- How Marketers Can Work With Integrated Agency Teams
Marketing Insider, Dan Eisenberg - Monday, May 23, 2022
Marketers need to balance specialists whose roles increasingly overlap. They need ...
- David Droga Aims To Reform Agency Model
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, May 8, 2022
Longtime ad industry executive David Droga, now CEO of Accenture Interactive, help ...
- COMvergence Finds Integrated Agency Pitches Up Fourfold in 2021
Mediapsssst, Richard Whitman - Wednesday, April 27, 2022
The new analysis covers U.S. agency review activity during 2020 and 202 ...
- Using Client Satisfaction Surveys Successfully at Your Agency
MAD, Jeff Meade - Monday, April 18, 2022
Bolstering your lead generation and client management with client satisfaction surveys remov ...
- What Makes An Agency Stand Out From The Crowd?
Media Insider, Cory Treffiletti - Wednesday, April 6, 2022
I saw about 15 or 16 agency pitches during the last thr ...
- Determining Whether A Client Is A Good Agency Fit (Or Not)
MAD, Nick Chasinov - Thursday, March 31, 2022
While agencies should prioritize customer service, it's time for leaders to recogni ...
- Marketer Reliance On In-House Agencies Wanes Amid Budget Uncertainties
Research Intelligencer, - Friday, February 4, 2022
The portion of marketing executives who said they expect their in-house wo ...
- 'Good Growth' Is Something Most Stakeholders Can Get Behind, Gerhart Tells 4As
MAD, Steve McClellan - Wednesday, February 2, 2022
For some brands, getting started is a challenge. "Look at your business ...
- How Your Agency Can Avoid Doing RFPs and Still Win Business
MAD, Jeff Meade - Monday, January 31, 2022
RFPs can be a waste of time, money, and energy with ve ...
- ANA Launches Agency Training Program
MAD, Steve McClellan - Tuesday, January 25, 2022
The new program is designed to help both clients and agencies impro ...
- A Client-Side Road Map To Modern Media Agency Sustainability
MAD, James Schwartz - Thursday, November 11, 2021
Ad spend growth comes with more complexity for the agency, creating ...
- Mini Enlists Immigrants, First-Generation Americans To Create Rooftops
Marketing Daily, Tanya Gazdik - Monday, November 1, 2021
The commissioned custom art will be sold in the United States f ...
- Search Consultant Tells Indie Agencies To Change Their Pitch
Mediapsssst, Richard Whitman - Friday, September 24, 2021
Agencies keep prioritizing the work when it's the "intensity of trust" th ...
- Why Media Planning Belongs In Creative Agencies
MAD, Timothée Belanger - Thursday, September 16, 2021
Controlling media planning allows agencies to build communication strategy as well ...
- Is The RFP Process Broken? Most Clients And Agencies Think So
MediaDailyNews, Joe Mandese - Monday, August 30, 2021
While advertisers and agencies agree the process is broken, that's where th ...
- 4A's Creates Agency Review Participation Agreement
Mediapsssst, Richard Whitman - Tuesday, August 24, 2021
It's not meant to be legally binding but does address what t ...
- Apiary Capital Acquires Majority Stake in MediaSense
MAD, Steve McClellan - Thursday, August 12, 2021
In addition to consulting, analytics and audits, MediaSense manages many of t ...
- The Art of Being a Great Client
MAD, Mike Cronin - Friday, August 6, 2021
What we rarely seem to acknowledge are the clients. Specifically, client behavio ...
- Breaking the Mold: Jackson Hewitt's Newest Marketing VP
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, August 11, 2021
"You know, you're never going to get a job." Jackson Hewitt's ...
- Secrets SEO Agencies Won't Tell You
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 20, 2021
There's a chance brands don't get the most out of search agen ...
- New Media/Marketing Auditing Firm Hangs Out Its Shingle
Mediapsssst, Richard Whitman - Tuesday, June 22, 2021
It is led by former FirmDecisions founder-Global CEO, Stephen Broderick, along wi ...
- 5 Years Later, Leaders Reflect On Impact Of Media Transparency Report
MAD, Amy Corr - Friday, June 18, 2021
The ANA report was a wake-up call for marketers, some of wh ...
- 3 Post-COVID Strategies to Drive Agency Biz Dev
MAD, Barry Lowenthal - Tuesday, June 8, 2021
Think of business development in terms of how it impacts 3 co ...
- Cracking The Code For A Better RFP Process
MAD, Amy Corr - Wednesday, June 9, 2021
Consultant AgencyAgile has developed a new "Request For Partnership" process where t ...
- Starcom And Telenor Group Create Data Partnership
Data & Programmatic Insider, Laurie Sullivan - Monday, June 7, 2021
Starcom will broker data to support the brand and its corporate identi ...
- Creative Bravery Works For Marketers, Agencies: Q&A With Agency CFO
Marketing Daily, Ryan Dinger - Wednesday, June 2, 2021
CFO of Johannes Leonardo, Bill Afonso, discusses measuring the value of creativit ...
- Google, Health Care Partnership Leads To Health Algorithms Using Patient Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 26, 2021
As healthcare data increasingly becomes coveted information, Google and HCA Healthcare announc ...
- How Agencies And Clients Worked Well Together (Or Didn't) During The Pandemic
MAD, David Sitton - Friday, April 30, 2021
Based on 5,000 responses from global blue-chip brands and their agencies, we' ...
- New Agency Compensation Model Explores Value Over Cost
Media Insider, Maarten Albarda - Friday, April 16, 2021
"Outcome-based compensation models create a culture of accountability, so they're better f ...
- L'Oreal Vs. Google: The Impact Of Privacy On Consumers, Brands, Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 8, 2021
Google VP/GM for ads Jerry Dischler said he and others at Goog ...