Tag results for "agency review"
- ANA/4A's Finds Media More Involved Than Creative In Agency New Business PitchesIn terms of incumbent agency reviews, the media department is less involve ...
- Changes In Brand Strategy Drive Frequency Of Agency ReviewsThe number of agency reviews is also affected by changing macroeconomic challenge ...
- Etsy Taps Orchard To Replace 72andSunnyThe ecommerce company has been looking for a new agency since Apr ...
- Intuit Quickbooks Names FCB As Global Creative AORThe agency's remit is to develop a new global brand platform, strate ...
- EggLife Foods Selects Haberman As AORHaberman will be a one-stop shop for media buying and planning, creati ...
- Bending The Rules In A New Business Pitch Without Being Disqualified (Part II)Agency reviews are so difficult and time consuming. The stakes are hig ...
- IPG's Initiative Top Media Agency In Global New Business Through Q3At the group level, per the COMvergence rundown, WPP's GroupM ranked fir ...
- Bending The Rules In A New Business Pitch Without Being DisqualifiedThere is a delicate balance between playing by the rules and bendi ...
- Adobe Launches Media Consolidation ReviewThe company spends an estimated $150 million on measured media worldwide, accordi ...
- Tattooed Chef Taps Duncan Channon As Social-Digital AORThe agency is tasked with helping to build the brand, via creati ...
- Hyundai Selects Lopez Negrete As Hispanic Agency Of RecordThe agency will begin general brand work immediately, followed by vehicle specif ...
- Bentley Motors Chooses IPG To Lead Creative EffortsThe agency's open architecture approach and geographical spread is a good mat ...
- Nike Chooses PMG, Initiative To Be Its New Media Agency PartnersThe selections came after a review that began late last year. Mindsha ...
- Cactus Named AOR For Health Organization Commonwealth Care AllianceFuture advertising/branding will promote the organization's model nationwide. ...
- Yonder Media Wins Make-A-Wish UK's Media WorkYonder Media will support the charity's fundraising efforts and enhance its support ...
- Stoli Group Names Curiosity Its First Social AOR For Agave PortfolioThe Cincinnati agency's assignments focus on three ultra-premium tequilas. ...
- Parent Of Lipton, Tazo Tea Brands Launches Global Media ReviewThe review, which is being managed by ID Comms, will focus ...
- FedEx Puts Media Assignment In ReviewOMD is the longtime incumbent. FedEx spends an estimated $130 million ...
- Agency Reviews Increased Sharply In 2021In 2020, when the pandemic was raging, marketers were focused on oth ...
- Kohl's Puts $240 Million Media Account In ReviewIncumbent Zenith has serviced the account for nearly a decade, and ...
- Nike Puts Global Media Into ReviewThe sports shoe and athletic wear giant spent an estimated $245 milli ...
- Audible Puts $200 Million Global Media Assignment In ReviewAudible didn't confirm participants but it's believed that the company has issu ...
- The Tie Between Fried Chicken Lovers And The Wellness CategoryJust in time for the KFC review, Helixa finds those with ...
- Publicis Media's Spark Foundry Wins Facebook Parent Meta's Media ReviewCOMvergence estimates that the social media giant spent an estimated $742 milli ...
- Search Consultant Tells Indie Agencies To Change Their PitchAgencies keep prioritizing the work when it's the "intensity of trust" th ...
- Unilever Completes $4 Billion Media Agency ReviewThe single biggest piece of business goes to incumbent WPP, with Omnic ...
- Say Goodbye To The Agency Pitch TreadmillThe era of big pitches every couple of years is coming ...
- Analysis Shows Nearly A Quarter Of Pitches Done As Integrated Media/Creative ReviewsMajor U.S. marketers appear to be streamlining their agency reviews, moving fr ...
- COMvergence Study Finds More Talk Than Action For U.S. Consolidation PitchesOver two years and nearly 600 pitches, just 13 advertisers selected agenci ...
- Facebook Launches Global Media Agency ReviewThe social media giant spends an estimated $700 million on measured med ...
