Tag results for "advertiser-agency relationship"
- Bending The Rules In A New Business Pitch Without Being DisqualifiedThere is a delicate balance between playing by the rules and bendi ...
- Search Ad Spend Contracts Among Big AgenciesThe digital ad industry could be on the cusp of a maj ...
- 4 Ways Brands Can Benefit From a Hybrid Agency ModelFor two, how about increased flexibility and new insights and perspectives? ...
- Google-Kantar Study Defines 'Budget Agile,' Finds Strategy Improves Campaign PerformanceMarketers with the ability to quickly alter media budgets are 25% mo ...
- WFA Report Addresses The Decline Of Marketing Creativity And What To Do About ItWFA says the report, titled "Clients and Creativity," is the first glob ...
- How To Use Agencies To Help Onboard Your New PersonnelMarketers, you can tap your agency's experience with your category and organizati ...
- ANA's Guide To More Efficient Programmatic BuyingThe ANA said the recommendations in the guide, titled, The CMO's Gui ...
- Stagwell Reorganizes Its Media Network Unit, Adding Creative ShopsThe main idea is that an increasing number of clients are seeki ...
- Talent Shortage Seen As Impediment To Growth In Advertising, MarketingMedia and marketing executives blamed a lack of training and talent manageme ...
- ANA Report Finds Marketing Procurement-Agency Relationship Remains ProblematicThere's been little progress since the organization first highlighted problems a doz ...
- Everyone Wins When Agencies Put Skin In The GameGiven the economic headwinds of today, there is no better time th ...
- The Growing Need For A Chief Media Officer Role At BrandsA survey fielded by ID Comms found that nearly three-quarters of tho ...
- Video as the Content Marketing Model for MulticulturalFor brands to effectively embrace a Multicultural world they need to accurate ...
- Maintaining Successful Client-Agency RelationshipsSuccessful client-agency relationships are especially critical today. According to a recent Gartn ...
- Wow: Whirlpool Launches In-House Creative AgencyThe company plans to do most creative advertising in-house while retaining Public ...
- How Marketers Can Work With Integrated Agency TeamsMarketers need to balance specialists whose roles increasingly overlap. They need ...
- David Droga Aims To Reform Agency ModelLongtime ad industry executive David Droga, now CEO of Accenture Interactive, help ...
- COMvergence Finds Integrated Agency Pitches Up Fourfold in 2021The new analysis covers U.S. agency review activity during 2020 and 202 ...
- Using Client Satisfaction Surveys Successfully at Your AgencyBolstering your lead generation and client management with client satisfaction surveys remov ...
- What Makes An Agency Stand Out From The Crowd?I saw about 15 or 16 agency pitches during the last thr ...
- Determining Whether A Client Is A Good Agency Fit (Or Not)While agencies should prioritize customer service, it's time for leaders to recogni ...
- Marketer Reliance On In-House Agencies Wanes Amid Budget UncertaintiesThe portion of marketing executives who said they expect their in-house wo ...
- 'Good Growth' Is Something Most Stakeholders Can Get Behind, Gerhart Tells 4AsFor some brands, getting started is a challenge. "Look at your business ...
- How Your Agency Can Avoid Doing RFPs and Still Win BusinessRFPs can be a waste of time, money, and energy with ve ...
- ANA Launches Agency Training ProgramThe new program is designed to help both clients and agencies impro ...
- A Client-Side Road Map To Modern Media Agency SustainabilityAd spend growth comes with more complexity for the agency, creating ...
- Mini Enlists Immigrants, First-Generation Americans To Create RooftopsThe commissioned custom art will be sold in the United States f ...
- Search Consultant Tells Indie Agencies To Change Their PitchAgencies keep prioritizing the work when it's the "intensity of trust" th ...
- Why Media Planning Belongs In Creative AgenciesControlling media planning allows agencies to build communication strategy as well ...
- Is The RFP Process Broken? Most Clients And Agencies Think SoWhile advertisers and agencies agree the process is broken, that's where th ...
