- A Client-Side Road Map To Modern Media Agency Sustainability
MAD, James Schwartz - Thursday, November 11, 2021
Ad spend growth comes with more complexity for the agency, creating ...
- Mini Enlists Immigrants, First-Generation Americans To Create Rooftops
Marketing Daily, Tanya Gazdik - Monday, November 1, 2021
The commissioned custom art will be sold in the United States f ...
- Search Consultant Tells Indie Agencies To Change Their Pitch
Mediapsssst, Richard Whitman - Friday, September 24, 2021
Agencies keep prioritizing the work when it's the "intensity of trust" th ...
- Why Media Planning Belongs In Creative Agencies
MAD, Timothée Belanger - Thursday, September 16, 2021
Controlling media planning allows agencies to build communication strategy as well ...
- Is The RFP Process Broken? Most Clients And Agencies Think So
MediaDailyNews, Joe Mandese - Monday, August 30, 2021
While advertisers and agencies agree the process is broken, that's where th ...
- 4A's Creates Agency Review Participation Agreement
Mediapsssst, Richard Whitman - Tuesday, August 24, 2021
It's not meant to be legally binding but does address what t ...
- Apiary Capital Acquires Majority Stake in MediaSense
MAD, Steve McClellan - Thursday, August 12, 2021
In addition to consulting, analytics and audits, MediaSense manages many of t ...
- The Art of Being a Great Client
MAD, Mike Cronin - Friday, August 6, 2021
What we rarely seem to acknowledge are the clients. Specifically, client behavio ...
- Breaking the Mold: Jackson Hewitt's Newest Marketing VP
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, August 11, 2021
"You know, you're never going to get a job." Jackson Hewitt's ...
- Secrets SEO Agencies Won't Tell You
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 20, 2021
There's a chance brands don't get the most out of search agen ...
- New Media/Marketing Auditing Firm Hangs Out Its Shingle
Mediapsssst, Richard Whitman - Tuesday, June 22, 2021
It is led by former FirmDecisions founder-Global CEO, Stephen Broderick, along wi ...
- 5 Years Later, Leaders Reflect On Impact Of Media Transparency Report
MAD, Amy Corr - Friday, June 18, 2021
The ANA report was a wake-up call for marketers, some of wh ...
- 3 Post-COVID Strategies to Drive Agency Biz Dev
MAD, Barry Lowenthal - Tuesday, June 8, 2021
Think of business development in terms of how it impacts 3 co ...
- Cracking The Code For A Better RFP Process
MAD, Amy Corr - Wednesday, June 9, 2021
Consultant AgencyAgile has developed a new "Request For Partnership" process where t ...
- Starcom And Telenor Group Create Data Partnership
Data & Programmatic Insider, Laurie Sullivan - Monday, June 7, 2021
Starcom will broker data to support the brand and its corporate identi ...
- Creative Bravery Works For Marketers, Agencies: Q&A With Agency CFO
Marketing Daily, Ryan Dinger - Wednesday, June 2, 2021
CFO of Johannes Leonardo, Bill Afonso, discusses measuring the value of creativit ...
- Google, Health Care Partnership Leads To Health Algorithms Using Patient Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 26, 2021
As healthcare data increasingly becomes coveted information, Google and HCA Healthcare announc ...
- How Agencies And Clients Worked Well Together (Or Didn't) During The Pandemic
MAD, David Sitton - Friday, April 30, 2021
Based on 5,000 responses from global blue-chip brands and their agencies, we' ...
- New Agency Compensation Model Explores Value Over Cost
Media Insider, Maarten Albarda - Friday, April 16, 2021
"Outcome-based compensation models create a culture of accountability, so they're better f ...
- L'Oreal Vs. Google: The Impact Of Privacy On Consumers, Brands, Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 8, 2021
Google VP/GM for ads Jerry Dischler said he and others at Goog ...
- Why Shaquille O'Neal Co-Founded A Creative Agency
Inside Performance, Laurie Sullivan - Wednesday, March 3, 2021
What do brands get when they sign on with the ad agen ...
- WPP, TikTok Announce Global Agency Partnership Wrapped In Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 1, 2021
TikTok's partnership with WPP will give its media clients early access ...
- Despite In-Housing Trend, Clients Continue To Value Agency Relationships
Mediapsssst, Richard Whitman - Tuesday, January 26, 2021
A new Forrester report -- commissioned by the 4As and Google ...
- The Agency Of The Future Is A Client Profit Center
MAD, John Lods - Tuesday, December 8, 2020
Now, more than ever, clients need partners who can find ways ...
- Motel 6 Appoints Barkley To Replace The Richards Group
MAD, Steve McClellan - Monday, November 30, 2020
The appointment comes about six weeks after the motel chain fired T ...
- Working Vs. Non-Working Budgets: Outdated Metric
Media Insider, Maarten Albarda - Wednesday, November 25, 2020
You wouldn't look at just TV spend only to determine the effectivene ...
- Improving Agency-Client Relationships In The Post-Pandemic World
MAD, Erica Coates - Monday, November 23, 2020
There has been at least one silver lining to this pandemic. T ...
- Marketing, Media Pros Not Masters Of Their Tech Domains
Mediapsssst, Richard Whitman - Thursday, November 12, 2020
An ID Comms report finds just 14% of marketers claim to understa ...
- Ad Veterans Launch Creative Consultancy
MAD, Steve McClellan - Tuesday, November 10, 2020
"Our mission is to get people to believe in brands," says co-found ...
- Home Depot, Motel 6 Fire Richards Group After Founder's Racist Remarks
MAD, Larissa Faw - Wednesday, October 14, 2020
Both departures are a significant blow to the agency, with Home Depot ...