Cactus Named AOR For Health Organization Commonwealth Care Alliance
- by Fern Siegel , July 19, 2022
Denver-based creative agency Cactus is now AOR for Commonwealth Care Alliance, a Boston-based national, multi-state healthcare organization following a competitive pitch.
Future advertising/branding will promote the organization's model nationwide.
“The agency consistently leveraged its Belief & Behavior Design strategic process by asking a lot of
great questions, conducting their own proprietary market research, all in an effort to truly understand the marketplace and our customer dynamics along with key business drivers,” said Don
Stiffler, Chief Development Officer (CDO) at CCA.
Ainslie Fortune, VP of account leadership at Cactus said CCA's mission and vision aligned with the agency, and "we look forward to being part of getting those with the most significant needs the care they need."
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