In a first for the company, global media consultancy ID Comms is running a five-day workshop next week (June 8-12) on how to run an agency pitch. 

Anyone can sign up (for a fee), but the main idea is to address what the firm says is a “pain point” for mid-market brands, with corporate budgets tightening and agency ecosystems becoming more complex.  

The firm won’t be giving away all its secrets, but it is packing five hours' worth of consulting methodologies, evaluation scorecards and more into the weeklong curriculum.  

The focus, naturally, is on media pitches, although as the company notes, the foundational principles apply to all agency types. 

Tom Denford, CEO of ID Comms says that while this will be the first so-called “Pitch Week,” the firm expects to run them in the future every few months or so “especially in September/October which is usually the big pitch planning window in our experience.”   

"We are opening our playbook,” he adds, in a way that will provide takeaways for people on both the brand and agency sides.  He’s expecting up to 50 attendees for each session. 

In addition to Denford, company executives Yasmena Depko and Michael Gray will be conducting the sessions. 

Sessions will cover: 

Find out more here.