Inspire Medical Systems Names BarkleyOKRP AOR

by Fern Siegel , Yesterday

BarkleyOKRP has been named agency of record for Inspire Medical Systems, Inc., which provides obstructive sleep apnea treatment. Inspire implants a neurostimulation device into your body to open airwaves. It's geared to those who have trouble with CPAP machines.

The account was awarded after a competitive review.

The agency will lead creative, strategy, media, CRM and customer experience to drive awareness of Inspire’s treatment.

“To work alongside the passionate and visionary team at Inspire is exactly the kind of opportunity our team lives for,” said Katy Hornaday, CEO, BarkleyOKRP. “This is an incredible innovation. Tens of millions of people suffer from OSA. So, we can’t wait to flex this fully integrated team to find that audience, tell this story, and help all those people discover a product that could actually change their lives.”

Inspire decided to consolidate its marketing efforts under BarkleyOKRP after a multi-agency pitch.

“Our decision to bring on BarkleyOKRP was rooted in an immediate trust we felt in their creative vision that aligns with the bold direction we’re continuing to take our brand,” said Carlton Weatherby, Chief Strategy-Growth Officer at Inspire.

The agency's client work includes Burger King, Planet Fitness and Corona Premier.

accounts, agency, health

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