Tag results for "advertiser-agency relationship"
- Data Is Great, But Advertisers Should Focus On Relationships FirstAt Cannes, Amazon may have dominated conversation during the week-long ad industry ...
- Former DDB Chief Sets Up Independent Collective The former Chief Executive of DDB and Cheil is taking the fight ...
- P&G Is Halfway Through Its Transparency OverhaulP&G's top marketer told event attendees at Cannes Lions that the FMCG ...
- Unilever's Keith Weed Says Marketers Must Share Brand Safety BlameUnilever's Keith Weed reminded marketers at a brand safety HuffPost event in ...
- Has Anything Changed Since ANA's Report On Media Transparency? Why, Yes!Digital News Daily Editor Tobi Elkin wrote an article earlier this week ...
- Starbucks On The Hunt For EU Creative AgencyGet those creative juices flowing, London. Starbucks is on the hunt for ...
- Why Marketing Is Too Important For Procurement To RuinIf marketing doesn't step up and insist that procurement is embedded, the ...
- Report Finds Trust Lacking In Media Agency-Client RelationshipsA new report from media consultant ID Comms finds that media shops ...
- Merkle Confirms Google Ad Rank Changes Impact Minimum Search Bid Estimates Merkle confirmed it has seen a shift for first-page and top-of-page minimum ...
- Fake News Is Serious Problem For Supply Side, Too Fake news, with its tangible effect on our society and general worldview, ...
- Brands To Retain More Control And Work With Fewer AgenciesNearly two in three brands say they are planning to work with ...
- Droga5 Wins Bowers & WilkinsDroga5 London has won Bowers & Wilkins' advertising account in a three-way ...
- VCCP Are Kings Of The Pitch, AgainAccording to AAR figures in "Campaign" today, VCCP are again the pitch ...
- Bloomberg Taps Another Ad Pro For Its Growing Marketing Services BusinessThe latest Adland executive to be tapped by Bloomberg Media is Andrew ...
- Digital IS Mainstream Media, Agency World AdjustingAttentive readers will have noticed that today's column has a new name, ...
- Transparency, Black Hats, The Repercussions Of InactionWhat would real transparency look like in the ad industry? Imagine, if ...
- City Furniture To Use Beacons, Data To Personalize In-Store ExperiencesBeacons will give City Furniture the ability to monitor how long a ...
- P&G Re-bundles Its Ad Account In The UK In another example of the trend toward re-bundling in the advertising and ...
- Agencies Agree They Must Evolve Faster To Serve Brands BetterA report from Creativebrief shows that agencies agree they need to evolve ...
- Agencies Bashed Again -- But Are Brands Blameless?It's all too easy to bash the agencies without asking the brands ...
- M&S Profits Plummeted As Marketing Budget Was Slashed"Campaign" reports that not only did Marks & Spencer profits plummet by ...
- WRCS Holds On To Candy Crush Global Creative AccountWe're not sure how the pitch invites were sent out, but "Campaign" ...
- P&G Consolidates With Publicis MediaP&G has consolidated its media account, including print, for the UK and ...
- Unilever CMO Is Right To Remind Brands To Take Responsibility TooIt's too easy to blame an agency, so Keith Weed, Unilever CMO, ...
- The New Ad Trifecta: Data, Agency, TVThe three most overused words in the advertising biz this year are ...
- For Social Investment Is In-House Or Agency The Better Approach?There's a lot of gray area in the answer. Established agencies, steeped ...
- Back To The Future: The 12% CommissionThe latest edition of the Association of National Advertisers' "Trends In Agency ...
- SendGrid Launches New Agency Partner ProgramSendGrid Thursday announced the launch of a new email management program tailored ...
- "The Program Was Too Large": The Logic Of Bringing Search PLAs In-HouseWhy are some brands taking the costly, complex step of bringing parts ...
- P&G's Lonely Battle To Improve The Media Ecosystem One reason why other companies have fought shy of this fight is ...
