Tag results for "advertiser-agency relationship"
- New Agency Compensation Model Explores Value Over Cost"Outcome-based compensation models create a culture of accountability, so they're better f ...
- L'Oreal Vs. Google: The Impact Of Privacy On Consumers, Brands, AdvertisingGoogle VP/GM for ads Jerry Dischler said he and others at Goog ...
- Why Shaquille O'Neal Co-Founded A Creative AgencyWhat do brands get when they sign on with the ad agen ...
- WPP, TikTok Announce Global Agency Partnership Wrapped In DataTikTok's partnership with WPP will give its media clients early access ...
- Despite In-Housing Trend, Clients Continue To Value Agency RelationshipsA new Forrester report -- commissioned by the 4As and Google ...
- The Agency Of The Future Is A Client Profit CenterNow, more than ever, clients need partners who can find ways ...
- Motel 6 Appoints Barkley To Replace The Richards GroupThe appointment comes about six weeks after the motel chain fired T ...
- Working Vs. Non-Working Budgets: Outdated MetricYou wouldn't look at just TV spend only to determine the effectivene ...
- Improving Agency-Client Relationships In The Post-Pandemic WorldThere has been at least one silver lining to this pandemic. T ...
- Marketing, Media Pros Not Masters Of Their Tech DomainsAn ID Comms report finds just 14% of marketers claim to understa ...
- Ad Veterans Launch Creative Consultancy"Our mission is to get people to believe in brands," says co-found ...
- Home Depot, Motel 6 Fire Richards Group After Founder's Racist RemarksBoth departures are a significant blow to the agency, with Home Depot ...
- How To Kill An Agency With 2 Words: 'Too Black'The Richards Group has been in business for 44 years. The found ...
- The Next Generation AuditThe way we measure the performance of ad campaigns has to chan ...
- ID Comms Acquires Media Audit Firm PJL MediaPJL Media was founded by the well-regarded media auditing veteran PJ Lea ...
- P&G's Pritchard Calls For Fundamental Changes To The Media Trading EcosystemChief Brand Officer Marc Pritchard told a virtual ANA gathering that t ...
- Report: In-House Creative Shops Growing Rapidly, Focusing On Digital ContentThe WFA finds that about 57% of multinational marketers have in-house creati ...
- Bytedance Names Jack of Digital As TikTok Digital Ad Reseller In Pakistan
- Instrument Appoints Clarke-Puntney To Lead Nike BusinessThe Portland-based agency has worked with Nike for ten years most recent ...
- Agency Pitches During The Pandemic: A How-ToAgility is the key, and that's something you want to explore wi ...
- Why Advertisers Should Care About Agency ScopeLet's examine how and where you - the advertiser - are probab ...
- World Table Tennis Taps Agencies For Marketing Makeover160over90, part of the Endeavor network, will help WTT to formulate ...
- Stacy's Enlists Its Agencies To Support 'Rise' ProjectThis move was driven by internal research that found that 80% ...
- WFA: Procurement Focus Must Shift To Value-Creation ApproachA singular focus on price limits the potential contribution that procurement tea ...
- Just How Far Has The Media Procurement Process Evolved?Media procurement teams are not so singularly focused on the mission ...
- Nike And Publicis Groupe's Razorfish Part WaysThe company spent more than $82 million on digital media in t ...
- WFA: Agencies Find Client Evaluation Process LackingPoor processes, few face-to-face meetings (pandemic aside), a lack of focus ...
- Kia Prods Consumers To Remember The Joy Of The Road TripThe spot doesn't shy away from the reality of the new norma ...
- Walkers To End 22-Year Relationship With AMV BBDOWalkers Crisps, owned by Pepsi Co, is looking for a new ...
- MediaCom Wins Duracell Global Media AccountMediaCom has won Duracell's global media account. The incumbent, Starcom, did n ...
