it has seen a shift for first-page and top-of-page minimum ...
- Fake News Is Serious Problem For Supply Side, Too Fake news, with its tangible effect on our society and general worldview, ...
- Brands To Retain More Control And Work With Fewer AgenciesNearly two in three brands say they are planning to work with ...
- Droga5 Wins Bowers & WilkinsDroga5 London has won Bowers & Wilkins' advertising account in a three-way ...
- VCCP Are Kings Of The Pitch, AgainAccording to AAR figures in "Campaign" today, VCCP are again the pitch ...
- Bloomberg Taps Another Ad Pro For Its Growing Marketing Services BusinessThe latest Adland executive to be tapped by Bloomberg Media is Andrew ...
- Digital IS Mainstream Media, Agency World AdjustingAttentive readers will have noticed that today's column has a new name, ...
- Transparency, Black Hats, The Repercussions Of InactionWhat would real transparency look like in the ad industry? Imagine, if ...
