- The Agency Of The Future Is A Client Profit Center
MAD, John Lods - Tuesday, December 8, 2020
Now, more than ever, clients need partners who can find ways ...
- Motel 6 Appoints Barkley To Replace The Richards Group
MAD, Steve McClellan - Monday, November 30, 2020
The appointment comes about six weeks after the motel chain fired T ...
- Working Vs. Non-Working Budgets: Outdated Metric
Media Insider, Maarten Albarda - Wednesday, November 25, 2020
You wouldn't look at just TV spend only to determine the effectivene ...
- Improving Agency-Client Relationships In The Post-Pandemic World
MAD, Erica Coates - Monday, November 23, 2020
There has been at least one silver lining to this pandemic. T ...
- Marketing, Media Pros Not Masters Of Their Tech Domains
Mediapsssst, Richard Whitman - Thursday, November 12, 2020
An ID Comms report finds just 14% of marketers claim to understa ...
- Ad Veterans Launch Creative Consultancy
MAD, Steve McClellan - Tuesday, November 10, 2020
"Our mission is to get people to believe in brands," says co-found ...
- Home Depot, Motel 6 Fire Richards Group After Founder's Racist Remarks
MAD, Larissa Faw - Wednesday, October 14, 2020
Both departures are a significant blow to the agency, with Home Depot ...
- How To Kill An Agency With 2 Words: 'Too Black'
Mediapsssst, Richard Whitman - Wednesday, October 14, 2020
The Richards Group has been in business for 44 years. The found ...
- The Next Generation Audit
MAD, PJ Leary - Friday, October 2, 2020
The way we measure the performance of ad campaigns has to chan ...
- ID Comms Acquires Media Audit Firm PJL Media
MAD, Steve McClellan - Thursday, October 1, 2020
PJL Media was founded by the well-regarded media auditing veteran PJ Lea ...
- P&G's Pritchard Calls For Fundamental Changes To The Media Trading Ecosystem
MAD, Steve McClellan - Wednesday, September 23, 2020
Chief Brand Officer Marc Pritchard told a virtual ANA gathering that t ...
- Report: In-House Creative Shops Growing Rapidly, Focusing On Digital Content
Mediapsssst, Richard Whitman - Friday, September 4, 2020
The WFA finds that about 57% of multinational marketers have in-house creati ...
- Bytedance Names Jack of Digital As TikTok Digital Ad Reseller In Pakistan
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 1, 2020
Bytedance has named
Jack of Digital as its reseller for TikTok digital ...
- Instrument Appoints Clarke-Puntney To Lead Nike Business
MAD, Larissa Faw - Monday, August 31, 2020
The Portland-based agency has worked with Nike for ten years most recent ...
- Agency Pitches During The Pandemic: A How-To
Media Insider, Maarten Albarda - Friday, August 21, 2020
Agility is the key, and that's something you want to explore wi ...
- Why Advertisers Should Care About Agency Scope
Media Insider, Maarten Albarda - Friday, July 24, 2020
Let's examine how and where you - the advertiser - are probab ...
- World Table Tennis Taps Agencies For Marketing Makeover
MAD, Larissa Faw - Tuesday, July 21, 2020
160over90, part of the Endeavor network, will help WTT to formulate ...
- Stacy's Enlists Its Agencies To Support 'Rise' Project
MAD, Larissa Faw - Friday, July 17, 2020
This move was driven by internal research that found that 80% ...
- WFA: Procurement Focus Must Shift To Value-Creation Approach
MAD, Steve McClellan - Thursday, July 9, 2020
A singular focus on price limits the potential contribution that procurement tea ...
- Just How Far Has The Media Procurement Process Evolved?
Mediapsssst, Richard Whitman - Monday, July 6, 2020
Media procurement teams are not so singularly focused on the mission ...
- Nike And Publicis Groupe's Razorfish Part Ways
Mediapsssst, Richard Whitman - Tuesday, June 30, 2020
The company spent more than $82 million on digital media in t ...
- WFA: Agencies Find Client Evaluation Process Lacking
MAD, Steve McClellan - Monday, June 22, 2020
Poor processes, few face-to-face meetings (pandemic aside), a lack of focus ...
- Kia Prods Consumers To Remember The Joy Of The Road Trip
Marketing Daily, Tanya Gazdik - Sunday, June 14, 2020
The spot doesn't shy away from the reality of the new norma ...
- Walkers To End 22-Year Relationship With AMV BBDO
Around the Net In MAD London, Sean Hargrave - Friday, May 22, 2020
Walkers Crisps, owned by Pepsi Co, is looking for a new ...
- MediaCom Wins Duracell Global Media Account
Around the Net In MAD London, Sean Hargrave - Friday, May 15, 2020
MediaCom has won Duracell's global media account. The incumbent, Starcom, did n ...
- Air France Expected To Review Global Media And Creative Accounts
Around the Net In MAD London, Sean Hargrave - Friday, May 15, 2020
Air France is believed to be about to run a review f ...
- Is It Time For Marketers To 'Rethink Everything' About Their Organizations?
Mediapsssst, Richard Whitman - Wednesday, May 13, 2020
According to a new survey from the WFA, 84% of those poll ...
- Vision Express Awards Media Account To The7stars
Around the Net In MAD London, Sean Hargrave - Friday, April 24, 2020
Vision Express has awarded its GBP12m media account to the7stars. "Campaign" revea ...
- Engine On Alert As E.ON Calls Review
Around the Net In MAD London, Sean Hargrave - Tuesday, April 21, 2020
"Campaign" reveals that Engine has been put on alert as energy compa ...
- How The Pandemic Is Affecting The New Business Pipeline
Mediapsssst, Richard Whitman - Thursday, April 2, 2020
An ID Comms survey reveals that over two-thirds (69%) of agency executiv ...