- 6 Reasons I'm Bullish On Independent Agencies In 2025 And Beyond
Media Insider, Dave Morgan - Thursday, March 27, 2025
Among indies' benefits: a massive range and diversity of capabilities and scal ...
- Programmatic Models Seeping Into Commerce Advertising
Data & Programmatic Insider, Laurie Sullivan - Monday, February 10, 2025
The evolution of online advertising and search has raised important questions abo ...
- ID Comms: The Big Merger, Musk, AI Among Top 2024 Media Happenings
MAD, Steve McClellan - Tuesday, December 31, 2024
A continuing trend is the deteriorating trust among advertisers and agencies, particular ...
- Study: Fewer Clients Planning To Switch Agencies
MAD, Steve McClellan - Friday, November 15, 2024
This decrease, from 55% in 2023 to 40% in 2024, reverses ...
- Mitsubishi Motors Canada Names NP Digital AOR
MediaDailyNews, Laurie Sullivan - Friday, November 1, 2024
Building on earned media and analytics work, Mitsubishi Motor Sales of Cana ...
- Adobe Expands Stagwell's Remit As Firms Create Content Supply Chain Venture
MAD, Steve McClellan - Tuesday, October 1, 2024
Stagwell said that five agencies will contribute to the assignment, including 72andSun ...
- WFA: 80% Of Brands Worry How Agencies Use Generative AI
MAD, Steve McClellan - Tuesday, September 17, 2024
Despite the concerns, the use of GAI is rising and only ...
- Building A Better Brief: Oliver Unveils Slipstream
Mediapsssst, Richard Whitman - Thursday, August 1, 2024
In-housing company Oliver, part of The Brandtech Group, has launched a n ...
- The Art Of The Deal For Advertisers And Agencies
Media Insider, Maarten Albarda - Friday, June 21, 2024
When you did your contract the last time, you most likely d ...
- Brandtech Group Founder Shares A 5-Year Vision Of GAI In Advertising
Data & Programmatic Insider, Laurie Sullivan - Monday, April 15, 2024
David Jones, CEO of technology holding company The Brandtech Group, shared h ...
- WPP Tackles Challenges Generated By AI Ads For The Blind
MediaDailyNews, Laurie Sullivan - Monday, April 8, 2024
Error-prone ads based on AI have become a nuisance for blind intern ...
- With New Agency And Loyalty Push, Carter's Flexes For Gen Z
Marketing Daily, Sarah Mahoney - Thursday, April 4, 2024
The children's apparel company wants to win over America's newest generation ...
- Procurement Focus Shifts To Creative, Production
Mediapsssst, Richard Whitman - Tuesday, April 2, 2024
That's according to the latest procurement study by the World Federation ...
- 4A's, ANA Issue Report On Agency Compensation Models
MAD, Steve McClellan - Thursday, April 11, 2024
According to a recent survey by the 4As in 2024, Fixed F ...
- Multiple Media Currencies: No Apples-To-Apples Models, Missing Benchmarks?
TV Watch, Wayne Friedman - Friday, March 15, 2024
A new 4As report says there's a long way to go, especial ...
- Peter Piper Pizza Readies Launch Of Multicultural Campaign
Marketing Daily, Teresa Buyikian - Tuesday, February 6, 2024
TV spots will have English and Spanish positioning and be entitled "T ...
- Qdoba Taps Leo Burnett For Creative, Production
Marketing Daily, Teresa Buyikian - Wednesday, January 31, 2024
Initial campaign work from Chicago-based Leo Burnett isn't slated to run unt ...
- Stellantis and TRG Part Ways
MAD, Steve McClellan - Tuesday, January 23, 2024
The carmaker said that for now there is no replacement to ser ...
- Next Steps: DeepMind AI Discovers Faster Rankings, Search Algorithms
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 23, 2024
DeepMind, an Alphabet company and sibling to Google, has created an ...
- Marketers Need More 30-Day RFPs
Marketing Insider, Dan Eisenberg - Thursday, December 28, 2023
A large percentage of RFPs are run internally to fuel immediate, target ...
- AI Won't Make Or Break Agency-Brand Relationships (Humans Will)
Mediapsssst, Richard Whitman - Friday, October 27, 2023
Speaking at the ANA conference this week, Havas NY execs said bran ...
- It's Really Hard To Get To Know An Agency Over Zoom
Marketing Insider, Tommy Henvey - Wednesday, October 18, 2023
That's a big problem because the best work has always come fr ...
- Advertisers Want Improvements To Media-Agency Model
Research Intelligencer, Rob Williams - Monday, October 9, 2023
A third of marketers said consolidation of agency services is one w ...
- Ad Agencies Say New Business Is Harder To Come By
Research Intelligencer, Rob Williams - Wednesday, October 4, 2023
Fewer opportunities and tight budgets are the top reasons that business developme ...
- Marketers Need More 30-Day RFPs
Marketing Insider, Dan Eisenberg - Wednesday, September 13, 2023
A large percentage of RFPs are run internally to fuel immediate, target ...
- 4A's Report Urges Agencies To Hold The Line On Extended Payment Terms
MAD, Steve McClellan - Wednesday, September 6, 2023
The group asserts that clients get all the benefits from the practi ...
- Is The Pitch Process Broken? Jared Belsky Has Some Thoughts On That
Mediapsssst, Richard Whitman - Tuesday, August 29, 2023
The former 360i CEO has a new book out that discusses what ...
- Why Madison Avenue's Technological Past Still Is Its Prologue
MediaDailyNews, Joe Mandese - Monday, August 28, 2023
As the ad industry stands on the precipice of what may ...
- Programmatic Information Gap Due To A Shift To A Supply Side-Dominated Ad Industry
MAD, PJ Leary - Wednesday, August 16, 2023
The ANA's programmatic supply chain study puts the Agency on the si ...
- Papa John's Focuses On DEI, Values In Agency Search
QSR Insider, Teresa Buyikian - Wednesday, August 16, 2023
CPG Insider spoke with advertising experts regarding the review, what Papa John ...