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David Droga Aims To Reform Agency Model

Longtime ad industry executive David Droga, now CEO of Accenture Interactive, helped create a precedent for how brands could try to tap into and create culture. Now he wants the industry to “dispose of the constraints inherent in the traditional role of an ad agency, and set a new standard for how creative thinking can transform businesses, far beyond anything resembling an ad,” per Fast Company.

Read the whole story at Fast Company »

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