- 4 Ways Brands Can Benefit From a Hybrid Agency Model
Marketing Insider, Elise Stieferman - Thursday, October 6, 2022
For two, how about increased flexibility and new insights and perspectives? ...
- Google-Kantar Study Defines 'Budget Agile,' Finds Strategy Improves Campaign Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 13, 2022
Marketers with the ability to quickly alter media budgets are 25% mo ...
- WFA Report Addresses The Decline Of Marketing Creativity And What To Do About It
Mediapsssst, Richard Whitman - Thursday, September 8, 2022
WFA says the report, titled "Clients and Creativity," is the first glob ...
- How To Use Agencies To Help Onboard Your New Personnel
Marketing Insider, Dan Eisenberg - Monday, August 29, 2022
Marketers, you can tap your agency's experience with your category and organizati ...
- ANA's Guide To More Efficient Programmatic Buying
MAD, Steve McClellan - Tuesday, August 16, 2022
The ANA said the recommendations in the guide, titled, The CMO's Gui ...
- Stagwell Reorganizes Its Media Network Unit, Adding Creative Shops
Mediapsssst, Richard Whitman - Monday, August 8, 2022
The main idea is that an increasing number of clients are seeki ...
- Talent Shortage Seen As Impediment To Growth In Advertising, Marketing
Research Intelligencer, - Wednesday, August 3, 2022
Media and marketing executives blamed a lack of training and talent manageme ...
- ANA Report Finds Marketing Procurement-Agency Relationship Remains Problematic
MAD, Steve McClellan - Thursday, July 28, 2022
There's been little progress since the organization first highlighted problems a doz ...
- Everyone Wins When Agencies Put Skin In The Game
MAD, MichaelAaron Flicker - Wednesday, July 13, 2022
Given the economic headwinds of today, there is no better time th ...
- The Growing Need For A Chief Media Officer Role At Brands
MAD, Steve McClellan - Tuesday, July 5, 2022
A survey fielded by ID Comms found that nearly three-quarters of tho ...
- Video as the Content Marketing Model for Multicultural
The MediaPost Cases, Lisa Singer - Friday, June 17, 2022
For brands to effectively embrace a Multicultural world they need to accurate ...
- Maintaining Successful Client-Agency Relationships
MAD, Jeff Snyder - Friday, May 27, 2022
Successful client-agency relationships are especially critical today. According to a recent Gartn ...
- Wow: Whirlpool Launches In-House Creative Agency
Mediapsssst, Richard Whitman - Tuesday, May 24, 2022
The company plans to do most creative advertising in-house while retaining Public ...
- How Marketers Can Work With Integrated Agency Teams
Marketing Insider, Dan Eisenberg - Monday, May 23, 2022
Marketers need to balance specialists whose roles increasingly overlap. They need ...
- David Droga Aims To Reform Agency Model
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, May 8, 2022
Longtime ad industry executive David Droga, now CEO of Accenture Interactive, help ...
- COMvergence Finds Integrated Agency Pitches Up Fourfold in 2021
Mediapsssst, Richard Whitman - Wednesday, April 27, 2022
The new analysis covers U.S. agency review activity during 2020 and 202 ...
- Using Client Satisfaction Surveys Successfully at Your Agency
MAD, Jeff Meade - Monday, April 18, 2022
Bolstering your lead generation and client management with client satisfaction surveys remov ...
- What Makes An Agency Stand Out From The Crowd?
Media Insider, Cory Treffiletti - Wednesday, April 6, 2022
I saw about 15 or 16 agency pitches during the last thr ...
- Determining Whether A Client Is A Good Agency Fit (Or Not)
MAD, Nick Chasinov - Thursday, March 31, 2022
While agencies should prioritize customer service, it's time for leaders to recogni ...
- Marketer Reliance On In-House Agencies Wanes Amid Budget Uncertainties
Research Intelligencer, - Friday, February 4, 2022
The portion of marketing executives who said they expect their in-house wo ...
- 'Good Growth' Is Something Most Stakeholders Can Get Behind, Gerhart Tells 4As
MAD, Steve McClellan - Wednesday, February 2, 2022
For some brands, getting started is a challenge. "Look at your business ...
- How Your Agency Can Avoid Doing RFPs and Still Win Business
MAD, Jeff Meade - Monday, January 31, 2022
RFPs can be a waste of time, money, and energy with ve ...
- ANA Launches Agency Training Program
MAD, Steve McClellan - Tuesday, January 25, 2022
The new program is designed to help both clients and agencies impro ...
- A Client-Side Road Map To Modern Media Agency Sustainability
MAD, James Schwartz - Thursday, November 11, 2021
Ad spend growth comes with more complexity for the agency, creating ...
- Mini Enlists Immigrants, First-Generation Americans To Create Rooftops
Marketing Daily, Tanya Gazdik - Monday, November 1, 2021
The commissioned custom art will be sold in the United States f ...
- Search Consultant Tells Indie Agencies To Change Their Pitch
Mediapsssst, Richard Whitman - Friday, September 24, 2021
Agencies keep prioritizing the work when it's the "intensity of trust" th ...
- Why Media Planning Belongs In Creative Agencies
MAD, Timothée Belanger - Thursday, September 16, 2021
Controlling media planning allows agencies to build communication strategy as well ...
- Is The RFP Process Broken? Most Clients And Agencies Think So
MediaDailyNews, Joe Mandese - Monday, August 30, 2021
While advertisers and agencies agree the process is broken, that's where th ...
- 4A's Creates Agency Review Participation Agreement
Mediapsssst, Richard Whitman - Tuesday, August 24, 2021
It's not meant to be legally binding but does address what t ...
- Apiary Capital Acquires Majority Stake in MediaSense
MAD, Steve McClellan - Thursday, August 12, 2021
In addition to consulting, analytics and audits, MediaSense manages many of t ...