- Multiple Media Currencies: No Apples-To-Apples Models, Missing Benchmarks?
TV Watch, Wayne Friedman - Friday, March 15, 2024
A new 4As report says there's a long way to go, especial ...
- Peter Piper Pizza Readies Launch Of Multicultural Campaign
Marketing Daily, Teresa Buyikian - Tuesday, February 6, 2024
TV spots will have English and Spanish positioning and be entitled "T ...
- Qdoba Taps Leo Burnett For Creative, Production
Marketing Daily, Teresa Buyikian - Wednesday, January 31, 2024
Initial campaign work from Chicago-based Leo Burnett isn't slated to run unt ...
- Stellantis and TRG Part Ways
MAD, Steve McClellan - Tuesday, January 23, 2024
The carmaker said that for now there is no replacement to ser ...
- Next Steps: DeepMind AI Discovers Faster Rankings, Search Algorithms
Search & Performance Insider, Laurie Sullivan - Tuesday, January 23, 2024
DeepMind, an Alphabet company and sibling to Google, has created an ...
- Marketers Need More 30-Day RFPs
Marketing Insider, Dan Eisenberg - Thursday, December 28, 2023
A large percentage of RFPs are run internally to fuel immediate, target ...
- AI Won't Make Or Break Agency-Brand Relationships (Humans Will)
Mediapsssst, Richard Whitman - Friday, October 27, 2023
Speaking at the ANA conference this week, Havas NY execs said bran ...
- It's Really Hard To Get To Know An Agency Over Zoom
Marketing Insider, Tommy Henvey - Wednesday, October 18, 2023
That's a big problem because the best work has always come fr ...
- Advertisers Want Improvements To Media-Agency Model
Research Intelligencer, Robert Williams - Monday, October 9, 2023
A third of marketers said consolidation of agency services is one w ...
- Ad Agencies Say New Business Is Harder To Come By
Research Intelligencer, Robert Williams - Wednesday, October 4, 2023
Fewer opportunities and tight budgets are the top reasons that business developme ...
- Marketers Need More 30-Day RFPs
Marketing Insider, Dan Eisenberg - Wednesday, September 13, 2023
A large percentage of RFPs are run internally to fuel immediate, target ...
- 4A's Report Urges Agencies To Hold The Line On Extended Payment Terms
MAD, Steve McClellan - Wednesday, September 6, 2023
The group asserts that clients get all the benefits from the practi ...
- Is The Pitch Process Broken? Jared Belsky Has Some Thoughts On That
Mediapsssst, Richard Whitman - Tuesday, August 29, 2023
The former 360i CEO has a new book out that discusses what ...
- Why Madison Avenue's Technological Past Still Is Its Prologue
MediaDailyNews, Joe Mandese - Monday, August 28, 2023
As the ad industry stands on the precipice of what may ...
- Programmatic Information Gap Due To A Shift To A Supply Side-Dominated Ad Industry
MAD, PJ Leary - Wednesday, August 16, 2023
The ANA's programmatic supply chain study puts the Agency on the si ...
- Papa John's Focuses On DEI, Values In Agency Search
QSR Insider, Teresa Buyikian - Wednesday, August 16, 2023
CPG Insider spoke with advertising experts regarding the review, what Papa John ...
- ANA's Kroll Analysis: Advertisers Paying Twice For Some Programmatic Fees
MediaDailyNews, Joe Mandese - Thursday, August 3, 2023
"Our study found that advertisers were often unaware of this," financial adviso ...
- GroupM Deploys Retail Media-Planning Tool, Developing One For Buying
MediaDailyNews, Joe Mandese - Wednesday, August 2, 2023
The new planning tool, dubbed Fusion, was developed by GroupM Nexus a ...
- Study: Average Cost Of Agency Review Tops $1M
MAD, Steve McClellan - Tuesday, July 18, 2023
On average, the pitch process takes at least two months when ...
- Changes In Brand Strategy Drive Frequency Of Agency Reviews
Research Intelligencer, Robert Williams - Tuesday, July 18, 2023
The number of agency reviews is also affected by changing macroeconomic challenge ...
- The Case For Fee Transparency In Influencer Marketing
MAD, Danielle Wiley - Thursday, July 6, 2023
Now is the time for an industry-wide shift to establishing long-term, retainer-bas ...
- Michael Farmer's 'Fly-On-The-Wall' Take On Huge's Radical Reorganization
Mediapsssst, Richard Whitman - Tuesday, July 11, 2023
The book is about IPG's Huge but Farmer stresses that the agency ...
- AWS Invests $100M To Build Gen AI Innovation Center, Omnicom Collaborates To Reimagine Creativity
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 22, 2023
The move, which builds on its narrative at Cannes and more th ...
- ANA Finds As Much As $20B Wasted On Programmatic Ad Buys
MAD, Steve McClellan - Monday, June 19, 2023
The ANA issued what it called a "first look" at its stu ...
- ANA Updates Its Media Buying Contract Template
MAD, Steve McClellan - Tuesday, June 6, 2023
The ANA initially released the template in 2016 and updated it ...
- ANA Revises Media Agency Contracts, Requires Prior Client Consent For Using AI
MediaDailyNews, Joe Mandese - Tuesday, June 6, 2023
Other new elements included in the template include definitions and provisions f ...
- Unilever's Top Marketer Conny Braams Set To Depart
Mediapsssst, Richard Whitman - Tuesday, May 30, 2023
In 2021, about a year after Braams assumed the top marketing jo ...
- CVS CMO Says AI Will Have 'Profound' Impact On Agency Biz
Marketing Daily, Sarah Mahoney - Tuesday, May 16, 2023
Norman de Greve says the retailer's AI-generated marketing writing is already bett ...
- Forrester Report Outlines New Agency Pitch Approach
Mediapsssst, Richard Whitman - Wednesday, May 10, 2023
The paper asserts that the process is designed to "strategically prepare client-si ...
- ANA: 82% Of Members Now Have In-House Agencies
MAD, Steve McClellan - Tuesday, May 2, 2023
"This report definitively shows that in-house agencies have become a firmly entrench ...