Tag results for "advertiser-agency relationship"
- Direct Line Group Retains MediaComDirect Line Group has reappointed MediaCom to its media account after a ...
- P&G Media Reshuffle Shows In-Housing Still On TableThere's an interesting take on P&G's decision to hand more of its ...
- P&G Moves Majority Of Media To Carat"Campaign" is reporting that the majority of P&G's media buying business has ...
- How Not To Sound Like A Lightweight In Front Of Your AgencyIf you are brand-side -- aka, "client" -- your agency does talk ...
- Delta Air Lines Switches From Zenith To PHD In EuropeDelta Air Lines has moved switched its European media account to PHD ...
- WFA Adds New Global Media Board To Foster ChangeP&G's Gerry D'Angelo has been appointed co-chair of the board, which is ...
- Drink Aware Reviews Ad AccountThe Drink Aware charity is calling a repitch for its ad brief ...
- Red Bull Moves UK Media Account To MindshareRed Bull has moved its UK media account to Mindshare. "The Drum" ...
- David Lloyd Hires TBWA/ManchesterDavid Lloyd has appointed TBWA/Manchester as its ad agency. "Campaign" reveals that ...
- WPP Expands Its Global Relationship With Newell BrandsWPP has been selected to serve as communications partner and will launch ...
- Saatchi & Saatchi Wins Samsung Home AppliancesSaatchi & Saatchi has won the Samsung Home Appliances ad account that ...
- Capital One Appoints Mother For CreativeCredit card company Capital One has appointed Mother as its new creative ...
- Ditch The RFP: Four Ways To Streamline Pitch ProcessIt's time to revamp the mating ritual between agencies and marketers. Here's ...
- Karmarama Wins Lidl's Ad BriefAccenture-owned Karmarama has been appointed as Lidl's ad agency, "Campaign" reveals. The ...
- Johnnie Walker Calls An International Ad ReviewJohnnie Walker has called an international review for a new ad agency, ...
- Hyundai And Kia Call European Media ReviewHyundai and Kia are calling an international media review for Europe, Russia ...
- AA Awards Media Account To Goodstuff CommunicationsThe AA has awarded its GBP14m media account to Goodstuff Communications, "Campaign" ...
- Lucky Generals Wins Consolidated Co-Op Creative BriefThe Co-Op has consolidated its GBP50m creative account and awarded it to ...
- Flawed Pitch Process: What ID Comms Study Doesn't SayWhat should agencies do to help fix a flawed pitch process? Here ...
- Advertisers' Access To JusticeThe sheriff's finally in town, y'all, ready to investigate ad fraud. Consider ...
- Zenith Picks Up Expanded Lactalis Media AccountFrench dairy company Lactalis has consolidated much of its global media account ...
- How To Answer Stupidest Question In The World: 'What's The ROI On This?'ROI: These three letters have rolled down the C-Suite hill and sucked ...
- Experian To Appoint Lida To CRM BriefIt called a review back in May, but now "Campaign" is reporting ...
- Conversions, Revenue Are Top SEO Priorities, Report SaysThe study, "The State Of Local SEO," has been issued by SEO ...
- Media Agency Pitch Process Lacks Clarity On Client Goals, Report SaysThe study, from ID Comms and the 4As, is designed to help ...
- Agency Evolution Is On The HorizonStill, agencies still charge too much for undifferentiated services and are not ...
- L'Oreal Calls A UK Media ReviewL'Oreal has put its media account up for review, "Campaign" reveals. The ...
- London Shops Competing For Amazon Prime European CampaignAmazon Prime is following up Droga5 London's current campaign in the UK ...
- WPP Restructures Around Integration And Single P&LsAn integrated shop, possibly working from single P&Ls? That seems to be ...
- Samsung Calls UK Ad PitchSamsung has called a UK ad pitch for a brand campaign starting ...
