Talent Shortage Seen As Impediment To Growth In Advertising, Marketing

Companies throughout the media industry -- including advertisers, agencies, ad-tech companies and publishers -- are grappling with a skills shortage the threatens growth, according to a survey of executives by the World Federation of Advertisers (WFA) and consulting firm MediaSense.

The shortage is particularly acute at advertising agencies, where 85% …


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications