Tag results for "advertiser-agency relationship"
- Home Depot, Motel 6 Fire Richards Group After Founder's Racist RemarksBoth departures are a significant blow to the agency, with Home Depot's ...
- How To Kill An Agency With 2 Words: 'Too Black'The Richards Group has been in business for 44 years. The founder ...
- The Next Generation AuditThe way we measure the performance of ad campaigns has to change ...
- ID Comms Acquires Media Audit Firm PJL MediaPJL Media was founded by the well-regarded media auditing veteran PJ Leary ...
- P&G's Pritchard Calls For Fundamental Changes To The Media Trading EcosystemChief Brand Officer Marc Pritchard told a virtual ANA gathering that the ...
- Report: In-House Creative Shops Growing Rapidly, Focusing On Digital ContentThe WFA finds that about 57% of multinational marketers have in-house creative ...
- Bytedance Names Jack of Digital As TikTok Digital Ad Reseller In Pakistan
- Instrument Appoints Clarke-Puntney To Lead Nike BusinessThe Portland-based agency has worked with Nike for ten years most recently ...
- Agency Pitches During The Pandemic: A How-ToAgility is the key, and that's something you want to explore with ...
- Why Advertisers Should Care About Agency ScopeLet's examine how and where you - the advertiser - are probably ...
- World Table Tennis Taps Agencies For Marketing Makeover160over90, part of the Endeavor network, will help WTT to formulate a ...
- Stacy's Enlists Its Agencies To Support 'Rise' ProjectThis move was driven by internal research that found that 80% of ...
- WFA: Procurement Focus Must Shift To Value-Creation ApproachA singular focus on price limits the potential contribution that procurement teams ...
- Just How Far Has The Media Procurement Process Evolved?Media procurement teams are not so singularly focused on the mission of ...
- Nike And Publicis Groupe's Razorfish Part WaysThe company spent more than $82 million on digital media in the ...
- WFA: Agencies Find Client Evaluation Process LackingPoor processes, few face-to-face meetings (pandemic aside), a lack of focus on ...
- Kia Prods Consumers To Remember The Joy Of The Road TripThe spot doesn't shy away from the reality of the new normal, ...
- Walkers To End 22-Year Relationship With AMV BBDOWalkers Crisps, owned by Pepsi Co, is looking for a new ad ...
- MediaCom Wins Duracell Global Media AccountMediaCom has won Duracell's global media account. The incumbent, Starcom, did not ...
- Air France Expected To Review Global Media And Creative AccountsAir France is believed to be about to run a review for ...
- Is It Time For Marketers To 'Rethink Everything' About Their Organizations?According to a new survey from the WFA, 84% of those polled ...
- Vision Express Awards Media Account To The7starsVision Express has awarded its GBP12m media account to the7stars. "Campaign" reveals ...
- Engine On Alert As E.ON Calls Review"Campaign" reveals that Engine has been put on alert as energy company ...
- How The Pandemic Is Affecting The New Business PipelineAn ID Comms survey reveals that over two-thirds (69%) of agency executives ...
- MINI Calls Global Creative Review"Campaign" reveals MINI has called a global creative review which will be ...
- VW Puts Tribal On AlertVW is reviewing its digital marketing arrangements, putting Tribal Worldwide on alert, ...
- Think Twice Before Extending Agencies' Payment TermsHow motivating is it to tell agencies, "We won't pay you until ...
- Wunderman Thompson Poaches IPG Mediabrands' Kenny For Top Client RoleCaroline Foster Kenny is joining WPP's WT in the new role of ...
- HSBC Picks WPP To Lead On Global CreativityHSBC has consolidated its global creative account with WPP taking the lead, ...
- Plenty Moves To Abbott Mead Vickers BBDOKitchen roll brand, Plenty, is shifting its creative account from Publicis.Poke to ...
