Tag results for "advertiser-agency relationship"
- It's Really Hard To Get To Know An Agency Over ZoomThat's a big problem because the best work has always come fr ...
- Advertisers Want Improvements To Media-Agency ModelA third of marketers said consolidation of agency services is one w ...
- Ad Agencies Say New Business Is Harder To Come ByFewer opportunities and tight budgets are the top reasons that business developme ...
- Marketers Need More 30-Day RFPsA large percentage of RFPs are run internally to fuel immediate, target ...
- 4A's Report Urges Agencies To Hold The Line On Extended Payment TermsThe group asserts that clients get all the benefits from the practi ...
- Is The Pitch Process Broken? Jared Belsky Has Some Thoughts On ThatThe former 360i CEO has a new book out that discusses what ...
- Why Madison Avenue's Technological Past Still Is Its PrologueAs the ad industry stands on the precipice of what may ...
- Programmatic Information Gap Due To A Shift To A Supply Side-Dominated Ad IndustryThe ANA's programmatic supply chain study puts the Agency on the si ...
- Papa John's Focuses On DEI, Values In Agency SearchCPG Insider spoke with advertising experts regarding the review, what Papa John ...
- ANA's Kroll Analysis: Advertisers Paying Twice For Some Programmatic Fees"Our study found that advertisers were often unaware of this," financial adviso ...
- GroupM Deploys Retail Media-Planning Tool, Developing One For BuyingThe new planning tool, dubbed Fusion, was developed by GroupM Nexus a ...
- Study: Average Cost Of Agency Review Tops $1MOn average, the pitch process takes at least two months when ...
- Changes In Brand Strategy Drive Frequency Of Agency ReviewsThe number of agency reviews is also affected by changing macroeconomic challenge ...
- The Case For Fee Transparency In Influencer MarketingNow is the time for an industry-wide shift to establishing long-term, retainer-bas ...
- Michael Farmer's 'Fly-On-The-Wall' Take On Huge's Radical ReorganizationThe book is about IPG's Huge but Farmer stresses that the agency ...
- AWS Invests $100M To Build Gen AI Innovation Center, Omnicom Collaborates To Reimagine CreativityThe move, which builds on its narrative at Cannes and more th ...
- ANA Finds As Much As $20B Wasted On Programmatic Ad BuysThe ANA issued what it called a "first look" at its stu ...
- ANA Updates Its Media Buying Contract TemplateThe ANA initially released the template in 2016 and updated it ...
- ANA Revises Media Agency Contracts, Requires Prior Client Consent For Using AIOther new elements included in the template include definitions and provisions f ...
- Unilever's Top Marketer Conny Braams Set To DepartIn 2021, about a year after Braams assumed the top marketing jo ...
- CVS CMO Says AI Will Have 'Profound' Impact On Agency BizNorman de Greve says the retailer's AI-generated marketing writing is already bett ...
- Forrester Report Outlines New Agency Pitch ApproachThe paper asserts that the process is designed to "strategically prepare client-si ...
- ANA: 82% Of Members Now Have In-House Agencies"This report definitively shows that in-house agencies have become a firmly entrench ...
- 4A's Chair: Client Category Exclusivity Is A 'Dated Concept'Agencies "can address the desire for exclusivity by creating separations, establishing client-specif ...
- How To Be Better At BriefingsLesson one for advertisers is to spend time understanding and articulating t ...
- Reddit Expands Independent Ad Agency Program With Horizon Media, PMG, WpromoteReddit is taking steps to expand its ad business. On Thursday t ...
- Danone's Media Exec Dares To Be GoodI was like, "oh my gosh, I don't think I'm ever goi ...
- Can Marketers Afford The RFP?Not really. Marketers need a fluid hiring approach built for speed. H ...
- 4 Questions Marketers Must Ask Their Media AgencyFor one: What creative approaches to media execution is the agency tak ...
- Pitch Report: Clients Are Focused On Strategy, Defining Audiences And Strong Marketplace IntelWhile media pricing will always be a factor, marketers are more focus ...
