- Stellantis Reviewing U.S. Creative Assignments For Major Brands
MAD, Steve McClellan - Wednesday, September 25, 2024
The auto giant confirmed it is reviewing assignments for Dodge, Ram, Chrysle ...
- eBay Selects Dentsu's iProspect As Global Media Agency
MAD, Steve McClellan - Wednesday, September 4, 2024
The company spends an estimated $395 million on measured media annually, accordi ...
- WPP, OMG Big Winners In $5B Amazon Media Review
MAD, Steve McClellan - Wednesday, September 4, 2024
Under the new arrangement, OMG will handle the Americas and WPP wi ...
- Wellness Pet Selects Colle McVoy As AOR
Marketing Daily, Tanya Gazdik - Thursday, April 11, 2024
Colle McVoy beat out five other agencies for the account. Its fir ...
- BMW Consolidates Marketing At Omnicom Group
Marketing Daily, Tanya Gazdik - Thursday, December 21, 2023
BMW's previous agency roster in the U.S. included Interpublic's Performance Art (da ...
- Lucid Top Marketer Reveals Agency Search
Marketing Daily, Tanya Gazdik - Monday, November 20, 2023
Lucid Motors is searching for an agency for a global campaign f ...
- ANA/4A's Finds Media More Involved Than Creative In Agency New Business Pitches
MediaDailyNews, Joe Mandese - Tuesday, July 18, 2023
In terms of incumbent agency reviews, the media department is less involve ...
- Changes In Brand Strategy Drive Frequency Of Agency Reviews
Research Intelligencer, Robert Williams - Tuesday, July 18, 2023
The number of agency reviews is also affected by changing macroeconomic challenge ...
- Etsy Taps Orchard To Replace 72andSunny
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, June 27, 2023
The ecommerce company has been looking for a new agency since Apr ...
- Intuit Quickbooks Names FCB As Global Creative AOR
MAD, Fern Siegel - Wednesday, June 7, 2023
The agency's remit is to develop a new global brand platform, strate ...
- EggLife Foods Selects Haberman As AOR
MAD, Fern Siegel - Wednesday, December 21, 2022
Haberman will be a one-stop shop for media buying and planning, creati ...
- Bending The Rules In A New Business Pitch Without Being Disqualified (Part II)
MAD, Zach Rosenberg - Tuesday, December 6, 2022
Agency reviews are so difficult and time consuming. The stakes are hig ...
- IPG's Initiative Top Media Agency In Global New Business Through Q3
MAD, Steve McClellan - Thursday, November 17, 2022
At the group level, per the COMvergence rundown, WPP's GroupM ranked fir ...
- Bending The Rules In A New Business Pitch Without Being Disqualified
MAD, Zach Rosenberg - Friday, November 11, 2022
There is a delicate balance between playing by the rules and bendi ...
- Adobe Launches Media Consolidation Review
MAD, Steve McClellan - Wednesday, November 2, 2022
The company spends an estimated $150 million on measured media worldwide, accordi ...
- Tattooed Chef Taps Duncan Channon As Social-Digital AOR
Accounts on the Move, Fern Siegel - Thursday, September 1, 2022
The agency is tasked with helping to build the brand, via creati ...
- Hyundai Selects Lopez Negrete As Hispanic Agency Of Record
Marketing Daily, Tanya Gazdik - Thursday, August 11, 2022
The agency will begin general brand work immediately, followed by vehicle specif ...
- Bentley Motors Chooses IPG To Lead Creative Efforts
Marketing Daily, Tanya Gazdik - Monday, August 8, 2022
The agency's open architecture approach and geographical spread is a good mat ...
- Nike Chooses PMG, Initiative To Be Its New Media Agency Partners
MAD, Steve McClellan - Tuesday, July 26, 2022
The selections came after a review that began late last year. Mindsha ...
- Cactus Named AOR For Health Organization Commonwealth Care Alliance
Accounts on the Move, Fern Siegel - Tuesday, July 19, 2022
Future advertising/branding will promote the organization's model nationwide. ...
- Yonder Media Wins Make-A-Wish UK's Media Work
Accounts on the Move, Fern Siegel - Friday, May 20, 2022
Yonder Media will support the charity's fundraising efforts and enhance its support ...
- Stoli Group Names Curiosity Its First Social AOR For Agave Portfolio
Accounts on the Move, Fern Siegel - Tuesday, May 17, 2022
The Cincinnati agency's assignments focus on three ultra-premium tequilas. ...
- Parent Of Lipton, Tazo Tea Brands Launches Global Media Review
MAD, Steve McClellan - Thursday, March 3, 2022
The review, which is being managed by ID Comms, will focus ...
- FedEx Puts Media Assignment In Review
Mediapsssst, Richard Whitman - Thursday, February 17, 2022
OMD is the longtime incumbent. FedEx spends an estimated $130 million ...
- Agency Reviews Increased Sharply In 2021
Mediapsssst, Richard Whitman - Friday, February 4, 2022
In 2020, when the pandemic was raging, marketers were focused on oth ...
- Kohl's Puts $240 Million Media Account In Review
MAD, Steve McClellan - Monday, January 24, 2022
Incumbent Zenith has serviced the account for nearly a decade, and ...
- Nike Puts Global Media Into Review
MAD, Steve McClellan - Tuesday, December 14, 2021
The sports shoe and athletic wear giant spent an estimated $245 milli ...
- Audible Puts $200 Million Global Media Assignment In Review
MAD, Steve McClellan - Thursday, December 2, 2021
Audible didn't confirm participants but it's believed that the company has issu ...
- The Tie Between Fried Chicken Lovers And The Wellness Category
Mediapsssst, Richard Whitman - Wednesday, December 1, 2021
Just in time for the KFC review, Helixa finds those with ...
- Publicis Media's Spark Foundry Wins Facebook Parent Meta's Media Review
MAD, Steve McClellan - Tuesday, November 2, 2021
COMvergence estimates that the social media giant spent an estimated $742 milli ...