FCB has been appointed the global creative agency of record for Intuit QuickBooks, a financial tech platform for small businesses.
The win follows a competitive review.
Previously, AOR duties were held by TBWA in the U.S., Canada and Australia. Wieden+Kennedy handled the U.K.
FCB NY will lead the business, partnering with local market teams FCB London, FCB Canada and RGA Australia
to deploy global work. Budgets were not disclosed.
“Running a business is an absolute dream for many, but we also know it can be a real struggle to manage cash flow, get paid and pay their employees,” said Dan McCarthy, SVP, Chief Business Officer at Intuit. “We look forward to our partnership with FCB to increase awareness of the tangible ways our products help our customers succeed.”
The agency's remit is to develop a new global brand platform, strategy and a series of creative campaigns designed to promote iQuickBooks Online, QuickBooks Payroll, QuickBooks Payments and QuickBooks Time.
The first campaigns will launch in
the brand's upcoming fiscal year, August 2023-July 2024 across the U.S., Canada, Australia and the U.K.
“Great people and great partnerships make great work. It’s as simple and as hard as that,” said Emma Armstrong, CEO of FCB New York.
FCB is part
of the Interpublic Group of Companies.