- GroupM Deploys Retail Media-Planning Tool, Developing One For Buying
MediaDailyNews, Joe Mandese - Wednesday, August 2, 2023
The new planning tool, dubbed Fusion, was developed by GroupM Nexus a ...
- Study: Average Cost Of Agency Review Tops $1M
MAD, Steve McClellan - Tuesday, July 18, 2023
On average, the pitch process takes at least two months when ...
- Changes In Brand Strategy Drive Frequency Of Agency Reviews
Research Intelligencer, Rob Williams - Tuesday, July 18, 2023
The number of agency reviews is also affected by changing macroeconomic challenge ...
- The Case For Fee Transparency In Influencer Marketing
MAD, Danielle Wiley - Thursday, July 6, 2023
Now is the time for an industry-wide shift to establishing long-term, retainer-bas ...
- Michael Farmer's 'Fly-On-The-Wall' Take On Huge's Radical Reorganization
Mediapsssst, Richard Whitman - Tuesday, July 11, 2023
The book is about IPG's Huge but Farmer stresses that the agency ...
- AWS Invests $100M To Build Gen AI Innovation Center, Omnicom Collaborates To Reimagine Creativity
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 22, 2023
The move, which builds on its narrative at Cannes and more th ...
- ANA Finds As Much As $20B Wasted On Programmatic Ad Buys
MAD, Steve McClellan - Monday, June 19, 2023
The ANA issued what it called a "first look" at its stu ...
- ANA Updates Its Media Buying Contract Template
MAD, Steve McClellan - Tuesday, June 6, 2023
The ANA initially released the template in 2016 and updated it ...
- ANA Revises Media Agency Contracts, Requires Prior Client Consent For Using AI
MediaDailyNews, Joe Mandese - Tuesday, June 6, 2023
Other new elements included in the template include definitions and provisions f ...
- Unilever's Top Marketer Conny Braams Set To Depart
Mediapsssst, Richard Whitman - Tuesday, May 30, 2023
In 2021, about a year after Braams assumed the top marketing jo ...
- CVS CMO Says AI Will Have 'Profound' Impact On Agency Biz
Marketing Daily, Sarah Mahoney - Tuesday, May 16, 2023
Norman de Greve says the retailer's AI-generated marketing writing is already bett ...
- Forrester Report Outlines New Agency Pitch Approach
Mediapsssst, Richard Whitman - Wednesday, May 10, 2023
The paper asserts that the process is designed to "strategically prepare client-si ...
- ANA: 82% Of Members Now Have In-House Agencies
MAD, Steve McClellan - Tuesday, May 2, 2023
"This report definitively shows that in-house agencies have become a firmly entrench ...
- 4A's Chair: Client Category Exclusivity Is A 'Dated Concept'
Marketing Daily, Bill Duggan - Tuesday, April 18, 2023
Agencies "can address the desire for exclusivity by creating separations, establishing client-specif ...
- How To Be Better At Briefings
Media Insider, Maarten Albarda - Friday, April 14, 2023
Lesson one for advertisers is to spend time understanding and articulating t ...
- Reddit Expands Independent Ad Agency Program With Horizon Media, PMG, Wpromote
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 13, 2023
Reddit is taking steps to expand its ad business. On Thursday t ...
- Danone's Media Exec Dares To Be Good
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, April 5, 2023
I was like, "oh my gosh, I don't think I'm ever goi ...
- Can Marketers Afford The RFP?
Marketing Insider, John Harris - Tuesday, March 21, 2023
Not really. Marketers need a fluid hiring approach built for speed. H ...
- 4 Questions Marketers Must Ask Their Media Agency
Marketing Insider, Ram Padmanabhan - Friday, March 17, 2023
For one: What creative approaches to media execution is the agency tak ...
- Pitch Report: Clients Are Focused On Strategy, Defining Audiences And Strong Marketplace Intel
Mediapsssst, Richard Whitman - Thursday, March 9, 2023
While media pricing will always be a factor, marketers are more focus ...
- Creative Services Professionals Are Most Concerned About AI
Data & Programmatic Insider, Laurie Sullivan - Monday, March 6, 2023
Market and audience research firm GWI found that in advertising, 22% a ...
- Urging Your Clients To Transform? Look To Your Own Business First
MAD, Anna Hickey - Friday, February 24, 2023
If you're not fundamentally changing the way you engage with customers you' ...
- Knock, Knock: Why Can't Minority-Owned Agencies Get Into The Room?
Marketing Daily, Brick Rucker - Wednesday, February 1, 2023
I applaud the many brands taking the necessary steps to create ...
- 4A's, ANA To Collaborate On Pitch Process, Compensation Research
MAD, Steve McClellan - Tuesday, January 10, 2023
Those are top priorities in a busy agenda that the 4A's h ...
- How Reddit Predicts Consumer Trends For Brands
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 5, 2023
Reddit wants to help brands predict the future - for example, wh ...
- WFA Report Finds Diversity, Sustainability, Talent Impact Agency Compensation Levels
Mediapsssst, Richard Whitman - Monday, December 19, 2022
The report also found that the cost for digital services has ris ...
- Bending The Rules In A New Business Pitch Without Being Disqualified (Part II)
MAD, Zach Rosenberg - Tuesday, December 6, 2022
Agency reviews are so difficult and time consuming. The stakes are hig ...
- WFA Agencies Comfortable Pushing Back On Performance Evaluations
MAD, Steve McClellan - Thursday, December 1, 2022
A survey and report that WFA conducted with Decideware finds that 6 ...
- Bending The Rules In A New Business Pitch Without Being Disqualified
MAD, Zach Rosenberg - Friday, November 11, 2022
There is a delicate balance between playing by the rules and bendi ...
- Search Ad Spend Contracts Among Big Agencies
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 9, 2022
The digital ad industry could be on the cusp of a maj ...